Tablet and mobile apps. How the Internet will never be the same again. Presentation for the Inma Europe Conference in Krakow 2010

1. Tablet and mobile apps.
How the Internet
will never be the
same again
Inma/OPA Europe Conference
Diego Cenzano. CEO at Biko and Innovation Consultant
cenzano@innovation-mediaconsulting.com
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Smartphones and now tablets are the new
frontier in the digital world and they force us
to rethink our products, IT strategy and
workflows.
new
frontier

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
New devices enable us to create more
convenient information services for our
audiences.
A great experience for our users and readers.
A great
opportunity (1)

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
New online players like Twitter, Facebook,
Apple, Skype and Spotify are creating
alternative online applications to the web.
100% focused on their users satisfaction. New
devices are the entry point.
Big
players

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Many newspapers have focused their first
steps on offering the print product with its
traditional format and no value added.
From
print to tablet

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Other examples show how the starting
point are the news feeds coming from the
web and a browser style experience.
In many cases web experience is richer.
From
web to tablet

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Not a great user
experience or a
really convenient
application so far

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Some media companies and startups
focused on tablets are beginning to work in
new ideas and products, some of them very
simple and effective.
Innovating
with the
experience

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
We are in a great position to rethink our
global strategy based on a sustainable
integrated business model for the future.
A multimedia, multiproduct and
multiplatform strategy.
A great
Opportunity (2)

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
1. Information
2. Services
3. Issues and passions
Disaggregate
3 strands

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Special
concerns
Users/readers data is basic in order to
develop a complete multiplatform strategy.
Partnership with brands in order to
innovate in advertisement represents a basic
starting point for tablets.

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Tablets and smartphones give us the chance
to rethink our organizations and IT
workflows in order to shift our companies
into tech savvy and attract new talent.
A great
Opportunity (3)

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
We need to promote the integration of
journalist, graphic, technology and business
profiles inside the newsrooms in order to
empower the possibilities of our everyday
work.
integration

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Workflow Preliminary preparation of all content templates
and navigation logic into the iPad CMS
Three daily actions

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Five clear needs
to be considered:
3. Enhance the user experience.
2. Stress flexibility.
1. Become applications creator.
4. Organize your IT staff to deal
with the day-to-day.
5. Expand the technical staff’s horizons.

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Tablet and mobile apps. HOW THE INTERNET WILL NEVER BE THE SAME AGAIN
INNOVATION
Diego Cenzano. CEO at Biko and Innovation Consultant
cenzano@innovation-mediaconsulting.com
Thank You