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2010 AMC Preconference Program   Social Media: Generating Leads and Beyond ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],#amc10
Anyone here on Twitter? The #hashtag for this talk is: #amc10 My Twitter name is: @jgibbard and I tweet for: @devinepowers #amc10
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[object Object],[object Object],[object Object],[object Object],#amc10
Introduction ,[object Object],#amc10
[object Object],Geek MBA Twitter Blogger Facebook Fan Pages Tumblr YouTube Apple Design Optimist Foodie Communications Conversationalist Participant Thought Leader Search Marketing Creative Problem Solver Story-Teller Google Social Media iPhone Addict GTD Basketball Philadelphia Eagles Fan Foursquare Yelp Introduction Leadership #amc10
[object Object],[object Object],#amc10
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[object Object],[object Object],[object Object],#amc10
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Not what I want...
Agenda ,[object Object],[object Object],[object Object],[object Object]
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Part I ,[object Object],...so that we can demystify it later.
The Social Media 101 slide ,[object Object],[object Object],#amc10
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Social Media has removed the ‘Gatekeeper’ Print Radio Television #amc10
Social Media has removed the ‘Gatekeeper’ + #amc10
Social Media has removed the ‘Gatekeeper’ #amc10
[object Object],#amc10
[object Object],[object Object],#amc10
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[object Object],[object Object],#amc10
[object Object],[object Object],[object Object],#amc10
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What would you think of  a company like this? ,[object Object],[object Object],[object Object],#amc10
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[object Object],How #amc10
Survey Results
Survey Results
Survey Results
Survey Results
[object Object],[object Object],#amc10
Part II ,[object Object],[object Object],[object Object],#amc10
The Elephant in the room
[object Object],[object Object],[object Object],#amc10
Buying decisions B2C ,[object Object],[object Object],[object Object],[object Object],OMG! Must buy now! #amc10
Buying decisions B2B ,[object Object],[object Object],[object Object],[object Object],or conduct more research #amc10
What’s the difference between  B2C and B2B? ,[object Object],[object Object],[object Object],[object Object],#amc10
[object Object],#amc10
Assumptions ,[object Object],[object Object],#amc10
You have  two  options.  ,[object Object],[object Object],[object Object],#amc10
[object Object],#amc10
Success in Social Media Listening Content Measurement / ROI #amc10
[object Object],[object Object],#amc10
Noise -vs- Opportunity Your Brand Your Industry Your Competitors Misc. Opportunity #amc10
Conversion Conversations Listen, Engage & Provide Value Nurture the Relationship #amc10
A Really Quick Personal  B2B Case Study ,[object Object],Competitors: Radian6, Alterian SM2, Former: Biz360, Sysomos, Trackur #amc10
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[object Object],#amc10
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[object Object],[object Object],#amc10
Create something valuable, that addresses a need or want. Provide additional information  to influence decision. Conversion Social   Website Call to Action #amc10
Let’s talk about the magic word ,[object Object],The action that you want people to  take to go from site visitor to lead #amc10
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#amc10
[object Object],#amc10
Blog ,[object Object],[object Object],#amc10
Linkedin ,[object Object],[object Object],#amc10
Find your leads on Twitter #amc10
Slideshare ...also Docstoc & Scribd ,[object Object],[object Object],[object Object],#amc10
YouTube ,[object Object],[object Object],[object Object],#amc10
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],#amc10
Facebook Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],#amc10
7th Inning Stretch ,[object Object],#amc10
Part III ,[object Object],[object Object],[object Object],#amc10
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#amc10
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Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#amc10
Q & A #amc10
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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