2. Who am I?
John Cashman –
President - Digital Firefly Marketing
Started in August 2011 - just under a year
old.
• Start up veteran that has worked at three
start ups, two of which had successful
exits.
• Ran digital marketing at two of them to
increase sales that lead to acquisition.
• Over ten years of experience in marketing
and five plus in SEO, PPC, and Social
What do we do?
Logo Design
Me on vacation!
Marketing Strategy
Website Design
Website Build
SEO, PPC, Email and Social Media
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13. Why you need to be in the top ten
• Google is the new yellow pages and if Google can’t find you
neither will anyone else
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14. The story of mint.com
• Started in 2005 and launched in 2007...and went with a
different marketing plan to get registrations (from original
pitch deck):
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15. What happened to mint.com?
• 7 million registered users
• Sold in 2009 to Intuit for $170 million
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