Crowdfunding Training - How to Raise $45k in 30 days.
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Overview of upcoming training sessions on Sept 30 and Oct 6. We talk of storytelling, perks strategy, the empty restaurant effect, the 80|20 rule, social media, and much much more. To reserve your seat: https://crowdfundingmontreal.eventbrite.com
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Crowdfunding Training - How to Raise $45k in 30 days.
- 1. HOW TO RAISE $45K IN 30 DAYS WITH CROWDFUNDING Your speaker Diana Yazidjian @dfyconsulting diana@dfyconsulting.com
- 2. 4 M O E L S
- 4. 1200+ Crowdfunding Platforms $34MM est. 2015 BACKERS IN $ +525%
- 5. CROWDFUNDING CAMPAIGN: YOUR INTEREST BAROMETER
- 9. CROWDFUNDING SUCCESS LIES FIRST AND FOREMOST IN THE STORY IT TELLS
- 10. STORY
- 11. “People don’t buy what you do, they buy why you do it.” Simon Sinek Author, Start With Why
- 12. THE 30% RULE
- 13. The empty restaurant theory WHY 30%
- 14. 30-55% success rate POURQUOI LA RÈGLE DU 30% The empty restaurant theory
- 15. Source: h0ps://gigaom.com/2012/06/28/analyzing-‐kickstarter-‐what-‐succeeds-‐by-‐how-‐much-‐and-‐how-‐oEen/ LET NUMBERS SPEAK
- 18. Press Note: ne pas se limiter à indiquer le lien. Inclure un résumé ou l’idée phare. ENGAGEMENT #2
- 20. Techniques #4-5-6 to be presented in session: 30 septembre et 5 octobre 2015! https://crowdfundingmontreal.eventbrite.com
- 21. CALL TO ACTION
- 22. DEFINED A precise, mesurable, expected outcome : ! A donation ! Social-sharing ! A suggestion ! Commentary
- 23. KEY MOMENTS #1 Milestones (30%, 50%, 75%, 90%) #2 Big news: a large donation, an award, an interview, parnership announcement
- 24. Moments #3-4-5 to be presented in session: 30 septembre et 5 octobre 2015! https://crowdfundingmontreal.eventbrite.com
- 25. KEEP AN EYE ON… Monitor what is being said on social networks about your project/brand/profile Minotor campaign performance: acceleration or deceleration
- 26. FOLLOW-UP
- 27. DURING CAMPAIGN ! Courtoisie et formalisme: un MUST “Merci de votre soutien…” “Merci de votre demande d’information. Nous avon reçu notre première livraison de ….” ! Assiduité : réponse < 24 h max. ! Démonstration visuelle Voscontributeurs potentiels et actuels veulent savoir
- 28. POST-CAMPAIGN: immediately OK scenario One word. Which one?
- 29. POST-CAMPAIGN: immediately KO scenario One word. Which one?
- 30. Case Study
- 31. LE CROWDFUNDING & LES SOCIAL MEDIA
- 32. Kickstarter is not a way for you to attract attention to your project. It is a way to “organize and activate [your] tribe”. But you have to build your tribe first. Seth Godin
- 33. Correlation between reaching goal and number of fans/friends ! for 10 friends/followers, probability of reaching goal: 9% ! for 1 000 friends/followers, probability increases to 40% Source: Mollick et Pi (University of Pensylvannie)
- 35. QUALITY OF YOUR PAGE
- 36. Use different format to gage interest continually o Visuals o Infographics o Text o Links o Quotes 80:20 RULE
- 38. " Value your ambassadors " Analyze commentary and online posture " Engage users: asking them to share, like, comment Best practice: “Which is better, method A ou B ? Please tell us in commentary!” Not so best: ““Which is better, method A ou B ? ” CUES
- 39. THANK YOU @DFYConsulting www.dfyconsulting.com http://www.slideshare.net/DianaYazidjian http://www.linkedin.com/in/dianayazidjian Tous droits réservés DFY ConsuSng 2014 BOOK YOUR SEAT NOW! h0ps://crowdfundingmontreal.eventbrite.com