1. Digital Tools for
M&E
&
Citizen
Engagement
Workshop: Tools, methods
and case-studies
Gerard McCarthy
Development Futures,
Sydney Nov 21st/22nd

2. Purpose
1.Survey the shift from
one-way to two-way
communications flows
2.Outline key tools for
NGOs in crowdsourcing
and data collection
3.Assess implications
for future of citizen
engagement and
governance reform

3. development/aid
?
1)Data driven &
impact focused
2) Focused on
individual
engagement and
needs
3) Supporting
improved

4. Experience in
the room
-
M&E specialists?
Program design?
Governance?
Service delivery
(health, WASH etc)
- Disaster management
- ICT specialists?
- Other

5. Digital M&E
“tapping
the
talent of
the crowd”
(Wired)
using
mobiles

7. What’s changed?

9. 92%
pop.
(87.3m
sims)
Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)

10. Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)
107%
pop.
(260m
sims)

11. 50%
pop.
Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)

12. 117%
(41.
9m
sims
)
Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)

13. Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)
9% pop
2011…
2015:
c.80%

14. ‘Leapfrogging’

15. The core
tools
• Mobile Phones
• FrontlineSMS, GeoPoll,
Episurveyor/Magpi,
Dimagi (CommCare)
• Maps
• Ushahidi,
OpenStreetMap, ArcGIS
• Social Media
• Twitter, Facebook,
Babuser

16. Kenya
2007/8

17. Kenya
2007/8
Ory Okolloh, Ushahidi:
http://www.ted.com/talks/or
y_okolloh_on_becoming_an_ac
tivist.html

18. Crowd to
Map
SMS
Social Media
Twitter, Faceboo
k, Bambuser

19. Map to ICC
SMS
Social Media
Twitter,
Facebook,
Bambuser

20. No MAS FARC:
2008

21. No MAS FARC:
2008

22. No MAS FARC
FARC and protests

23. No MAS FARC
FARC and protests

24. Obama 2008/2012
campaigns
Local community organising:
1) Two-way digital communications
2) Individual relationship building for
grassroots mobilisation.

25. Obama 2012: Blue State Digital
• http://www.youtube.com/watch?
v=flozf64bkvM

26. Haiti 2010:
Disaster
Response
-Shortcode (4636) distributed
through radio networks.
Support from Haitian
diaspora (coordinated via
Fb) in translation.
-Ushahidi came later, with
assistance from Standby
Taskforce. Local partners
later able to process data

27. Crowd to Map
Crowd to Map
• SMS
(via
FrontlineSMS
)
• Social
•
Media
Twitter, Facebook,
Bambuser

28. Map to
Emergency Team
Map to
Emergency Teams
• SMS
• Social
Media
• Twitter,
Facebo
ok, Bambuser

29. to
Individuals/sub
groups
Emergency Team
to Crowd (subsection)
• SMS (via
Frontline
SMS)
• Social
Media
• Twitter,
Facebook,
Bambuser

30. Haiti 2010 Earthquake
http://www.youtube.com
/watch?v=e89Tqr75mMw
(30)

31. Haiti: Lesson
Crowd > analyse > subcrowd > action

32. Recap: Digital
M&E
Strengths:
-Rapid
response
-More
reliable
info than
just elites
-Operate in
difficult
contexts
Weaknesses:
-Too much
info/detail
?
Verificatio
n process
can be
complex
Vulnerable

33. development/aid
?
1)Data & impact
focused
2) Focused on
individual
engagement and
needs
3) Supporting
improved

34. 1) Data and
impact driven
Rapid
assessments,
data-based
decision
making.
Eg. Rapid
assessments of
rural health
infrastructure
s and needs.

35. Individual
Engagement
-Reduce
intermediaries,
lower overheads
Eg. Direct cash
transfer for
agricultural
assistance in
Kenya.
Tool: mPESA,
FrontlineSMS,

36. accountability/
social
mobilisation
-Info about weak
service delivery and
tools to lobby
(political demand).
-Eg: Uganda’s infant
mortality project- 14%
improvement in
mortality rates
-Tools:
FrontlineSMS, Ushahidi

37. One-Way+: India- I Paid a Bribe

38. PNG: Stop the Stealing

39. Group task:
Project Design20mins
1)Collect data &
assess impact
2) Engage
directly w/
individuals or
households
3) Cultivate

40. 1.Framing
project: what
question/outcome are you
trying to answer/achieve?
Analytic & project
questions
2.Theory of change/partners;
Inside-Inside or InsideOutside?
3.Use
of tools and information
flows; internal analysis (oneway) or public
campaign/coordination (twoway).
4.Are
you using the right
technology for the right place
at the right time? Use of ‘old’
media eg. radio and offline
engagement (community
consultations)?
5.Budget
breakdown vs
traditional approaches?

41. Closing comments and
questions
Gerard McCarthy
Director of Asia-Pacific Projects,
TechChange
Contact:
gerard@techchange.org