This document provides information about 10 talks that will be presented at India's First Ever Pharma Commercial Effectiveness conference in Mumbai on August 4th, 2012. The talks will cover topics such as preparing India to compete globally in pharma, linking commercial effectiveness to healthcare ecosystems, effective market access models, enhancing commercial effectiveness through marketing programs and communications, building the gap between marketing strategy and execution, understanding data and customer segmentation, the role of front line managers, key account management, commercial excellence KPIs as growth drivers, and changing the face of sales representatives.