What the **** is Social Media? Find out here.

2. What the **** is
Social Media

3. What is Social Media to you?
• An opportunity for marketing agencies to charge you for stuff
you don’t know about
• An opportunity to reach a target audience to create greater
brand awareness and customer engagement
• An opportunity for recruitment agencies to target your best
people and sell them to your competitors

4. What is Social Media to you?
• An opportunity for marketing agencies to charge you for stuff
you don’t know about
• An opportunity to reach a target audience to create greater
brand awareness and customer engagement
• An opportunity for recruitment agencies to target your best
people and sell them to your competitors

5. Simply put,
Social Media is
an open online
conversation

6. Word of mouth goes viral
What Social Media has done is make the traditional two-way word of
mouth marketing accessible and available to everyone with a
computer (or phone).

7. Word of mouth goes viral
The question is, how do we engage the guy with the megaphone?

8. Socialnomics video
http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=plcp

9. Your goals
• Find new customers
• Engage with existing customers
• Other motivations?
i.e. PR / Key Relationships?
• Recruitment
• Positioning / Thought-leadership

10. Is this something
worth doing
to help you
grow your
business?

11. Probably.

12. Considerations
• Time Investment
• Your ability to ‘join in’ and maintain
being apart of the conversation
• Who you’re ‘joining in’ with
• Are they your target market?

13. Considerations
• Will Social Media tie in with your
current marketing strategies?
• Does this tie in with the goals you
identified earlier?
• Will it provide a Return on
Investment?

14. Considerations
• If it’s worth doing, then it’s worth
doing properly.
Don’t take on Social Media half
heartedly – it just won’t work.

15. Social channels
• Facebook advertising
• Facebook pages
• Twitter conversations
• LinkedIn advertising
• LinkedIn networking

16. All are useful in the
B2B environment
depending on
your goals

17. Discovery platforms
• Introduce the brand / product
• People don’t Google for things they don’t
know exist
• Drive traffic to your website or landing
page that would have otherwise not
known of you

18. Facebook
• Advertising by demographic
• Relatively low cost Vs offline discovery
marketing equivalents
• Highly targeted compared to offline
• Highly measurable

19. Facebook
• Not just for the kids
• Business owners have Facebook accounts
• Catch them while they are unguarded
Target age / Interest demographics
• Valid marketing for B2B operators

20. LinkedIn
• Probably where you should focus your
B2B offering
• Average user age is 44
• Over 50 millions users

21. LinkedIn
• Similar advertising model to Facebook
• Most effective when used for engaging
clients through LinkedIn groups
• We sell websites through relationships
developed on LinkedIn.

22. Twitter
• Average user age is 39
• Around 100 million users
• But only 20% of accounts are
regularly used

23. Twitter
• Tweets appear in Google within seconds
• You’re going to need to post regularly to
keep ‘in the loop’
• Time intensive
• DON’T OUTSOURCE IT.

24. PR / Key Relationships
• Twitter / LinkedIn Groups
• Develop relationships and online rapport
with editors / journalists of your industry
press
• Join in with the conversation – don’t just
shove your Press Releases in their face

25. PR / Key Relationships
• Give it 5-6 months of developing the
online relationship before engineering a
conversation around your business
• Or wait for a wider industry topic to hit
the news and be the ‘go-to’ person to
comment on the subject

27. 2 BILLION
VIDEOS WATCHED DAILY.

28. THE NO.2
SEARCH ENGINE FOR
ANYTHING

29. IF YOU’RE
NOT ON IT,
GET ON IT.

30. • Post at least quarterly; share other YouTube content monthly.
• Invest in a video camera, hire a video production company, or use
"photo-based" video software.
• How-to tutorials, video tours of your office, event wrap ups.
• Post videos as "replies" to already existing and related content.
• Integrate into your blog with embed feature.

31. • YouTube videos appear in the Google search results too
• More people look to solve problems online with YouTube
• Great for advice, How To videos and Tutorials
• Fantastic ‘positioning’ platform
• It doesn’t have to be Hollywood quality

32. • If you do nothing else Social this year, get on YouTube.

33. Watch your time spend
• Your time is valuable, make sure
Social Media will be worth it
• If you’re short of time, don’t
go near twitter.

34. Watch your time spend
• Make sure that if a member of staff
is managing your Social Media that
you give them a formal brief
• Get help setting up your accounts if
needed, but don’t outsource
your Social Media!

35. Knock-on effects
• Your website will appear higher in Google
• Increase customer retention and referrals
• Reduce the marketing spend that you can’t
measure

36. Any questions?