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What we’re all about…
	
  
	
  
	
  
January 28, 2015
“Waze for nightlife!”
PROBLEM
Ever go out only to find the place you just got to has
a huge line, or worse, is totally empty, and you waste
time and even money going from place to place?
Proprietary and Confidential. Do Not Distribute.
SOLUTION
Banter lets you navigate the “nightlife” in your city by
showing you photos shared by people at nearby
bars and letting you chat with people that go out to
the same places you do
Proprietary and Confidential. Do Not Distribute.
THE BANTER APP
See photos & other info shared by people partying nearby
Proprietary and Confidential. Do Not Distribute.
THE BANTER APP
Chat & meet people that go out where you go out
Proprietary and Confidential. Do Not Distribute.
OUR TECHNOLOGY
We’ve developed web tools, API integrations & automated
processes that make Banter extremely scalable
Proprietary and Confidential. Do Not Distribute.
Web
Scraper &
Web
Crawlers
Automated
scripts find
thousands of
bars in
dozens of
cities across
platforms
Find events,
specials and
contact info
from bars,
promoters &
performers
API
integrations
provide
ticketing
information &
commission
from sales
Database
& Servers
Generates
~1000 new
parties each
day in 50K+
venues across
50+ cities
Mobile App
Sends
automated e-
mails to bars &
artists, along with
their unique
Banter link
Web App
Displays
hundreds of
weekly parties
in every major
U.S. city
Venues & artists
share their
unique web
links to their
guests so they
can RSVP on
Banter
Users
Users that RSVP get automatic
reminders to chat with other
users going to the party &
upload photos while at the party
Bare with us, this is the only
dense slide in the deck J
Shows photos
and other
real-time
information
shared by users
Lets users chat
with other users
as well as artists,
promoters &
bartenders
NIGHTLIFE LANDSCAPE
Transactional
Social
Curated
Crowd-
sourced
Banter’s technology generates 10x more events than our
competitors, and its social nature brings users to use the
app even on nights when they’re not looking to go out
Proprietary and Confidential. Do Not Distribute.
TARGET MARKET
Target User Profile
Millennials - Age 21-34
Interests:
•  Bar hopping
•  Live music
•  Photo sharing
•  Alcohol
•  Night clubs
•  Restaurants
4M
SF, NY,
Boston
50M
National
250M
Global
Source: Facebook Ad Manager – Audience Sizing Tool
We’re targeting millennials that like to go out – needless
to say, this market is huge!
Proprietary and Confidential. Do Not Distribute.
CURRENT BANTER MARKETS
Primary
•  San Francisco
•  New York
•  Boston
Secondary
•  Los Angeles
•  Miami
•  Austin
•  Chicago
•  Philadelphia
•  40+ other US Cities
International Pilots
•  Monterrey, MX
•  Panama City
•  Mumbai
We designed Banter to be extremely scalable, and it’s
already available in every major US city
Proprietary and Confidential. Do Not Distribute.
GO-TO-MARKET STRATEGY
AMBASSADORS
across Universities organize events and give out
shwag to help spread the word
500+
Ambassadors
Proprietary and Confidential. Do Not Distribute.
GO-TO-MARKET STRATEGY
AUTOMATED MARKETING
using Twitterbots, web crawlers, & automated drip email
campaigns to bar owners, promoters & performers
Proprietary and Confidential. Do Not Distribute.
GO-TO-MARKET STRATEGY
PARTNERS
promote Banter to their customers and offer
rewards to our users
Proprietary and Confidential. Do Not Distribute.
GO-TO-MARKET STRATEGY
BANTER “JUMBOTRON”
at bars that link their TVs to Banter, displaying
photos being posted by customers in real-time
Proprietary and Confidential. Do Not Distribute.
GO-TO-MARKET STRATEGY
VIRALITY
through specific calls to actions during onboarding
and posting processes
Proprietary and Confidential. Do Not Distribute.
WHY POST ON BANTER?
Users post to create memorable, shareable photos,
get paparazzi-like exposure and earn rewards
Artists, promoters and bar managers post photos to
promote themselves and their business
Proprietary and Confidential. Do Not Distribute.
TRACTION & RECEPTION
257
8700
April May June July August September October November December
Monthly Users
Avg. ~60% MoM Growth
151 Ratings
~60% month-over-month growth
for the past 9 months
Proprietary and Confidential. Do Not Distribute.
BUSINESS MODEL
Proprietary and Confidential. Do Not Distribute.
COMMISSIONS
From purchases like ticket sales and bottle service
reservations made by our users
25% of ticketing fee
$0.25-$0.75 / ticket
purchased
10%-15% of purchase
$30-$500 / reservation
made
BUSINESS MODEL
Proprietary and Confidential. Do Not Distribute.
PROMOTIONS
Of events that local club owners, promoters and
artists want featured to our users
Impressions on App
$0.01 / impression
Weekly Newsletters
$0.01 / newsletter
subscriber
BUSINESS MODEL
Proprietary and Confidential. Do Not Distribute.
ADVERTISING
on “Jumbotron” via Apple TV and Chromecast apps
where revenue is shared with the venue
Ads from “nightlife
brands” mixed in
between photos
$1 / impression
BUSINESS MODEL
Proprietary and Confidential. Do Not Distribute.
PREMIUM FEATURES
with features designed exclusively for high-spending
nightclub goers that want access to VIP experiences
$10 annual
subscription
Converting 1% of
new users to
premium version
Banter VIP
Features (still TBD)
•  Chat with 24/7 VIP
Concierge
•  Early access to events
•  Access to VIP-only chats
with DJs and performers
•  Special offers & perks at
any Banter “partner” bar
or club across the globe
BUSINESS MODEL
$600K 2016 Projected Revenue
Based on 300K Monthly Active Users by Dec 2016
Proprietary and Confidential. Do Not Distribute.
Ticket
Commissions
$30K
Bottle Service
Reservations
$240K
In-App Event
Promotions
$245K
Newsletter Event
Features
$10K
Jumbotron
Ad Sales
$15K
Premium App
Banter VIP
$60K
BUSINESS MODEL
$9.5M 2017 Projected Revenue
Based on 800K Monthly Active Users by Dec 2017
Proprietary and Confidential. Do Not Distribute.
Ticket
Commissions
$800K
Bottle Service
Reservations
$1.3M
In-App Event
Promotions
$2.4M
Newsletter Event
Features
$200K
Jumbotron
Ad Sales
$1.1M
Premium App
Banter VIP
$3.7M
FUNDRAISING
Raising $1.5M in convertible debt
– 18 month runway (through June 2017)
– Get to 700K Monthly Users
– Make $3.4M in revenue
Use of Funds
–  $550K: Improving Product
–  $400K: Marketing & Traction
–  $200K: Sales & Revenue
–  $350K: Operations & Legal
TEAM
Diego
Villarreal
CEO
Stanford ‘10
Growth, Sales &
Marketing
Sergio
Navacerrada
CTO
U. Seville ‘99
Back-end &
Android App
Alexey
Emelyanov
Engineer
Mobile Makers ’14
iOS App
Download Banter today!
www.thebanterapp.com/download
Proprietary and Confidential. Do Not Distribute.
THANK YOU!

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Banter! - "Waze for nightlife"

  • 1. What we’re all about…       January 28, 2015 “Waze for nightlife!”
  • 2. PROBLEM Ever go out only to find the place you just got to has a huge line, or worse, is totally empty, and you waste time and even money going from place to place? Proprietary and Confidential. Do Not Distribute.
  • 3. SOLUTION Banter lets you navigate the “nightlife” in your city by showing you photos shared by people at nearby bars and letting you chat with people that go out to the same places you do Proprietary and Confidential. Do Not Distribute.
  • 4. THE BANTER APP See photos & other info shared by people partying nearby Proprietary and Confidential. Do Not Distribute.
  • 5. THE BANTER APP Chat & meet people that go out where you go out Proprietary and Confidential. Do Not Distribute.
  • 6. OUR TECHNOLOGY We’ve developed web tools, API integrations & automated processes that make Banter extremely scalable Proprietary and Confidential. Do Not Distribute. Web Scraper & Web Crawlers Automated scripts find thousands of bars in dozens of cities across platforms Find events, specials and contact info from bars, promoters & performers API integrations provide ticketing information & commission from sales Database & Servers Generates ~1000 new parties each day in 50K+ venues across 50+ cities Mobile App Sends automated e- mails to bars & artists, along with their unique Banter link Web App Displays hundreds of weekly parties in every major U.S. city Venues & artists share their unique web links to their guests so they can RSVP on Banter Users Users that RSVP get automatic reminders to chat with other users going to the party & upload photos while at the party Bare with us, this is the only dense slide in the deck J Shows photos and other real-time information shared by users Lets users chat with other users as well as artists, promoters & bartenders
  • 7. NIGHTLIFE LANDSCAPE Transactional Social Curated Crowd- sourced Banter’s technology generates 10x more events than our competitors, and its social nature brings users to use the app even on nights when they’re not looking to go out Proprietary and Confidential. Do Not Distribute.
  • 8. TARGET MARKET Target User Profile Millennials - Age 21-34 Interests: •  Bar hopping •  Live music •  Photo sharing •  Alcohol •  Night clubs •  Restaurants 4M SF, NY, Boston 50M National 250M Global Source: Facebook Ad Manager – Audience Sizing Tool We’re targeting millennials that like to go out – needless to say, this market is huge! Proprietary and Confidential. Do Not Distribute.
  • 9. CURRENT BANTER MARKETS Primary •  San Francisco •  New York •  Boston Secondary •  Los Angeles •  Miami •  Austin •  Chicago •  Philadelphia •  40+ other US Cities International Pilots •  Monterrey, MX •  Panama City •  Mumbai We designed Banter to be extremely scalable, and it’s already available in every major US city Proprietary and Confidential. Do Not Distribute.
  • 10. GO-TO-MARKET STRATEGY AMBASSADORS across Universities organize events and give out shwag to help spread the word 500+ Ambassadors Proprietary and Confidential. Do Not Distribute.
  • 11. GO-TO-MARKET STRATEGY AUTOMATED MARKETING using Twitterbots, web crawlers, & automated drip email campaigns to bar owners, promoters & performers Proprietary and Confidential. Do Not Distribute.
  • 12. GO-TO-MARKET STRATEGY PARTNERS promote Banter to their customers and offer rewards to our users Proprietary and Confidential. Do Not Distribute.
  • 13. GO-TO-MARKET STRATEGY BANTER “JUMBOTRON” at bars that link their TVs to Banter, displaying photos being posted by customers in real-time Proprietary and Confidential. Do Not Distribute.
  • 14. GO-TO-MARKET STRATEGY VIRALITY through specific calls to actions during onboarding and posting processes Proprietary and Confidential. Do Not Distribute.
  • 15. WHY POST ON BANTER? Users post to create memorable, shareable photos, get paparazzi-like exposure and earn rewards Artists, promoters and bar managers post photos to promote themselves and their business Proprietary and Confidential. Do Not Distribute.
  • 16. TRACTION & RECEPTION 257 8700 April May June July August September October November December Monthly Users Avg. ~60% MoM Growth 151 Ratings ~60% month-over-month growth for the past 9 months Proprietary and Confidential. Do Not Distribute.
  • 17. BUSINESS MODEL Proprietary and Confidential. Do Not Distribute. COMMISSIONS From purchases like ticket sales and bottle service reservations made by our users 25% of ticketing fee $0.25-$0.75 / ticket purchased 10%-15% of purchase $30-$500 / reservation made
  • 18. BUSINESS MODEL Proprietary and Confidential. Do Not Distribute. PROMOTIONS Of events that local club owners, promoters and artists want featured to our users Impressions on App $0.01 / impression Weekly Newsletters $0.01 / newsletter subscriber
  • 19. BUSINESS MODEL Proprietary and Confidential. Do Not Distribute. ADVERTISING on “Jumbotron” via Apple TV and Chromecast apps where revenue is shared with the venue Ads from “nightlife brands” mixed in between photos $1 / impression
  • 20. BUSINESS MODEL Proprietary and Confidential. Do Not Distribute. PREMIUM FEATURES with features designed exclusively for high-spending nightclub goers that want access to VIP experiences $10 annual subscription Converting 1% of new users to premium version Banter VIP Features (still TBD) •  Chat with 24/7 VIP Concierge •  Early access to events •  Access to VIP-only chats with DJs and performers •  Special offers & perks at any Banter “partner” bar or club across the globe
  • 21. BUSINESS MODEL $600K 2016 Projected Revenue Based on 300K Monthly Active Users by Dec 2016 Proprietary and Confidential. Do Not Distribute. Ticket Commissions $30K Bottle Service Reservations $240K In-App Event Promotions $245K Newsletter Event Features $10K Jumbotron Ad Sales $15K Premium App Banter VIP $60K
  • 22. BUSINESS MODEL $9.5M 2017 Projected Revenue Based on 800K Monthly Active Users by Dec 2017 Proprietary and Confidential. Do Not Distribute. Ticket Commissions $800K Bottle Service Reservations $1.3M In-App Event Promotions $2.4M Newsletter Event Features $200K Jumbotron Ad Sales $1.1M Premium App Banter VIP $3.7M
  • 23. FUNDRAISING Raising $1.5M in convertible debt – 18 month runway (through June 2017) – Get to 700K Monthly Users – Make $3.4M in revenue Use of Funds –  $550K: Improving Product –  $400K: Marketing & Traction –  $200K: Sales & Revenue –  $350K: Operations & Legal
  • 24. TEAM Diego Villarreal CEO Stanford ‘10 Growth, Sales & Marketing Sergio Navacerrada CTO U. Seville ‘99 Back-end & Android App Alexey Emelyanov Engineer Mobile Makers ’14 iOS App Download Banter today! www.thebanterapp.com/download Proprietary and Confidential. Do Not Distribute.