4. Agenda
Evolution of the DNNS
Website Launch!
SNAP Photo
Social Media Update
Media Opportunities Update
Membership Involvement
5. Review
Network Objectives
1. Unite us as professionals (Dietitian’s, Dietetic Interns & Nutrition
Students)
2. Raise public awareness of the profession
3. Promote the work that we do & the services we provide (ALL
Dietitian’s)
4. Collaborate on major projects & initiatives
5. Share ideas, resources & opportunities
How do we achieve these objectives?
Create action steps towards sustainable campaigns that will increase our exposure
to the public and heighten the professional image of the Dietitian!
6. Evolution of DNNS
Launched in August 2012
Luke & Edie (co-facilitators)
Sharon Rundle (secretary/treasurer)
Andrew Kobayashi (website leader)
Lindsay Buchanan (social media leader)
Edie Shaw-Ewald (media opportunities leader)
13. Twitter and Facebook
Two most popular social networking sites:
Most hits per week.
Most referrals per week.
Opportunity to:
• Engage in conversation with DNNS members and
followers.
• Refer traffic to website and “Find a Dietitian” page.
• Promote events with dietitians.
14. Twitter and Facebook
Management:
• Social media weekly “on call” schedule. Sites are
checked at least twice per day.
• Respond to questions or concerns within 24hr.
• Daily posts to FB and more for Twitter (as possible).
• Tracking reach of messages and user engagement.
In future:
• Pinterest
• You Tube
18. Content
Criteria for content: Will the post or comment....
1. Promote dietitians in a positive way?
2. Showcase our talents?
3. Promote collaboration?
4. Engage our followers/members?
Includes:
• Media & Myths - Monday
• Tips & Tools - Tuesday
• Eat - Foodie Friday
19. Myths & Media
Share print articles,
research, videos or radio
clips of your work (nutrition
month).
Evaluate nutrition messages
in the media.
Include photo to accompany
article.
20. Tips & Tools
Tips
• <50 w0rds
• Provide research as
appropriate.
Tools
• Dietitian approved tools
• <200 word description about
why you are making the
recommendation.
21. Eat
Recipes.
Video demonstration.
Novel/seasonal foods.
Restaurant suggestion
for clients with specific
health concern.
Meal makeover.
22. Eat – Recipe Template
Recipe Name
Photo
Brief description
# Servings
Ingredients
Preparation
Cook’s tip
Credit for photo/recipe
24. Coming Up
April May
• Daffodil Days: Cancer • Celiac Awareness Month
Awareness • Food Allergy Awareness
• Irritable Bowel Month
Syndrome Awareness • National Nursing Week
Month • Naturopathic Medicine
• World Health Day Week
• Earth Day • Aboriginal Awareness
Week
• Canada Health Day
26. Membership Involvement
Looking for Regional Leaders
Need to recruit more Dietitian’s, Interns, Students
- How?
Join a sub-committee
Contribute Social Media content
27. Going Forward!
Nutrition Month events
Input on the website (content, format, etc)
Connections
Seasonal meetings (Summer, Fall, Winter, Spring)?
Collaborate with other nutrition groups