7. MCFC Match Day Centre!
• Launched in 2009!
• Bigger than the
stadium!
• Longest dwell times
on site!
• Highest traffic of the
week!
8. More mainstream!
BBC Sport site attracted more visitors during
London 2012 Olympics than TV viewers!
Source: BBC (55m global unique visitors to site vs 52m UK TV viewers)!
9. More mobile!
34% of visits to BBC Sport site during
London 2012 Olympics were from mobile
and tablet devices!
Source: BBC
!
10. More multi-screen!
49% of the time we’re using a TV,
we’re on a smartphone simultaneously!
22% of multiscreen use is “complementary”
rather than parallel activity!
!
Source: Google
11.
12. The value of a mobile fan!
New
visitor!
Returning
visitor!
New
visitor!
Desktop version!
Returning
visitor!
Mobile version!