2. WHY?E-books and you.
E-books have been heralded as
the next frontier in content
marketing.
They’re easy to track, simple to
create, and more visually
entertaining than your typical
blog post.
With users flocking
to mobile and
tablets more than
ever, it looks like
e-books are here
to stay.
3. With a plethora of communities and
creation sites for e-books, it can be a
little overwhelming to start your own e-
book library.
Here's how you can get started:
4. Draw inspiration from the work
of others.
If you had a topic in mind for
your book, is it already being
talked about? Can you add to
that conversation?
1. Read
other people's e-books.
5. Try to think of an audience-
catching topic with an eye-
catching title.
Choose a topic you can speak
knowledgeably and
passionately about.
Approach your topic from an
angle that hasn't been
overdone.
2. Choose your topic.
6. Where will this e-book live?
(At Didit, we have a "resource"
section on our website.)
There are many different e-
book communities based on
different needs, which will be
outlined on the next few pages.
3. Choose your
community.
7. For Short, "Slide-like" E- Books
Try SlideShare
Free to join.
One of the largest social network
communities amoung content marketers.
Huge audience, easy to use.
Easy to share and embed on social
platforms.
Keeps track of number of reads.
Great way to share PowerPoints after a
presentation.
8. If Your Book is Like a Magazine
Try Issuu
Simple, aesthetically pleasing layouts
Used by NY Times Magazine and VICE
Magazine.
Easily embedded onto blogs.
Beautiful on mobile layout.
Reads like an actual book, with "turning"
pages and covers.
Free to join.
9. If You May Want to Publish in Print
Try Blurb
Free to join.
Free software and layouts
Web store where you can charge for
hard copies.
Different pricing options.
Embedded easily on blogs.
10. If You Want to Charge Readers
Try BookTango
Free to join.
Offers service to help create e-book.
Web store where you can be categorized
and viewed.
Make money off of your e-book. You get
100% of every dollar.
11. Make sure the format you use is
compatible with your
community.
Need help with layouts and art?
Try Canva! (We used it for this e-
book).
Writer's block? Give yourself a
break; Readers can tell if a book
was rushed or done halfheartedly.
4. Design Away!
12. At the end of your book, don't
forget a page about you and your
brand.
Qualify yourself! Make sure
readers know the experience and
knowledge you have.
Provide links to your own sites
and your brand's sites.
5. Include information
about YOU
13. Once the book is like, provide
links across all platforms.
Add a link or embed code to your
blog.
If your book is relevant,
interesting and/or informative,
you will attract views!
5. Promote!
15. About the Author
Maggie Murphy
Maggie is currently the Social
Media Coordinator at Didit.
She's a social media/pop
culture junkie who has been
blogging for 6 years. With a
background in the arts, she
strives to reach audiences in
new and creative ways.