Fintech app development company with financial management
Content Marketing Workshop
1. Content Marketing
By:
Nada Ezz
Social Media Specialist/ ITI Graduate
InformationTechnology Institute
Ministry of Communications
and InformationTechnology
23. • Provide detailed explanations of product features backed up by impartial data.
• Prioritize customer reviews and ratings
• Highlight social proof from authorities and thought leaders your audience
respects. Don’t violate their trust with hype. Create value-real conversations and
no-nonsense calls to action
25. • Prioritize free and in-depth webinars that attract early adopters and dig into
practical how-to examples. Always include live surveys, polls, and question-
and-answer sessions.
• Consider the advantages of a mobile or web app that allows you to gamify
data gathering and the purchasing process.
• Don’t discount content and wearable tech.
27. • Collect, curate, and share fun content that doesn’t come from your own
content marketing team.
• Go the extra curation mile and create an online hub that’s both an internal
resource as well as a customer-facing sub-site.
• Get playful with memes, games, and quizzes. The more frivolous, the better.
Fun equals fans.
• Prioritize responsive (i.e., mobile-friendly) email and especially hyper-localized
SMS marketing with a conversational and irreverent tone.
29. • Making your content marketing story-driven – Focus on your brand’s artistic
side, your passions, and especially your failures. Authenticity matters.
• Crowdsourcing ideas and contests
• Beefing up social campaigns – Use a post-management platform
like Oktopost, which is especially vital for tracking real-world ROI not just
“likes,” shares, retweets, and pins.
Leonardo is logical and strategic. He’s slowly growing into his role as commander and believes in the greater good.
Like Leo, this type of Millennial is methodical and educated
Provide detailed explanations of product features backed up by impartial data.
Prioritize customer reviews and ratings
Provide detailed explanations of product features backed up by impartial data.
Prioritize customer reviews and ratings
Donnie is a renaissance man, though his persona can work for both genders. He’s a scientist, an engineer, and an inventor. In other words, he’s the brains. Millennials can be bright and ingenious
Michelangelo is easygoing and easy to get along with. A fun-loving and free-spirited turtle, he has a Southern Cal-style with a creative, artistic, and adventurous side. He’s also the most frustrating Millennial … a fickle demographic easy to dismiss as a class clown.
Raphael is the bad-boy turtle. Never one to bite his tongue, he’s sarcastic, fierce, and has a sense of humor that is totally deadpan.
Likewise, some Millennials can come off as cynical, egotistical, and self-consumed: the so-called “selfie generation.” Eighty-seven percent of 18-25 year olds in the United States use Facebook. Fifty-three percent are on Instagram, 37% are on Twitter, and 34% are on Pinterest.