This presentation introduces some more often used Web 2.0 tools, Examples illustrate approrpriate use of these tools with benefits and downsides. A SWOT provides different perspectives of embracing Web 2.0 in libraries. Responsibities that follow Web 2.0 are highlighted.
9. What did that introduction tell you?
I share
and allow to share,
therefore I am
It’s
9
Web 2.
10. 10
Web 2.0 : Our Emerging Service Model
• participative
• collaborative
• personalised
• modular
• mashups
11. Of the people For the people BY the people
11
Web 2.0
Dynamic pages
Push Information
Frequently updated
User participation
Outsourced Services
Web 1.0
Static pages
Pull Information
Updated by Webmasters only
No user participation
Own servers and applications
13. 13
“I don’t want to read your blog.
Just tell me how your day was”.
Good for :
- Announcements
- Links
- Videos / Photos
- Events
- Reviews
- Surveys
- Interviews
-Service/Product
- Marketing
14. Considering a Blog to a Website
Blog
More personal, fun, transient, work-in-
progress nature of content
To communicate regularly with
customers and clients about events,
happenings.
Interactive customer feedback is the
primary objective
To gather competitive intelligence,
perspectives, user opinions, trends & flaks
Low learning curve
Web-site
Serious, business content, less
dynamic content
An official overview of library team,
services and set-up
User interaction is not the primary
objective
Cannot gather user intelligence,
opinions, trends
High learning curve
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18. Client-side collaborative computing on IP Networks
18
Wikis
Good for :
- Knowledge sharing
- Manuals
- Subject guides
- Discussions
- Presentations
19. Wikis
19
• Equal voices
• Full editing capabilities to all
• No owner
• Gets better over time
Group projects
Research and project collaborations
Community resource
Educational purposes
Centralised workplace & document
storage
•Wiki ethics
•High user participation
•Devotion and dedication
•Experts to verify content
•Seed and weed
20. Wiki
Content is centrally located, organised
and editable by anyone
Equal sense of ownership and
commitment to all participants
Training tools, subject guides, resource
catalogues, instructions
Blog
• Content is not editable, only
commentable
• The creator drives the content
• Act as a mini web-site, news vehicle,
events, discussions
Blog Vs. Wiki
21. 21
Really Simple Syndication
Stay up-to-date on
- News
- Topics
- Periodical TOCs
- New Arrivals
- Events
- Site updates
A XML format for aggregating and notifying frequently updated works of a web-site
22. How does RSS work?
Content Provider
Content Consumer
26. Try subscribing to RSS Feeds
http://www.bloglines.com
http://reader.google.com
http://my.yahoo.com
26
Try using a RSS Reader
Search for RSS feeds on
Google e.g. RSS feeds on health
Web-sites e.g. http://www.ndtv.com/
33. 33
Widgets
Provide applets on
- News
- Weather
- Clocks
- Catalogues
- Events
- Other site components
Allows embedding of dynamic information from third-party sources
36. 36
• No technical expertise needed
• Can add multimedia content quality to
blogs/sites
• Can place them anywhere sidebar or
middle, personalise colours, frames
• Can search widgets by categories /
subjects, popularity
• Can have poll widgets, video widgets,
pagerank widgets, search toolbar widgets,
text widgets
• Can preview before embedding
• Plethora of Widget platforms (firefox, google gadgets, Windows Vista
etc)., can limit the potential audience
• Not all browsers support scripts, therefore, users might experience
errors
• Straying too far from users' expectations can lead to usability problems
• Space efficiency (ratio of active space to occupied space).
• Make your website more interesting with multimedia
• To inform users on the latest content
• Can include widgets for Opac, newsletters
• Catching attention / Marketing
• Positioning customised service nuggets
• Distributing services beyond library web-site
38. Copy and paste the widget code
into your web site html where
you’d like the widget to appear
39.
40. Mapping services to tools
40
Circulation
Collection Building
Cataloguing
Marketing
Reference Services
CAS / SDI
User Training
Talent Search
Photos
Videos
SNS
RSS
Widgets
IM
Wikis
Blogs
41. External
Benefits
Internal
BenefitsMeasure Key Performance Indicators
•Website viewership
•Voluntary participation at events
•Number of IM reference queries
resolved
•Views of tutorials
•Downloads of pod / vod casts
•Viewing duration per clip
•Referrals
•External collaborations
•Decrease in manually delivered
services
•Increase in circulation of low used
books
•Increase in feedbacks /
suggestions
•Increase in acquisitions through
Web 2.0 feedbacks
•Increase in comments /
reviews /
tags on OPAC
•RSS subscription-base
•Number of user suggestions
deployed
•Contributors to the Wiki
44. Don’t jump onto the bandwagon
Free, but deploy wisely
Avoid overuse and overload
Don’t expect a mad rush
Social networking sites alone wont help you to network socially
Perpetual beta 44
45. The Future
We don’t need more systems to manage, we need systems
to manage more types of content – a system assembled
from a set of light-weight components, easy to integrate.
- Marshall Breeding
45
46. SWOT
46
Opportunities
Weaknesses Threats
Organisational skills
Access to premium content
Anytime Anywhere services
ROI
Disintermediation
Invisibility of the e-resources
Publisher dependencies
Integration of Web 2.0
Cross domain mingling
E-Marketing of services
Low learning curve
High impact / visibility
Convincing the management
Lack of awareness on business models
Disintegrated technologies
Cost
Strengths
Web 2.0
47. Our Responsibility
Develop analytical skills on user generated content
Deploy optimally, integrate maximally
Provide unleashed services, ‘but’ with personal touch
47
The evolution of the internet to embrace interactive platforms has led to an increase in 'second generation' social movements. But what are social movements 2.0? On September 27, 2007, the world experienced its first virtual strike. In response to a wage dispute, IBM workers in Italy organized a picket outside their company's "corporate campus" based in the 3-D virtual world of Second Life. Workers "marched and waved banners, gate-crashed a [virtual] staff meeting and forced the company to close its [virtual] business center to visitors.... The protest, by more than 9,000 workers and 1,850 supporting 'avatars' from thirty countries. End result… the IBM Management bowed down. New negotiations, better deal, and CEO resigned after 20 days.
Mashups vs modular systems
Modular-standard dimensions/features
A mash-up is a Web page or application that integrates complementary elements from two or more sources. Mash-ups are often created by using a development approach called Ajax. E.g Google Maps, Wikipedia, Housing maps etc
Fundamentals are much stronger than what they were 6 yrs ago, theres is more comnerce, there are more people online, there is more user generated content, the cost of doing business is dramatically lower.
It is not about the people who make the web page, but about the people who use it.
Passive time is becoming active time. We are thinking, discussing, debating and creating content.
Its conversation as opposed to a lecture.
Web-sites are fused together. One part of a site is seen on another site
Content creators have realised that the value of their content is greater when distributed easily than having kept locked up.
OCLC survey stats - usage of library websites is going down - makes a good case for sticking library content on blogs. People find you that way.
Blogging is a super set of publishing.
Buzz- likely to be linked or commented (1 is low, 5 is high)
Wikipedia – 4th most visited site
Play a role of the garderner – seed and weed
OCLC survey stats - where do you start an info search? 89% search engines… library catalogs, 2%
OpenURL converts bibliographic citations to URLs
Universal Widget API came up with a compatible widget platform – runs on all major platforms - Windows, apple, myspace, igoogle
Concordia University banning Facebook – found e-mail spams due to social network contacts; exposure to hacking and phishing
Effective combination of user education with Spam combating technology
Easy publishing and so many publishers, how do I know whom to trust
Publishers will not control the whole process. They will be more like packagers