Springbox is a full-service interactive marketing firm with offices in Austin and Los Angeles. It produces best-in-class digital solutions for some of the nation’s best known companies, including Dell and Disney. Springbox is not your typical agency. It was built from the ground up to be interactive, going beyond simple micro websites and banner ads to focus on complex interactions with data, social media, and mobile applications. For example, Springbox developed a microsite challenging high schools to show Dell why they should win the ultimate prom, complete with celebrity DJ, ultrachic décor and incredible edibles. Videos were made, viewed, and voted upon – a whopping 129,174 times. In all the excitement, Dell’s Facebook audience grew by more than 19,000 fans. In another project, Springbox delivered an online configurator to help car maker Scion get customer-specified build sheets to dealerships. With the configurator, users could choose colours, parts, accessories and performance options, and then view their customised Scion in true 3D. Users could save, print or send custom build sheets to a local Scion dealer to make that dream car a reality.

1. case study
Springbox Takes Concerts to the Cloud
industry: Springbox Full-service campaign. Originally, the agency planned
to host the application on Facebook, which
Professional Services Interactive Marketing
would provide the delivery mechanism.
Springbox is a full-service interactive
country: Just after the project began, however,
marketing firm with offices in Austin and Facebook changed its rules, no longer
United States Los Angeles. It produces best-in-class allowing application content on its site.
business challenge: digital solutions for some of the nation’s Springbox would have to build out a new
best known companies, including Dell site from the ground up.
A key project with a tight schedule
and Disney. Springbox is not your typical
was in jeopardy. Springbox needed With its tight schedule now in jeopardy,
agency. It was built from the ground up
to quickly find a provider that the agency needed to quickly find a
to be interactive, going beyond simple
could host its client’s application hosting provider that could host the
micro websites and banner ads to focus
and subsequently provideongoing application.
on complex interactions with data, social
support To keep costs low to meet the client’s
media, and mobile applications.
solution: budget, Springbox required a provider that
For example, Springbox developed a
could offer a small footprint initially and
OfferAppoint a hosting provider microsite challenging high schools to show
grow rapidly if and when traffic increased
that could deliver the right balance Dell why they should win the ultimate
dramatically.
of cost, support, and technical prom, complete with celebrity DJ, ultra-
skills needed to manage a complex chic décor and incredible edibles. Videos Equally important was finding a provider
environment were made, viewed, and voted upon who could offer a high level of support.
– a whopping 129,174 times. In all the “Cost isn’t the first thing I worry about,”
services: excitement, Dell’s Facebook audience grew
by more than 19,000 fans. says Mike Nowlin, Director of Strategic
Dimension Data Cloud plus
Initiatives with Springbox.
Application Operations for In another project, Springbox delivered
expanded support an online configurator to help car maker “It’s much more important that we can
Scion get customer-specified build sheets get people on the phone and fix a
results: to dealerships. With the configurator, users problem or be proactive enough so we
• Dimension Data completed the could choose colours, parts, accessories don’t have to worry about the problem
project ahead of schedule and performance options, and then view in the first place.”
• The success of this project opens their customised Scion in true 3D. Users
up opportunities for future projects could save, print or send custom build Solution
with this client sheets to a local Scion dealer to make that In the past, Springbox had relied on
dream car a reality. traditional managed hosting providers
• The client was very pleased with
the result, so much so that the for the majority of their needs. But
project’s scope was expanded Challenge: Finding the Right escalating pricing led them to seek a cloud-
Hosting Provider based solution. A constrained budget
led Springbox to Amazon to host the
A Springbox client approached the agency
streaming concert application.
to develop an application that would allow
users to stream a series of live concerts via Amazon, however, didn’t provide the
Facebook as part of an overall advertising support Springbox needed.

2. case study
“We were definitely in crunch time. We had to get the project
back on track quickly. Dimension Data didn’t just make up for
lost time; they completed the project ahead of schedule.”
Mike Nowlin, Director of Strategic Initiatives
“There was nobody we could call,” Impact: Client Satisfaction
says Nowlin. After spending valuable
The project proved very successful, both
time, Springbox finally determined that
from a technical and user standpoint.
FaceBook wouldn’t work with Amazon
the way they wanted it to. “We were “We worked with some fairly new
definitely in crunch time. We had to get technologies in ways that have
the project back on track quickly.” never been done before, and it was
completely flawless from the technical
Prior to the concert project, Nowlin had
side, thanks to Dimension Data ,” says
been considering Dimension Data to host
Nowlin. “The application got hit pretty
Springbox’s own internal site.
hard, but we never saw any problems,
“We had looked at OnRamp, RackSpace, capacity issues, or hiccups. It never went
and several other providers, both down.”
managed and cloud-based. Dimension
The success of this project opens up
Data was not only the best option but
opportunities for future projects with
also the least expensive. There were
this client.
differentiators between Dimension Data
and other providers, but the key for us “We were able to prove to our client that
was support. Springbox knows how to find the right
partners, like Dimension Data .”
Unfortunately, the internal project got
lost in the shuffle of client work, but The client was very pleased with the
Dimension Data was at the top of project; so much so that the scope was
our list.” expanded.
Under the gun, Nowlin called his contact at “We initially intended to do three
Dimension Data. Within a day he received concerts, but the success of everything,
a quote and all the technical specifications including the hosting environment, led
necessary to implement the complex the client to ask for a fourth,”
concert project. says Nowlin.
Springbox chose the Dimension Data
Cloud plus Dimension Data Application
Operations, which provides outsourced
application management services that help
clients scale complex SaaS and web-based
applications. The project moved ahead
quickly.
“Dimension Data didn’t just make up for
lost time; they completed it ahead of
schedule.”
CS / 09/12 © Copyright Dimension Data 2012 For further information visit: www.dimensiondata.com/solutions