1. Social Media Marketing

2. Who are you people?
John Cashman
President - Digital Firefly Marketing
Founded August 2011
(we just had our first birthday!)
What do we do?
Logo Design
Marketing Strategy
Website Design
Website Build
Me on vacation!
SEO, PPC, Email and Social Media
Who do we work with?
Consumer Financial Protection Bureau
(who is using social media to fill jobs in
their agency)
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3. What is this?
©2012 DIGITAL FIREFLY MARKETING LLC

4. And this?
©2012 DIGITAL FIREFLY MARKETING LLC

5. And finally...
©2012 DIGITAL FIREFLY MARKETING LLC

6. We Live in a Changing World
• The Internet is big and getting bigger
• People are more connected
• People always carry computers (or Smart
Phones or iPads
©2012 DIGITAL FIREFLY MARKETING LLC

7. 75% of U.S. Residents are online
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8. One - third of U.S Consumer spend more
than 3 hours online every day
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9. Everyone has a smartphone
• 46% of U.S. Adults have a Smartphone (Internet enabled)
• 88% of the U.S. Adults has a mobile phone
• More than half are Smartphones
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10. Everyone is social - 2/3 of U.S. Internet
Users Use Social Media
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11. People spend 3x more time on social
media and blogs
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12. 93% of U.S. Internet Users are on
Facebook
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13. 1 out of every 8 minutes online is spent
on Facebook
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14. Why is social media
essential in disasters?
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15. Why is this so important?
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16. Social Media is WICKED Fast
Information travels very fast on social media.
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17. Social Media is WICKED Local
Localization of news can deliver news to municipalities and
allow agencies to collect information quickly
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18. Social Media is WICKED
Accessible
Every tweet is public as well as
some Facebook. You can listen
for any keyword or topic tag you
want.
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19. Social Media is WICKED Credible
Verification by Facebook and Twitter have helped ensure the
message is deemed credible
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20. How does this help?
• Allows for fast dissemination of news and emergency alerts
to devices people have on their person
• Allows for hyper local news and alerts to get people
information in their own area.
• Allows for people to send in information so agencies are
better informed and can react properly
• Allows for agencies to listen to the crowd and zero in on
problem areas quickly.
• Allows agencies to give information that is believable
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21. Problem areas....
• People expect Tweets and posts. Over posting and tweeting
is expected. Under posting and tweeting is not.
• People expect a response for tweets, FB messages, etc. You
must have someone manning the post during a disaster
• You must Listen and triage information to people who can
act.
• Only ONE account per agency, otherwise its too confusing
• Information will be believed on first glance but must
materialize. If the National Guard is coming...they better
show up.
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22. How do we get there for Sandy?
Part 2
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23. Social Media Tactics
Build an audience for the main account on Facebook and
Twitter to spread news easily and have them report back to you.
Use software to listen to social media
Train employees in social media to listen and engage
Set up triage procedures prior to the emergency
Get buy in from the top so you can react quickly
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24. Questions and Answers...
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