DigitalSherpa and OPUBCO present: DIY SEO Tactics for Small Business Owners. This presentation lays out the search engine optimization tactics needed to drive traffic from search!
1. DigitalSherpa’s 12 in 12 Webinar Series, presents:
DIY SEO Tactics for Small
Business Owners
!
#DIYSEO!
2. Today’s Agenda!
Do-it-yourself search engine optimization tactics
specifically designed for the small business owners presented in 12 information packed slides.
Justin Fishaw
Director, Content & Social
DigitalSherpa
David Christopher
Sr. Inbound Marketing Manager
OPUBCO
justin@digitalsherpa.com
@fishaaaw
dchristopher@opubco.com
@davidmchris
Q&A will immediately follow today’s presentation
• Post questions using Go-to-Webinar Chat Box
• Tweet your questions using #DIYSEO
4. How Does Search Engine
Optimization (SEO) Work?
!
Relevance
What your website says it is about
Authority
What other websites say your website is about
Local SEO
Convincing search engines you are local!
8. 2: Authority
!
1.
2.
3.
4.
5.
Number of linking domains
Authority of linking page/domain
Relevance of linking page/domain
Where the link points to
Authority doesn’t flow through some links (advertising)
11. Is this a legitimate link?
13. Local SEO Ranking Factors
!
1. (Good) Reviews
2. Real business address (not PO BOX or residential)
3. Citations: name, address, phone number (NAP)
4. Website with good relevance & authority
5. Correct categories
6. Centroid bias!