1. Evaluating the Effectiveness of Government Digital
Communications: Best Practices from Canadian, UK, and
US Government Communicators
Miguel Gomez

2. FEDERAL RESOURCES
NEW MEDIA
HIV BASICS
1
2
3
THREE DOMAINS

3. ?

4. RESPONSIVE DESIGN

5. TESTING & SERVICES LOCATOR
+175%
increase
in use in
2013

6. NEW MEDIA CHANNELS

7. OUR APPROACH

8. ANY PLACE. ANY WHERE. ANY TIME.
http://www.whitehouse.gov/sites/default/files/omb/egov/digital-government/digital-government.html

9. CRAWL, WALK, RUN FOR SOCIAL MEDIA

11. NOT -- NEW MEDIA OUTPUTS
1,275 New Media
Blogs
As of December 2013

12. WEEKLY EVALUATION
SNS Followers Gain from previous week
Twitter 256032 845 (+1203 -358)
Facebook 28192 125
YouTube Views 152350 151351
Foursquare 4861 6
Pinterest 929 12
Instagram 212 40
Date Tweet Blog RTs
Favo
rites
FB
Likes
FB
Shares
FB
Comments
Link
Clicks
Gov
Delivery
clicks
YT
vie
ws
04/24/14 Getting an #HIV test is music to our ears. Check out
our Locator to find a nearby test:
http://t.co/eNTLS0rivV #LatinMusicAwards
8 4 275
04/25/14 Fighting a silent epidemic: Viral #hepatitis in the
African American community. Learn more:
http://t.co/IrqvbGeBjF
Fighting a
Silent
Epidemic: Viral
Hepatitis in the
African
American
Community
5 2 21 6 0 6 149
04/25/14 In 2011 there were 67 #HIV-specific criminal laws.
@CDCgov & DOJ review the laws & their
public health implications: http://t.co/xp0DFtcLXO
A Re-
examination of
HIV-Specific
Criminal Laws
8 2 39 29 1 32 291
04/25/14 In case you missed it! What Dogulas Brooks is looking
forward to as the Director of the Office of Nat'l #AIDS
Policy: http://t.co/0BaSbNsYC1
7 1 8

13. “New media widens the
network of people we can
talk with, increases the
velocity of those
conventions, interjects
them with source
material, then archives
and makes it searchable.”
– Beth Kanter
(Instagram, April 2014)
NEW MEDIA TRAINING

14. • Insert slide 4 photo mobile
6
I’m
bored
I’m
local
I’m
social
I’m
microtasking
From Tapworthy by Josh Clark
Wednesday, May 25, 2011

15. Obligation to