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Social Business Forum - June 13th 2013
Guido Ghedin
WHAT IS GLOBAL MARKETING?
Social Business Forum
June 13th 2013
RANDOM WEBSITE
WE ARE A GLOBAL COMPANY.
WE SELL STUFF ONLINE.
BUY
Social Business Forum
June 13th 2013
SHARE!
Social Business Forum
June 13th 2013
WHERE ARE WE GOING?
Social Business Forum
June 13th 2013
SOURCE: L2 THINK TANK
RUSSIA
INDIA
CHINA
BRAZIL
GLOBAL LUXURY
(256 USD Billion)
MARKET IN 2008
Social Business Forum
June 13th 2013
SOURCE: L2 THINK TANK
BRAZIL
CHINA
RUSSIA
INDIA
GLOBAL LUXURY
(996 USD Billion)
MARKET IN 2025
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
A PROJECT BY:
A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
90 MILLION
INTERNET USERS
Social Business Forum
June 13th 2013
ON FACEBOOK
2nd BIGGEST COUNTRY
Social Business Forum
June 13th 2013
ON TWITTER
2nd BIGGEST COUNTRY
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
SOURCE: GLOBAL WEB INDEX
Twitter
Vkontakte
Facebook
Eyny
Google+
Linkedin
Sina Weibo
Tencent Weibo
Pinterest
Odnoklassniki
Mig 33
Qzone
0% 20% 30% 40% 50%10%
Social Business Forum
June 13th 2013
A QUICK GUIDE TO SOCIAL MEDIA IN RUSSIA
Social Business Forum
June 13th 2013
ODNOKLASSNIKI
Huge social network in the Runet.
SOCIAL VKONTAKTE
Main social network in the Runet.
YANDEX
Main Search Engine in the RunetSEARCH
WEB PORTAL
LIVEJOURNAL
Main blogging platform in the Runet.BLOG
MAIL.RU/MOI MIR
Huge Russian web platform.
SOCIAL/DATING
Social Business Forum
June 13th 2013
About 60%
of the Runet Search Market
About 25%
of the Runet Search Market
Social Business Forum
June 13th 2013
190M (50M active) 7 to 8 M 2 to 3M30M active
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
60 MILLION
INTERNET USERS
Social Business Forum
June 13th 2013
2,4% OF GLOBAL TWEETS
COME FROM JAKARTA
Social Business Forum
June 13th 2013
SOURCE: MEDIABISTRO
Internet users in Asia
Rest of the world
Social Business Forum
June 13th 2013
560 MILLION
PEOPLE UNDER 25
Social Business Forum
June 13th 2013
10 TO 15% OF THE
THE INTERNET
REACHED BY
POPULATION
Social Business Forum
June 13th 2013
3rd BIGGEST
IN THE WORLD
COUNTRY
INTERNET
Social Business Forum
June 13th 2013
BY 2015
BIGGEST COUNTRY
ON FACEBOOK
SOURCE: THE BUSINESS WEEK
Social Business Forum
June 13th 2013
Facebook users in Asia
Rest of the world
Social Business Forum
June 13th 2013
BILLION PEOPLE
OVER 1.3
Social Business Forum
June 13th 2013
ABOUT 600 MILLION
INTERNET USERS
Social Business Forum
June 13th 2013
IN ONE YEAR (2011-2012)
50M TO 200M 3G USERS
Social Business Forum
June 13th 2013
WHAT IS THE
BEST PART?
Social Business Forum
June 13th 2013
They are not on Facebook.
Social Business Forum
June 13th 2013
THE QUICKEST GUIDE (EVER) TO SOCIAL MEDIA IN CHINA
Social Business Forum
June 13th 2013
TENCENT
QQ app has 700M users.
MESSAGING
ECOMMERCE ALIBABA
With Taobao & Tmall.
BAIDU
92% of the market share.
SEARCH
Social Business Forum
June 13th 2013
& GAMING
WEIXIN/WECHAT
Social-messaging app. 350M users (50M out of China)
RENREN
A social network. Founded in 2005
KAIXIN001
Another social network
SINA WEIBO
400M users. A bit like Twitter, a bit like Facebook
YOUKU
Video sharing platform
DOUBAN
The main social review website
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
launched
bought 18% of
merged with
Social Business Forum
June 13th 2013
SINA WEIBO
Social Business Forum
June 13th 2013
SINA WEIBO
Social Business Forum
June 13th 2013
WEIXIN/WECHAT
Social Business Forum
June 13th 2013
Social Business Forum
June 13th 2013
WEIXIN/WECHAT
Social Business Forum
June 13th 2013
ARE YOU READY?
Guido Ghedin
@guido_ghedin
guido.ghedin@youngdigitals.com
www.digitalintheround.com
THANKS!

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Digital In The Round @ Social Business Forum 2013