From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.

1. 21 Tips for Digital
Marketing to Build
Your Business &
Personal Brand
Blogging, Instagram, Pinterest, & More

2. Tweet today's presentation using: #21tips

3. 365 Posts: 7 Lessons Learned
One Year. One Website.

4. Tip 1: Always Be Analyzing

5. The Lightbulb Problem
The blog post with
over 1,000 visitors...
...but no readers

6. While exploring Google analytics...

7. No Shares? No Comments?

8. “Light Bulb” Related Keyword Visits in GA

10. Tip 2: Be Thorough

12. Tip 3: Consider Conversion

15. Tip 4: Measure Results

17. Tip 5: Test. Then Test Some More.

18. Call To Action

20. Tip 6: Take Advantage of Available (and free) Tools

22. Google Analytics

23. Google Keyword Planner

24. Tip 7: SEO is an Ongoing Practice
Never stop optimizing!

27. Visual Storytelling 101

28. Tip 8: Define your voice & visuals
What does your brand sound like?
● “Tone” and personality
● Key message
What does your brand look like?
● Logos, colors, etc.
Optimize your profile for each social network

29. Visual Branding: Cottage & Bungalow

30. Tip 9: Images > Words
● Facebook posts w/ pics
generate more engagement
● 59% of top brands are on
Instagram
● Create a visual strategy
● Share photos that are
relevant to your brand
● Use images to tell your
stories

31. Images engage on Facebook
● Photo posts get 39% more
interaction
– 93% of the most
engaging posts on FB
– 53% more likes
– 104% more comments
– 84% more click-throughs

32. Tip 10: Think Themes
● Before & after
● How-to
● Inspiration boards
● Behind the scenes
● Holidays / Seasons
● Pop Culture

33. Tip 11: Repurpose Content
● Cascade content across
platforms
● Shoot once, use thrice
● Create photo collages
– Tools: PicStitch, Diptic,
Pixlr

34. Tip 12: Experiment with #Hashtags
● Join larger conversations
– Industry, geography,
products/services, trends
● Tools
– Facebook graph search
– Twitter search
– Tagboard (beta)

35. Tip 13: Take Advantage of Video
● Video marketing is a powerful way to communicate with
your audience.
– Share brand culture/values
– Showcase products/services
– Share DIY & how-to tips
– Highlight happy customers

36. Tip 14: Leverage Analytics
● Track engagement
– Demographics
– Popular content
– Best times to post
● Tools
– Facebook insights
– BlitzMetrics
– Statigram

37. Putting It All Into Action
Ready? Let's do this!

38. Over 2,000,000 photos have been
uploaded to Houzz!
Over 14,000,000 monthly users!

39. Tip 15: Change the conversation
● Change client's expectations and
communication
● Enhanced portfolio
● Listen and learn

40. Tip 16: Raise Your Ranking
● Complete your profile
● Reviews / suggestions are essential
● Interact with comments
● Stay Active
● Place a badge on your website

41. Tip 17: All About Organization!
Keywords are critical
● Geography
– How do people search your area?
● Style
● Project scope
– What type of business do you want to attract?

42. Under the hood: Houzz Optimization

43. Pinterest generates more referral traffic to
business websites than Youtube, Google+, and
LinkedIn COMBINED!

44. Tip 18: Create a Business Account

45. Under the hood: Pinterest Analytics

46. Tip 19: Showcase your style

47. 130 millions people (and growing!) enjoy this
photo sharing app on their mobile phones.

48. Tip 20: Share a Variety of Content OR Stick to
a Clear Theme

49. Tip 21: Tag People You Know

50. Bonus Tip! Be a Good Community Member
● Share valuable information
● Interact and help
● Give credit where credit is due!

51. Thank you!
A recording and copy of the presentation
will be emailed out shortly!
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