2. Today’s Presenter
Lauren Thomas
Lauren Thomas is the Campaign
Manager at DigitalSherpa. Lauren has
been an active Facebook user since
2004 and has worked for several
marketing firms including two social
media marketing startups and a
global interactive marketing agency.
Along the way, Lauren has worked
with a variety of clients, ranging
from local businesses to Fortune 500
companies. Connect with Lauren on
Twitter @HelloLT.
Twitter Hashtag: #FBfive
3. Agenda
• About Digital Sherpa
• Facebook Overview
• 5 steps to a great Facebook Page:
– Create
– Communicate
– Captivate
– Cultivate
– Motivate
• Next Steps
• Q+A
Tweet away! Share questions and comments with @HelloLT
and @DigitalSherpas using #FBfive
5. Who is Digital Sherpa?
• 70+ employees
• 1400+ clients
• Create 10,000+ blog posts per month
• Attract 4+ million visitors
• Generate 8+ million page views
Tweetable: The @DigitalSherpas team creates over 10k blog posts per month!
#FBfive
Twitter Hashtag: #FBfive
6. About Digital Sherpa
• Our mission is to run your internet marketing so
you can run your business
• Our solutions help clients attract and engage
prospects, create leads, and drive new Web
traffic.
• Services include:
– Content Marketing
– Custom Web Design
– Social Media Marketing
Twitter Hashtag: #FBfive
8. Benefits of Facebook Marketing
• 1 billion+ monthly active users
• Low-cost marketing channel
– Increase brand awareness
– Connect with customers and prospects
– Drive traffic to your website
– Offer deals and promotions
– Provide online customer support
Twitter Hashtag: #FBfive
10. Create a Compelling
Facebook Page
• Use attractive graphics + clear copy
• Focus on your audience
– Who are you trying to reach?
– What are their interests?
– WIIFM Factor
• Make it easy for people to find you
• Keep it fresh!
Twitter Hashtag: #FBfive
13. Optimize Your Facebook Page
• Action Items:
– Facebook Profile vs. Facebook Page
– Fill out your business information completely
– Include relevant SEO keywords and phrases
– Link back to your website in (some) updates
– Use great photos
– Add custom tabs
– Consider adding business “milestones”
– Leverage “highlight” and “pin” features
Twitter Hashtag: #FBfive
16. Communication is Key!
Photo by George Marks via AllPosters.com
Twitter Hashtag: #FBfive
17. Share Your Stuff
• Showcase your
products + services
• Highlight the
lifestyle
• Benefits > Features
• Go for the soft sell
Twitter Hashtag: #FBfive
18. Provide a Sneak Peek
• Leverage photos!
• Celebrate
accomplishments
• Share company news
• Share behind-the-
scenes updates
Pro Tip: Hosting an event? Encourage
team members and attendees to “Tag”
themselves in Facebook photos!
Twitter Hashtag: #FBfive
19. Communicate Consistently
• Action Items
– Aim for at least 3 updates per week
• Busy? Schedule updates in advance
• Writer’s Block? Develop content themes
– Leverage opportunities to “recycle”
content
– Identify (re)sources to “curate” content
Twitter Hashtag: #FBfive
22. Stay Saavy
• Share content that is
timely + relevant
– Holidays
– Pop culture
– Local news + events
– National news +
events
Twitter Hashtag: #FBfive
23. Ask Questions
• Encourage
comments and
conversation
– Questions
– Captions
– Fill in the ______
• Pro tip: K.I.S.S.
Twitter Hashtag: #FBfive
24. Ask for Action
• Provide a Clear CTA
(Call To Action)
• Encourage “clicks”
• Ask simple questions
• Ask for a LIKE or
SHARE to get fans
engaged
• Pro tip: use
sparingly!
Twitter Hashtag: #FBfive
25. Pro Tips
• Tag other pages
• Jazz up your updates
– Avoid “naked” links,
photos or videos
– Combine text +
multimedia
• Develop a consistent
“brand voice”
Fun Fact: Facebook posts that include a
picture generate about 120% more
engagement.
Twitter Hashtag: #FBfive
26. Captivate Your Fans
• Action Items
– Experiment with different types of content
• Text + Multimedia
• Questions / Polls
• Captions
• Fill in the _________
– Plan content around key holidays, pop
culture moments and major local/national
events
Twitter Hashtag: #FBfive
28. Nurture Your Audience
• Respond to your fans
– Acknowledge positive
feedback
– Address negative
feedback
Twitter Hashtag: #FBfive
29. Influence the “Influencers”
• Identify/engage
online influencers
who may be
interested in your
products/services
• Thought starters:
– Exclusive events
– Product giveaways
– Product reviews
– Sponsored blog posts Image by @amandalarson18 on Instragram
Twitter Hashtag: #FBfive
30. Action Items
• Check your page (at least) once a day
– Take 10 – 15 minutes
– Respond to questions and comments
• Identify 5 - 10 “influencers” who may
be interested in your product/service
– Start building relationships through e-mail
and/or Twitter
– Start small and grow your circle of
“friends”
Twitter Hashtag: #FBfive
36. Facebook Promotions
Guidelines
• DO Use a third-party app
• DO Keep it legal
• DO NOT Associate your promotion with Facebook
• Do NOT Use Facebook features or functionality
• Do NOT Notify winners through Facebook
Twitter Hashtag: #FBfive
37. Develop Your Campaign
• Realistic timeline
• Clear and concise copy
• Strong visual elements
• Enticing offer/prize/benefit
• Easy entry
• Platform agnostic
Twitter Hashtag: #FBfive
38. Spread the Word
• Promote your campaign across digital
channels
– Social networks (i.e.; Twitter, Pinterest, etc.)
– Website / Blog
– E-newsletter
• Integrate offline and online promotions
– Word of mouth
– Signage
Twitter Hashtag: #FBfive
39. Follow Up
• Integrate promotion data into your
marketing
– Lead capture
• E-mail nurturing
• Direct mail
• Other outbound marketing efforts
• Convert leads to sales
• Be consistent!
Twitter Hashtag: #FBfive
40. Key Takeaways
• Craft a campaign that abides by rules and
legal guidelines
• Align your offer with your audience
• Use a variety of tactics and platforms to
market your campaign
• Stay connected with your audience
Tweetable: Align your offer w/ your audience to create a compelling #socialmedia
campaign. #FBfive
Twitter Hashtag: #FBfive
41. Campaign Sherpa
• DigitalSherpa can work with you to:
– Develop, launch and manage your campaign
– Show real, measurable results
Twitter Hashtag: #FBfive
42. Motivate Your Audience
• Action Items:
– Create an exclusive offer for your
Facebook audience
• Thought starters: coupons, Facebook “Flash
Sales”, special events/treats, whitepapers
– Consider launching a social campaign
• Need help? Reach out to your DigitalSherpa
sales rep!
Twitter Hashtag: #FBfive
43. What’s Next
• Every webinar attendee will receive:
– A recording of the presentation
– A FREE whitepaper: 50 Facebook Tips & Ideas
• Sign up for a FREE content strategy
consultation with DigitalSherpa at
http://is.gd/freeconsult
Q+A
Tweet your questions using #FBfive
Twitter Hashtag: #FBfive