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DigitalSherpa’s 12 in 12 Webinar Series, presents:

DIY SEO Tactics for Small
Business Owners
!

#DIYSEO!
Today’s Agenda!
Do-it-yourself search engine optimization tactics
specifically designed for the small business owners presented in 12 information packed slides.
Justin Fishaw
Director, Content & Social
DigitalSherpa

David Christopher
Sr. Inbound Marketing Manager
OPUBCO

justin@digitalsherpa.com
@fishaaaw

dchristopher@opubco.com
@davidmchris

Q&A will immediately follow today’s presentation
• Post questions using Go-to-Webinar Chat Box
• Tweet your questions using #DIYSEO
1st - 20%
2nd - 10%
3rd - 7%

10th - 1%
How Does Search Engine
Optimization (SEO) Work?

!

Relevance
What your website says it is about
Authority
What other websites say your website is about
Local SEO
Convincing search engines you are local!
1: Relevance

!

Google Keyword Planner: http://bit.ly/16X4xFn
• 
• 
• 
• 

Page Title
URL
H1
H2

•  Image Alt
•  Body Copy
Diy Seo Tactics for Small Business Owners
2: Authority

!

1. 
2. 
3. 
4. 
5. 

Number of linking domains
Authority of linking page/domain
Relevance of linking page/domain
Where the link points to
Authority doesn’t flow through some links (advertising)

11. Is this a legitimate link?
Keyword Difficulty

!
Ways to Build Authority

!

Dangerous
➢ Press Releases Services
➢ Article Directories

Sustainable
➢ News Websites/Press Releases

➢ Link Schemes/Link Farms
➢ Link Exchanges
➢ Comment Spam
➢ Paid Links

➢ Posts on Industry Blogs
➢ Vendor/Supplier Relationships
➢ Professional Associations
➢ Business Directory Listings
➢ Job / Events Promotions
➢ Scholarships & Sponsorships!
Diy Seo Tactics for Small Business Owners
3: Local SEO Optimization

!
Local SEO Ranking Factors

!

1.  (Good) Reviews
2.  Real business address (not PO BOX or residential)
3.  Citations: name, address, phone number (NAP)
4.  Website with good relevance & authority
5.  Correct categories
6.  Centroid bias!
Spay Neuter Experts
Organic Search Traffic!

+2,016%
Questions?

!

David Christopher
Senior Inbound Marketing Manager
@davidmchris
dchristopher@opubco.com

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Diy Seo Tactics for Small Business Owners

  • 1. DigitalSherpa’s 12 in 12 Webinar Series, presents: DIY SEO Tactics for Small Business Owners ! #DIYSEO!
  • 2. Today’s Agenda! Do-it-yourself search engine optimization tactics specifically designed for the small business owners presented in 12 information packed slides. Justin Fishaw Director, Content & Social DigitalSherpa David Christopher Sr. Inbound Marketing Manager OPUBCO justin@digitalsherpa.com @fishaaaw dchristopher@opubco.com @davidmchris Q&A will immediately follow today’s presentation • Post questions using Go-to-Webinar Chat Box • Tweet your questions using #DIYSEO
  • 3. 1st - 20% 2nd - 10% 3rd - 7% 10th - 1%
  • 4. How Does Search Engine Optimization (SEO) Work? ! Relevance What your website says it is about Authority What other websites say your website is about Local SEO Convincing search engines you are local!
  • 5. 1: Relevance ! Google Keyword Planner: http://bit.ly/16X4xFn
  • 8. 2: Authority ! 1.  2.  3.  4.  5.  Number of linking domains Authority of linking page/domain Relevance of linking page/domain Where the link points to Authority doesn’t flow through some links (advertising) 11. Is this a legitimate link?
  • 10. Ways to Build Authority ! Dangerous ➢ Press Releases Services ➢ Article Directories Sustainable ➢ News Websites/Press Releases ➢ Link Schemes/Link Farms ➢ Link Exchanges ➢ Comment Spam ➢ Paid Links ➢ Posts on Industry Blogs ➢ Vendor/Supplier Relationships ➢ Professional Associations ➢ Business Directory Listings ➢ Job / Events Promotions ➢ Scholarships & Sponsorships!
  • 12. 3: Local SEO Optimization !
  • 13. Local SEO Ranking Factors ! 1.  (Good) Reviews 2.  Real business address (not PO BOX or residential) 3.  Citations: name, address, phone number (NAP) 4.  Website with good relevance & authority 5.  Correct categories 6.  Centroid bias!
  • 14. Spay Neuter Experts Organic Search Traffic! +2,016%
  • 15. Questions? ! David Christopher Senior Inbound Marketing Manager @davidmchris dchristopher@opubco.com