3. NAME ROLL NO.
PRIYANK DARJI 06
HARDIK NATHWANI 27
SHASHANK PAI 28
SAGAR PANCHAL 29
DHARMIK PATEL 32
KUSH SHAH 39
SIDDARTH TAWDE 46

5. The Tata logo
The Tata logo was designed by the Wolff Olins
consultancy. The logo is meant to signify fluidity;
it may also be seen as a fountain of knowledge;
maybe a tree of trust under which people can take
refuge.

6. INTRODUCTION
 The Tata Group is a multinational conglomerate company
headquartered in Mumbai, India.
 In terms of market capitalization and revenues, Tata Group is
the largest private corporate group in India and has been
recognized as one of the most respected companies in the
world.
 The Tata Group has operations in more than 85 countries
across six continents and export products and services to 80
nations.
6

7. •The Tata Group comprises 114 companies and
subsidiaries in seven business sectors, 27 of which
are publicly listed. 65.8% of the ownership of Tata
Group is held in charitable trusts.
•The founder, Jamsedji Tata
• The chairman of the Tata group is Ratan Tata ,
who took over from J. R. D. Tata in 1991 and is
one of the major international business figures in
the age of globality.
7

8. Introduction Of Tata Nano
“Dream-dream and dream, because dream gives vision, vision gives thoughts
and finally thoughts lead to the action". Each letter of these motivational
words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with
Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of
producing a safe, affordable Car for the common man. Finally after the wait of
five years, crossing all financial and technological barriers, Ratan Tata kept his
promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th Auto Expo
2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is
world's cheapest Car with a price tag of $ 2500.

9. PIONEERS
JAMSETJI TATA DORAB JI TATA SIR RATAN TATA
JRD TATA NAVAL TATA
RATAN TATA

10. Description about Nano
The project has literally become India's claim-for-
fame in the international-media due to Tata Motors'
innovation in developing the car, as well as keeping it
low in price.
 The car itself is expected to boost the Indian
Economy, create entrepreneurial-opportunities
across India, as well as expand the Indian car market
by 65%.

11. Description
model of nano
Price: 1.2lakh onwards
Engine: 624cc, in-line, twin-cylinder
Power: 34PS@5500rpm
Torque: 48Nm@2500rpm
Gearbox: 4-speed manual; Cable operated
Top Speed: 95-100kmph (Speculated)
Fuel Efficiency: 20kmpl (claimed)
Length: 3100mm
Width: 1500mm
Height: 1600mm
Wheelbase: 2230mm
Ground Clearance: 180mm
Fuel Tank Capacity: 15lt.
Kerb Weight: ~ 600kg.

12. Specifications of Tata Nano
 The Standard Variant of the Car has a dealer price of rupees one lakh (US
$2500) and is the cheapest car in the world.
 A four-door car that can seat four-five passengers.
 As compared to Maruti 800, it is eight per cent smaller on the outside but on
the inside it provides 21 per cent more leg space than the Maruti 800.
 It conforms to all the emission standards as well as the Offset and Side
Crash norms followed internationally.

13. Reactions about Nano
"It's a good historic moment for the Indian auto industry and also a proud one indeed that an
Indian company took a step forward on this road. Its an upgradation for an auto wheeler rider to
by a car now.“
Rajesh Jejurikar, Managing Director, Mahindra and Renault's.
"It's good product but it's still too early to say whether it will overtake the 800 because it caters to
a totally new market segment.”
Said Jagdish Khattar, Former MD of Maruti Udyog Limited
"Meeting the proper quality standards and safety is not feasible at all in such a model.
Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group Sales India.
"I think it is a great thing for India because mobility is giving new opportunities. I hope Tata drives
to great success with the Rs one lakh car, but it is not included in our plan.“
Thomas Kuehl, Board Member, Skoda Auto India.

14. What makes it so cheap !
The Tata Nano uses plastics and adhesives rather
than welding.
introducing the car with an artificially low price
through govt-subsidies and tax-breaks, or
using vertical-integration, or
partially using inexpensive polymers or
biodegradable plastics instead of a full metal-body.
It has no AC, no power steering, no power
windows, no power bells and whistles.

15. What makes the TATA NANO so cheap!!!

16. Target Market
The low-cost car is clearly
intended for the masses. For
the family of four that would
otherwise ride on a scooter,
precariously balancing a tiny
tot on the front and a baby on
the wife’s lap. For the first-
time car buyer in India - a
huge market despite the
increasing number of cars in
the urban and semi-urban
areas.
Its Also attract the small cars
buyers like maruti 800.

17. 3D view of TATA NANO

18. The Indian economy continued to register impressive GDP
growth, although the rate of growth declined marginally over
the previous year, reflecting inflationary trends driven by the
increase in the cost of energy and raw materials.
 The level of industrial activity has also begun to decline as a
result of fiscal constraints imposed on money supply and the
raising of interest rates.
Investment flows into India increased by 20% to a record
level of about Rs. 120,000 Crores.

19. Performance of the company’s
stock prices (vis-à-vis Sensex and Auto index)

20. Market price data on BSE/NSE

21. News from various surveys
and research worldwide
Small cars have big potential: Survey Business
Standard: January 15, 2008
Tata Nano sets the platform for India as a frugal
engineering hub livemint.com: January 11, 2008
Global problems, Desi solutions The Economic
Times: May 15, 2008
Nano makes it to Time's most important cars of all time
The Hindu Business Line: January 17, 2008

22. Obstacles to Nano
However, Due to the Singur land dispute, the "Stalled Car
Factory" is "Costing Jobs, Splitting Neighbors in West Bengal”
“ Tata's problems in West Bengal are scaring off other
industries hoping to locate here, including Infosys, a software
maker that wanted to build a business park that would provide
5,000 jobs.
While existence of Tata Nano could lead to high industrial
growth , the exit lead west Bengal a loss of more than 80,000
crore .How ever Tata has to suffer in terms of delay and
settlement cost .

23. Competencies of Tata Nano
Tata is now 57th most valuable brand globally
livemint.com: April 22, 2008 The Tata group’s intense
activities in 2007 have seen it rising 45 places to No. 57 in
Brand Finance Top 500 Global Brands.
Expectations
Modular design

25. Thank you !