This presentation document is about digital marketing approach that Pharmaceutical companies have taken in recent years. Today Pharmaceutical companies face many challenges as revenues come under pressure due to pricing reduction, healthcare reforms, austerity measures, increased competition, and challenges in bringing new drugs and other products to the market. Comapines are responding to all these challenges by focusing on growth opportunities in emerging markets, by innovating R&D activities, by revolutionizing the traditional sales and by introducing new marketing strategies that include innovative channels, such as digitals. Through innovative digital marketing strategies, combined to new technology solutions like Cloud Computing, analytics software and social media platforms, can guarantee products innovation and customers loyalty, and can reshape the pharmaceutical industry over the next three to five years.

1. www.digitechstrategies.com
Digital marketing strategies and technology innovation in the Pharmaceutical industry
Research, analysis, consulting and implementation about digital marketing and technology

2. Pharmaceutical companies today face many challenges…
Revenues come under pressure
Healthcare reforms
Increased competition
Prices reduction
Challenges in bringing new drugs and other products to the market
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3. Business priorities for Pharmaceutical companies
Focus on growth opportunities in emerging markets
Innovation through collaboration with industry and academic partners
Revolutionizing the traditional sales and marketing
Innovation in R&D operating models
Focus on operational efficiency
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4. European pharmaceutical market value at retail prices
Source: EFPIA member associations (official figures) -2013.
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5. The new digital customer / patient
Information about drugs, illnesses and diseases
Share experiences with friends, other users/patients
Social Media
Web search
Professional Blogs
Mobile Devices
Mobile Apps
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6. Digital and technologies opportunities for pharmaceutical companies
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Website
Professional blog
Mobile Devices
Social Media
Big Data
CloudComputing
To provide information about products and services, but also to provide update healthcare information
To provide information about products and services, but also to give the possibility to customers to write about their experiences
To engage patients and market with their products through a contextual based servicesor customized applications
To provide information about products and services, but also to create a community aimed at connecting sufferers who can share their experiences
To use targeted data to improve drugs development and to provide customized services and targeted marketing campaigns
To meet IP and security issues, to cut down on operational costs and to operate in a more flexible way

7. Conclusion
•Through an innovative digital marketing approach, Pharmaceutical companies can reach several benefits:
–Greater customers loyalty
–Lower operating costs
–Greater internal processes efficiency
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PatientEngagement Platform approach:
improved care experience for patients
better clinical outcomes
lower total cost of care

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About this presentation document:
ThisDigiTechStrategiesresearchdocumentwaspublishedaspartofaDigiTechStrategiescontinuousintelligenceservice,providingmarketresearchreports,whitepapers,andarticlesaboutdigitalmarketingandinnovativetechnologiesinEurope.
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