Banter's the "Waze for nightlife". You see photos and other real-time info being shared by people at nearby bars, restaurants and clubs. You can also chat and interact with people going to the same places as you, including the promoters, bartenders and artists.
1. What we’re all about…
January 28, 2015
“Waze for nightlife!”
2. PROBLEM
Ever go out only to find the place you just got to has
a huge line, or worse, is totally empty, and you waste
time and even money going from place to place?
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3. SOLUTION
Banter lets you navigate the “nightlife” in your city by
showing you photos shared by people at nearby
bars and letting you chat with people that go out to
the same places you do
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4. THE BANTER APP
See photos & other info shared by people partying nearby
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5. THE BANTER APP
Chat & meet people that go out where you go out
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6. OUR TECHNOLOGY
We’ve developed web tools, API integrations & automated
processes that make Banter extremely scalable
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Web
Scraper &
Web
Crawlers
Automated
scripts find
thousands of
bars in
dozens of
cities across
platforms
Find events,
specials and
contact info
from bars,
promoters &
performers
API
integrations
provide
ticketing
information &
commission
from sales
Database
& Servers
Generates
~1000 new
parties each
day in 50K+
venues across
50+ cities
Mobile App
Sends
automated e-
mails to bars &
artists, along with
their unique
Banter link
Web App
Displays
hundreds of
weekly parties
in every major
U.S. city
Venues & artists
share their
unique web
links to their
guests so they
can RSVP on
Banter
Users
Users that RSVP get automatic
reminders to chat with other
users going to the party &
upload photos while at the party
Bare with us, this is the only
dense slide in the deck J
Shows photos
and other
real-time
information
shared by users
Lets users chat
with other users
as well as artists,
promoters &
bartenders
8. TARGET MARKET
Target User Profile
Millennials - Age 21-34
Interests:
• Bar hopping
• Live music
• Photo sharing
• Alcohol
• Night clubs
• Restaurants
4M
SF, NY,
Boston
50M
National
250M
Global
Source: Facebook Ad Manager – Audience Sizing Tool
We’re targeting millennials that like to go out – needless
to say, this market is huge!
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9. CURRENT BANTER MARKETS
Primary
• San Francisco
• New York
• Boston
Secondary
• Los Angeles
• Miami
• Austin
• Chicago
• Philadelphia
• 40+ other US Cities
International Pilots
• Monterrey, MX
• Panama City
• Mumbai
We designed Banter to be extremely scalable, and it’s
already available in every major US city
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11. GO-TO-MARKET STRATEGY
AUTOMATED MARKETING
using Twitterbots, web crawlers, & automated drip email
campaigns to bar owners, promoters & performers
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13. GO-TO-MARKET STRATEGY
BANTER “JUMBOTRON”
at bars that link their TVs to Banter, displaying
photos being posted by customers in real-time
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15. WHY POST ON BANTER?
Users post to create memorable, shareable photos,
get paparazzi-like exposure and earn rewards
Artists, promoters and bar managers post photos to
promote themselves and their business
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16. TRACTION & RECEPTION
257
8700
April May June July August September October November December
Monthly Users
Avg. ~60% MoM Growth
151 Ratings
~60% month-over-month growth
for the past 9 months
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17. BUSINESS MODEL
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COMMISSIONS
From purchases like ticket sales and bottle service
reservations made by our users
25% of ticketing fee
$0.25-$0.75 / ticket
purchased
10%-15% of purchase
$30-$500 / reservation
made
18. BUSINESS MODEL
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PROMOTIONS
Of events that local club owners, promoters and
artists want featured to our users
Impressions on App
$0.01 / impression
Weekly Newsletters
$0.01 / newsletter
subscriber
19. BUSINESS MODEL
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ADVERTISING
on “Jumbotron” via Apple TV and Chromecast apps
where revenue is shared with the venue
Ads from “nightlife
brands” mixed in
between photos
$1 / impression
20. BUSINESS MODEL
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PREMIUM FEATURES
with features designed exclusively for high-spending
nightclub goers that want access to VIP experiences
$10 annual
subscription
Converting 1% of
new users to
premium version
Banter VIP
Features (still TBD)
• Chat with 24/7 VIP
Concierge
• Early access to events
• Access to VIP-only chats
with DJs and performers
• Special offers & perks at
any Banter “partner” bar
or club across the globe
21. BUSINESS MODEL
$600K 2016 Projected Revenue
Based on 300K Monthly Active Users by Dec 2016
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Ticket
Commissions
$30K
Bottle Service
Reservations
$240K
In-App Event
Promotions
$245K
Newsletter Event
Features
$10K
Jumbotron
Ad Sales
$15K
Premium App
Banter VIP
$60K
22. BUSINESS MODEL
$9.5M 2017 Projected Revenue
Based on 800K Monthly Active Users by Dec 2017
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Ticket
Commissions
$800K
Bottle Service
Reservations
$1.3M
In-App Event
Promotions
$2.4M
Newsletter Event
Features
$200K
Jumbotron
Ad Sales
$1.1M
Premium App
Banter VIP
$3.7M
23. FUNDRAISING
Raising $1.5M in convertible debt
– 18 month runway (through June 2017)
– Get to 700K Monthly Users
– Make $3.4M in revenue
Use of Funds
– $550K: Improving Product
– $400K: Marketing & Traction
– $200K: Sales & Revenue
– $350K: Operations & Legal
24. TEAM
Diego
Villarreal
CEO
Stanford ‘10
Growth, Sales &
Marketing
Sergio
Navacerrada
CTO
U. Seville ‘99
Back-end &
Android App
Alexey
Emelyanov
Engineer
Mobile Makers ’14
iOS App
Download Banter today!
www.thebanterapp.com/download
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