Social Enterprises | Legal Frameworks, Models and Impacts on Sustainability for the 3rd Sector: Dianova’s Social Enterprise Nursery Plant Case Study 2000_2013 Goals: Social & Sustainability Purposes - The reintegration of rehabilitated addicts in active life and long-term unemployed with difficulties in entering the regular labor market; - Development and consolidation of socioprofessional skills; - Promoting employment conditions through work contracts and specialization in floriculture. Did you know that when you are buying flowers from Dianova Nursery, you are contributing to the social inclusion of people with greater vulnerability to the regular labour market?

1. Iniciativa
Estratégia Europa 2020: Oportunidade para o Setor de Economia Social, Sim ou Não?
Miguel Toscano | Coordenador do Domínio de Economia Social do projeto Oportunidade2020
8 FEVEREIRO 2013. LEÇA DA
PALMEIRA. AEP
Social Enterpreside Nursery Plant
Filomena Dias| Marketing | Dianova Portugal

2. SOCIAL ENTREPRESES CONFERENCE
Leça de Palmeira, February, 8th 2013
Filomena Dias | Marketing, Dianova Portugal

3. INSPIRING CHANGE !

4. 4
MISSION: To develop actions and programs that will
contribute to the Personal Autonomy and Social
Development.
Dianova Network Member
( 3 Continents | 11 Countries)
Dianova Network & International Hub
of Public Affairs

5. Cooperation
Network
Oriented
Dianova | recognized as Private Institution for Social Solidarity,
Public Utility Association and Non-Governmental Organization for
Development
Dianova
Network Member
(11 countries)
Social and
Solidarity
Agent
Social
Changing
Promoter
Empowerment &
Training
(Hard | Soft
Skills)
Drug Abuse
Treatment
Education and
Health
Promotion for risk
behaviours
Psychosocial
Support
PROTOCOLS
MEMBERSHIPS

6. Emergency Center
Project
Casa Azul
HEADQUARTERS
Dianova Portugal
Students
Residential
Dianova | Operational Units
(Torres Vedras, Lisbon, Oliveira Azeméis)
Psychosocial
Support Center
+Health
Therapeutic
Community
Quinta das Lapas
Training Center
Dianova
Social Reintegration
Apartment
Social Enterprise
Nursery Plant

7. Dianova | Services Illustration
(+15 Programs and Services)
Centro de Formação
SOLUÇÕES
FORMATIVAS

8. Dianova | Trust Deposit Bank
Reputation is built on Actions
” Corporate
Governance“
Politics
CA Supervision
Annual Plan of
Evaluation
Accountability
REPUTATION
Transparency
Management
and Social
Report
Corporate
Publications
Websites
Social media
TRUST
Management
Systrem
Quality
(CTQL) ISO
9001:2008
Satisfaction
100%
Recomendation
100%
ACTION
Empowering People
& Organizations
Training Centre
1.690 Trainees
124 Curses taught
Sustainable Social
Integration
Social Enterprise
Nursery Plant
+50 beneficiaries
13 employees
€300.000/year
Social Solidarity
Support
Psychosocial
Support Center
6 Services of Quality
on low cost

9. Dianova | Economic Performance
Towards Sustainability
8,2% 9,5%
82,2%
FILANTROPIA
FINANCIAMENTO PÚBLICO
RECEITAS GERADAS
PHILANTROPHY
PUBLIC FUNDING
OWN GENERATED REVENUE

10. Dianova | Delivering the Promise
Social Impact 2007-2011

11. SOCIAL ENTERPRISE
NURSERY PLANT
Monte Redondo – Torres Vedras
Courtesy News Report TSF Radio
http://www.youtube.com/watch?v=TAJ1y-wHjb4

12. • The reintegration of rehabilitated
addicts in active life and long-term
unemployed with difficulties in entering
the regular labor market;
• Development and consolidation of
socioprofessional skills;
• Promoting employment conditions
through work contracts and
specialization in floriculture.
Empowerment
Socio-
Professional
Reintegration
Sustainability
Social
Reintegration
Social Enterprise Nursery Plant
Goals| Social Purpose

13. Social Enterprise Nursery Plant
Sustainability Purpose | Forecast 2013
0,00
100.000,00
200.000,00
300.000,00
400.000,00
2009 2010 2011
2012
2013
Evolution of Sales
E.I _ Flower Nursery Dianova
300 000,00€

14. Social Enterprise Nursery Plant
TIMELINE | Major Events
20132012
2000
2010200920072000
Begining
of Activity
Lounch of
Mother’s Day
Campaign
Christmas
weather
destroys
Greenhouses
Greenhouses
Reconstruction
Manuel António
da Mota Award
Honorable
Mention
Implementation of the
Solidarity Brand
Development of processes
for the Commercial
Management
Diversification of
Clients Portfolio
Hiring of na
Agronomist
Engineer

15. The Team
Training and Empowerment| Social Inclusion
13
Employees
8
Effective Employees
5
In Specialization
Process
+

16. Productive Process
Quality and Profissionalism are key to SUCCESS
Anual
Production
700 000 Units

17. Prímulas
Violet Petunias
Quality and Diversity Production
Ornamental Plants for Gardens and Green Spaces
Gazânias Begonias
Tagete Erecta VincasTagete Patula

18. Future Prospects
Innovation and Diversification at the service Success
DIVERSIFICATION OF
CLIENTS PORTFOLIO
REVITALISING OF
COMEMRCIAL
MANAGEMENT PROCESSES
SPECIALIZED SERVICE
SUPPORT
DIVERSIFICATION OF
PRODUCTS PORTFOLIO

19. Future Prospects
New Vegetable Products| Aromatic Plants
Cherry Tomato Berenjena ( Eggplant) Pepper
Strawberry Calabacín ( Courgete) Mint

20. A measure of social transition to
the regular labor market, to train
new professionals with the
expertise in the field of
floriculture
+
a strategy to generate own
revenue to be reinvested in a
continuous improvement of
Dianova’s sustainability!
Social Enterprise Nursery Plant
Social Commitement Sustainable purposeful
Did you know that when you are buying
flowers from Dianova Nursery, you are
contributing to the social inclusion of
people with greater vulnerability to the
regular labour market?
Thank You

21. www.dianova.pt www.formacao.dianova.pt
http://aprendercrescerconcretizar.wordpress.com
dianovaportugal
dianova-portugal
www.apoiopsicossocial.dianova.pt

22. Vale – Monte Redondo, 2565-517 Monte Redondo TVD | Tel.: +351 261 315 850 | Fax: +351 261 315 850
E-mail: floricultura@dianova.pt | Website: www.dianova.pt

23. Vale – Monte Redondo, 2565-517 Monte Redondo TVD | Tel.: +351 261 315 850 | Fax: +351 261 315 850
E-mail: floricultura@dianova.pt | Website: www.dianova.pt
1. O Projeto Oportunidade 2020
2. A Estratégia Europa 2020
3. Objetivos do Seminário
www.oportunidade2020.eu
Conception Development
Valuation Partners
Motivator
European Startegy 2020:
Opportunity for the Social Economy Sector, Yes or No?
Ambassadors 2020
Miguel Toscano | Coordinator of Social Economy| Social Enterprises Seminar| Leça da Palmeira | February , 8th 2013

24. Vale – Monte Redondo, 2565-517 Monte Redondo TVD | Tel.: +351 261 315 850 | Fax: +351 261 315 850
E-mail: floricultura@dianova.pt | Website: www.dianova.pt
www.oportunidade2020.eu
Farol de Leça, Praias de Matosas e de Leça da Palmeira, Portugal
Social Enterprises
Legal Frameworks, Models and Impacts on
Sustainability fo the 3rd Sector