For Millennials, it is clear that a perception of innovation is directly linked with long-term success in automotive. Here we explore 5 innovative brands shaking up automotive.

1. 5 innovative brands
shaking up automotive
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2. We recently surveyed more
than 32,000 Millennials…
in order to gain an understanding of their mobility behaviours and
their general attitudes towards the automotive industry. We looked
not only at their attitudes and behaviours in the present but sought
out their perspective on what the future of automotive and mobility
might look like.
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3. We asked our Millennial participants
to choose which brands they thought
would be leading the automotive
industry in 10 years time. The brands
that stood out were: Uber, Tesla,
Google, BMW, Apple and Toyota.
Which of these brands do you think will be
leading the automotive industry in 10 years’
time? Source: Hark UK Millennials Panel by
Different Spin, 2015.
As part of the same task, we asked the
Millennials to pin the brands that they
considered the most innovative. The
results were almost identical.
For Millennials, it is clear that a
perception of innovation is directly
linked with long-term success.
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4. Too many automotive brands are failing
to innovate and keep up with the fast
changing world of the modern consumer.
Perhaps it seems like an insurmountable task, especially for larger OEMs,
to keep up with the pace of change. But we are here to tell you that
innovation is not exclusive to the nimble startup.
We’ve brought together 5 examples of brands, both large and small, that
are challenging the status quo and successfully sustaining innovation
within the automotive industry.
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5. The Techie
Google
They’ve got a habit of sticking their fingers in
every pie but Google are busy putting fire
under the bums of the automotive world with
their groundbreaking work into driverless
vehicles. It could end up going the way of
other futuristic ventures from the company
such as Google Glass but it is hard to deny
that greater levels of autonomy in mobility
are almost an inevitability and these guys are
currently at the forefront of this technology.
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6. Uber is the name on everyones’ lips at the
moment, and with good reason. This
disruptive brand is driving the sharing
revolution and causing controversy the world
over. It may be a case of right time, right place
but with investments in innovative new tech
and an almost incomprehensible rate of
growth, this startup is destined to continue
turning heads for at least a little while longer.
The Disruptor
Uber
Uber is the name on everyones’ lips at the
moment, and with good reason. This
disruptive brand is driving the sharing
revolution and causing controversy the world
over. It may be a case of right time, right place
but with investments in innovative new tech
and an almost incomprehensible rate of
growth, this startup is destined to continue
turning heads for at least a little while longer.
www.different-spin.com | @Different_Spin

7. Uber is the name on everyones’ lips at the
moment, and with good reason. This
disruptive brand is driving the sharing
revolution and causing controversy the world
over. It may be a case of right time, right place
but with investments in innovative new tech
and an almost incomprehensible rate of
growth, this startup is destined to continue
turning heads for at least a little while longer.
The Insurer
Insure The Box
This brand might not be a household name
like the others on this list, but in their
industry they are pioneers and rule breakers.
Insure the Box is bringing black box
technology into the mainstream, slashing
prices and saving a few lives in the process.
As well as providing their innovative
insurance tech independently, they are now
working with major brands like Tesco and the
AA to bring the product to a larger crowd.
www.different-spin.com | @Different_Spin

8. Uber is the name on everyones’ lips at the
moment, and with good reason. This
disruptive brand is driving the sharing
revolution and causing controversy the world
over. It may be a case of right time, right place
but with investments in innovative new tech
and an almost incomprehensible rate of
growth, this startup is destined to continue
turning heads for at least a little while longer.
The OEM
BMW
BMW are riding the wave of disruption and
paying attention to the trends that show
what their customers need from a car in
todays’ world. They are bringing electric
vehicles to the premium audience with their
(admittedely ugly) BMW I Models. But even
more impressively, they have stayed ahead of
the trend by establishing their own car
sharing service DriveNow giving city dwellers
across Europe access to BMW and Mini
vehicles on a flexible basis.
www.different-spin.com | @Different_Spin

9. Uber is the name on everyones’ lips at the
moment, and with good reason. This
disruptive brand is driving the sharing
revolution and causing controversy the world
over. It may be a case of right time, right place
but with investments in innovative new tech
and an almost incomprehensible rate of
growth, this startup is destined to continue
turning heads for at least a little while longer.
The Eccentric
Tesla
Headed by visionary businessman Elon Musk,
Tesla Motors is the company making electric
cars desirable, supplying cars to such notable
personalities as Jay Z, Cameron Diaz and
Oprah Winfrey. Famously, Tesla also made
their technology open source to encourage
progress and buy in to zero emission cars on
a global scale.
www.different-spin.com | @Different_Spin

10. Download the full report now
www.different-spin.com
Dude, where’s my car?
The “complicated” relationship between the automotive industry and Millennials