EACD presentation held at VII Regional EACD Lisbon Debate, 19th May, at Galp Energia (Sponsor) under the topic "Communication Evalutaion: what's beyond AVE?" in which participated 38 communication professionals

1. VII Regional EACD Lisbon Debate “ Communication Evaluation: What’s beyond AVE?” 19th May, Lisbon 2011 Sponsored by Galp Energia

4. VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003

5. VII Regional EACD Lisbon Debate “Communication Evaluation: what’s beyond AVE?” REPUTATION QUOCIENT Fombrun, 1996 Corporate Personality Scale Davies et al, 2003 Stakeholder Relationship Index Grunig, 1999 Organizational Trust Index S-Zalabak, 2003 Perfomance, Leadership, Product / Service, Innovation, Workplace, Citizenship, Governance Relationship Outcomes Multiple Stakeholders: Control mutuality, Trust, Commitment, Satisfaction Concern for Employees, Openness and Honesty, Identification, Reliability, Competence, Perceived Effectiveness, Job Satisfaction Customers and employees: agreeableness, enterprise, competence, chic, ruthlessness, machismo, informality

9. Members

11. Members

12. Publications

19. Regional Coordinators

22. Working Groups

26. Events

31. Thank you for your attention! For further information, please visit: www.eacd-online.eu Regional Coordinator for Portugal [email_address]