See why manufacturer-driven brands are leading the way in the mobile industry here: http://www.amgoo.com/blog/manufacturer-driven-brands-are-leading-the-way-in-the-mobile-industry In today's age, a brand has become something more than just a name, symbol or logo that is used to distinguish a company's product from its competitors. It has evolved into something that embodies the very essence of a company, a guarantee of quality that speaks of the services it provides and the value it adds, without uttering a single word. The way its message sways your purchasing decisions, the way it makes you feel when you become a part of it or the way its power has the ability to touch millions of lives are all reasons why branding has become such an integral part of companies' strategies to go global.

1. Manufacturer-Driven Brands are Leading the Way in
the Mobile Industry
amgoo.com /blog/manufacturer-driven-brands-are-leading-the-way-in-the-mobile-industry
Mar 13, 2014 2:22:00 PM
In today's age, a brand has
become something more than just
a name, symbol or logo that is
used to distinguish a company's
product from its competitors. It has
evolved into something that
embodies the very essence of a
company, a guarantee of quality
that speaks of the services it
provides and the value it adds,
without uttering a single word. The
way its message sways your
purchasing decisions, the way it
makes you feel when you become
a part of it or the way its power
has the ability to touch millions of
lives are all reasons why branding
has become such an integral part
of companies' strategies to go
global.
Brand for better
Good branding does a number of
things for a company if
implemented in the correct way. It
establishes credibility and
leadership amongst an ever-increasing
wave of competitors.
Brands help deliver a message
that cements loyalty beyond what
products a company sells. They
target potential customers on a psychological level as a valued brand offers consumers the privilege of
being a part of something which enhances their lives and acts as a motivating factor when comparing
competitors and making the final purchase.
A great example of how brand manufacturer's are leading the way is to take a look at what happened
with computer tech companies like Dell and HP. These brand-only companies outsourced their core
competencies in the interest of removing large assets such as factories and staff off their balance
sheets, which in turn served to enable their OEM partners in Asia to develop those very same core
competencies and then take market share from their partners. If an unknown brand like Lenovo or
Asus can rise from next to nothing but manufacturing, what does that say about start ups that focus
only on brand? By controlling those competencies in house, brand manufacturers have the agility of a
company that is greater than what you would get from a brand-only company that focuses mainly on
the marketing side of things.

2. Manufacturer-driven marketing
Which leads me to my next point: Manufacturer-driven brands are better at marketing. They have
vested interest in the success of their products so their marketing efforts are more coordinated and in
line with the brand image that they are trying to establish and promote to the masses. They are able to
create innovative solutions for local markets and conditions with their partners and maximize their
reach. Brands that manufacture their own products believe in their own products and this speaks to a
generation of consumers that are looking to be a part of something that they can depend on, and in this
case, where the belief in and the quality of the products do the marketing themselves!
Topics: manufacturers