Best Tips for Social Media Marketing | Social Media Marketing is today the number one tool for small businesses to maintain and grow their client base. And with little to no cost in setting up and maintaining this marketing channel if you not taking advantage of Social Media now is the time to start as it is a mistake to be invisible. According to Research more than 75% of people between the ages of 30 and 49 use some form of social media. Since this is the age range representing the majority of those in a household with purchasing power, all small business owners should ensure they target their audience through social media platforms such as Facebook and Twitter. Digiket Digital Marketing Agency http://www.digiket.co.uk

1. Best Tips for Social
Media Marketing

2. Social Media Marketing
the number one tool for small businesses marketing
Why?
Social Media Marketing is today
the number one tool for small
businesses to maintain and grow
their client base. And with little to
no cost in setting up and
maintaining
this
marketing
channel if you not taking
advantage of Social Media now is
the time to start as it is a mistake
to be invisible. According to
Research more than 75% of
people between the ages of 30
and 49 use some form of social
media. Since this is the age
range representing the majority of
those in a household with
purchasing power, all small
How?
It is a great idea to begin with a
plan that states your goals and
has an organizing framework to
keep you on track. If you have
already started down a path on
Social Media Marketing and hate
what you're doing, you can still
change things around. Such as
you change conversational and
networking approaches in real life,
you can also do online. The only
difference is online, you're talking
to the world, and your potential
audience is much, much bigger.
What?
Here are the best tips to help
you get started or to take into
consideration if you have
already started your journey.

3. Layout Your Goals
Know what you are doing before you do it
?
?
?
?
?
What do you want to
achieve from your Social are you doing it Are you lookingAre you looking to offer you want to build
Why
Do
for direct sales customer service relationships with
Media Marketing
your clients
Your answers to these questions will help you think about what type of
content to publish what activities to participate in.

4. Look at your available
Can you do it in house or should you
resources
outsource it?
Look at the available resources you have to
help you achieve these goals: Who is going to
be creating your content? Who is going to be
maintaining your social media accounts? Who
is going to be responding to questions and be
the face of your business? Do you have the
technical ability in-house to set up and
maintain your social media account? If not,
are you willing to learn yourself? Can you or
someone who works for you write good
content? Before executing a social media
marketing plan you need to have the right
people in place, if you need help with any of
these areas you can always hire a good
digital marketing agency such as

5. Know who and where your
audience is
These days there are many different social channels so you first task
is to know where your target audience spends time online
Twitter

 Facebook
18%
Google Plus 
55%
12%
15%
 Pinterest
Once you have found out where your audience is spending it’s time online and
exactly what type of content they want, take the time to give them more of it.
Don't give up. You need to continually offer your audience great content, in
order to generate a loyal following who trust.

6. Integrate your
Marketing
Feed your online and offline messages off each other
All of your social
media
marketing
should feed off each
other.
Crosspromote your efforts
both online and
offline, and make
sure your social
media
and
traditional marketing
efforts
work
together
seamlessly.




Always
include
details
of
your
social
media
accounts on any
printed
materials
you make and give
people an incentive
to start following.
That way even if
they don’t become a
client straight away
you
have
the
possibility
of
converting them in
the future.

7. Create a Schedule
Devote specific times and stick to them
Devote specific times during your work
day to your social media marketing.
Once you have created a schedule, it's
easier to stick to and make sure you
don't avoid your social media marketing
activities each day. If you feel that you
just don’t have the time in the day to do
this you can always hire a social media
marketing agency such as
who
will manage all your social media
accounts for you.

8. Mind your Step
Best Social Media Marketing Practices
Quality not Quantity
It’s easy to be caught up in the numbers
game but remember it’s always better to
have only a couple of hundred real
clients and potentials following you that
it is to have thousands of fake followers
who will never buy from you.
Give up control
To develop an emotional attachment to
you and your business you must let your
audience take control of the online
conversation and make it their own.
Don’t Always be Selling
And only spend about 20% of your
efforts promoting to your follows, spend
the rest of the time providing great
content they will find beneficial.
Keep Learning
You can never stop learning. To
succeed in social media marketing, you
need to be adaptable and accept that
change is good. Good Luck!

9. Contact Us
 Digiket Ltd.
 +44 7597 143558
 www.digiket.co.u
k
 info@digiket.co.uk
 @DigiketUK

10. Thanks
for
Watching