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Optimizing Your Presence
   on Today’s Social Web
   Waterton Residential and DigitalSherpa




          Presentation for Waterton Residential

                    January 31, 2013
                          and
                    February 1, 2013


Chuck Greenewald, Account Management Supervisor
Agenda

   Today We’ll Address the Following Topics:
I. How Content Marketing and CommunitySherpa work
II. Numbers!
III. Waterton’s CommunitySherpa blog search results
IV. The new myCommunitySherpa dashboard
V. Ways you can contribute at the property level
VI. Questions
What is CommunitySherpa?

I. Content Marketing
   Unique, hyper-local content that drives
   visitors through search engine results
II. Social Media Marketing
    Engaging content and media that
    encourages participation and social sharing
How Does CommunitySherpa Work?
How Does CommunitySherpa Work?
How Does CommunitySherpa Work?
What CommunitySherpa Provides

                                                  CommunitySherpa Pro

    # blog posts/month                                    6



    # blog posts/month auto-fed to                        6
    Facebook and Twitter



    # unique Facebook posts/month                         8
    auto-fed to Twitter


    Complete access to myCommunitySherpa
    Dashboard at No Additional Cost, including:
        Local Search-Listing Distribution
    
    
         Lead Conversion
         Reputation Management                         YES
        Social Listening
        Multiple Social Profile Management
        ROI Calculator
        Success Measurement Tools
Waterton’s CommunitySherpa
       Program After 1 ½ Years
Results through October 2012:
  – 1,266 leads generated
      • 1,078 call leads
      • 188 e-mail leads
  – Have added 3,780 Facebook fans and 2,300 Twitter
       followers
  – 94,900 total visits to the blogs
      • 90% are unique visitors
  – 167,380 pageviews
Sample Search Engine Results Pages

Because of the content we’re writing, the
properties are being recognized on search engines
for relevant search phrases.
Google search:
“luxury apartments in
river north chicago”
Ranking: - # 7 on page 1
(out of 1,100,000 results)
Sherpa presentation for waterton residential   1-31 and 2-1 2013
Google search:
“affordable apartments in
Tampa with a pool”
Ranking: - Tag page: #5 on
page 1 (out of 3,280,000
results)
Sherpa presentation for waterton residential   1-31 and 2-1 2013
Google search:
“buckhead luxury apartments
with fitness center”
Ranking: - #1 on page 1
(out of 87,500 results)
Sherpa presentation for waterton residential   1-31 and 2-1 2013
Google search:
“things to do in North
Lauderdale”
Ranking: - #’s 5-8 on page 1
(out of 3,220,000 results)
Sherpa presentation for waterton residential   1-31 and 2-1 2013
Google search:
“family friendly apartments in
Alexandria VA”
Ranking: - Tag page: #3 on page 1
(out of 147,000 results)
Sherpa presentation for waterton residential   1-31 and 2-1 2013
MY

 Dashboard-Based Social Media &
    Content Marketing System
Your Dashboard Opt-In Email
  What's included at no additonal cost to you with myCommunitySherpa? Many great things!

        Listings and placement -Gives you the opportunity to have your business listing sent to
         100+ online business directories (Note: This powerful service requires that you opt-in)
         Please make sure to follow the opt-in instructions or speak to your account manager if you
         would like to have DigitalSherpa distribute your business listings to more than 135 web
         sites to assist your local search efforts.
        Social listening - Who's talking about you on the web? What are they saying? Is it
         good/bad? How does your web presence stack up with your competitors? Want to measure
         the sentiment about you or your business online?
        Business intelligence - Curious as to what your competitors are doing online? Need
         focused industry or local content for social networking and blogging? Need to know when
         people mention you, your business, or your product lines on the web? Have favorite blogs
         or media or websites you want constant access to in one easy place? This is your solution.
        Social media management - Access and post content from one place, avoid multiple
         logins, write once and post to multiple identity and platforms
        Blogging and content creation - 72 posts per year created specifically for your blog site,
         submit content ideas and more
        Calls to action - Convert your growing web traffic to prospects and leads. Create calls to
         action, promotions, buttons, and forms to connect with interested visitors
        Lead Management - Monitor your call to action leads in real time. Know which offers and
         promotions created each prospect. Increase your lead to customer conversion rates.
        Get your results! From within myDigitalDashoard check your program's ROI, traffic, and
         visibility and see other measurements.

  Below are your credentials for myCommunitySherpa access:

  Link: http://dashboard.digitalsherpa.com/account.php?id=XXXX
  UN: erica.lee@watertonresidential.com
  PW: vIYlh (this is a temporary password and should be changed)

  Tips for getting started:

  1) Once you are logged into myCommunitySherpa, you will arrive at the main Dashboard screen.

  2) Click on the "Profiles" panel (top left box).

  3) Agree to the Terms/Conditions.

  4) Update your password and any other company information of your choosing.
What You’ll See When You Log In
Profile Management Tool Helps Get Your
       Listings On Up To 135 Local Search Sites
                 135 Sites                    Local Search Power




More sites that your business is listed the
more ways people can find you!
Reputation Management,
           Social, & Web Listening
• Critical step after listing distribution
• Monitor listing consistency
• Internet and social site mentions captured in one
  easy user interface
• Measurement and tracking tools to gauge
  sentiment, sources, share of voice, employees,
  and trends

          +
Where do you come into play?

Stay in touch and get involved!
I. Share content posting ideas and events
II. Let Sherpa know about any news or new venues
    in the surrounding community
III. Monitor your results
IV. Do your own Facebook posting
Your Sherpa Contacts

For Account Management Concerns/Escalations:
Chuck Greenewald, Account Management Supervisor
678.346.9200 x 2023
cgreenewald@digitalsherpa.com



Day-To-Day Account Management and Content:
Christian Lytch Coman, Account Manager
678.346.9200 x 2068
clytch@digitalsherpa.com
Your Sherpa Contacts

Day-To-Day Account Management and Content:
Carrie Winchester, Account Manager
678.346.9200 x 2024
cwinchester@digitalsherpa.com

Day-To-Day Account Management and Content:
Deirdre O’Neill, Account Manager
678.346.9200 x 2043
doneill@digitalsherpa.com

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Sherpa presentation for waterton residential 1-31 and 2-1 2013

  • 1. Optimizing Your Presence on Today’s Social Web Waterton Residential and DigitalSherpa Presentation for Waterton Residential January 31, 2013 and February 1, 2013 Chuck Greenewald, Account Management Supervisor
  • 2. Agenda Today We’ll Address the Following Topics: I. How Content Marketing and CommunitySherpa work II. Numbers! III. Waterton’s CommunitySherpa blog search results IV. The new myCommunitySherpa dashboard V. Ways you can contribute at the property level VI. Questions
  • 3. What is CommunitySherpa? I. Content Marketing Unique, hyper-local content that drives visitors through search engine results II. Social Media Marketing Engaging content and media that encourages participation and social sharing
  • 7. What CommunitySherpa Provides CommunitySherpa Pro # blog posts/month 6 # blog posts/month auto-fed to 6 Facebook and Twitter # unique Facebook posts/month 8 auto-fed to Twitter Complete access to myCommunitySherpa Dashboard at No Additional Cost, including:  Local Search-Listing Distribution   Lead Conversion Reputation Management YES  Social Listening  Multiple Social Profile Management  ROI Calculator  Success Measurement Tools
  • 8. Waterton’s CommunitySherpa Program After 1 ½ Years Results through October 2012: – 1,266 leads generated • 1,078 call leads • 188 e-mail leads – Have added 3,780 Facebook fans and 2,300 Twitter followers – 94,900 total visits to the blogs • 90% are unique visitors – 167,380 pageviews
  • 9. Sample Search Engine Results Pages Because of the content we’re writing, the properties are being recognized on search engines for relevant search phrases.
  • 10. Google search: “luxury apartments in river north chicago” Ranking: - # 7 on page 1 (out of 1,100,000 results)
  • 12. Google search: “affordable apartments in Tampa with a pool” Ranking: - Tag page: #5 on page 1 (out of 3,280,000 results)
  • 14. Google search: “buckhead luxury apartments with fitness center” Ranking: - #1 on page 1 (out of 87,500 results)
  • 16. Google search: “things to do in North Lauderdale” Ranking: - #’s 5-8 on page 1 (out of 3,220,000 results)
  • 18. Google search: “family friendly apartments in Alexandria VA” Ranking: - Tag page: #3 on page 1 (out of 147,000 results)
  • 20. MY Dashboard-Based Social Media & Content Marketing System
  • 21. Your Dashboard Opt-In Email What's included at no additonal cost to you with myCommunitySherpa? Many great things!  Listings and placement -Gives you the opportunity to have your business listing sent to 100+ online business directories (Note: This powerful service requires that you opt-in) Please make sure to follow the opt-in instructions or speak to your account manager if you would like to have DigitalSherpa distribute your business listings to more than 135 web sites to assist your local search efforts.  Social listening - Who's talking about you on the web? What are they saying? Is it good/bad? How does your web presence stack up with your competitors? Want to measure the sentiment about you or your business online?  Business intelligence - Curious as to what your competitors are doing online? Need focused industry or local content for social networking and blogging? Need to know when people mention you, your business, or your product lines on the web? Have favorite blogs or media or websites you want constant access to in one easy place? This is your solution.  Social media management - Access and post content from one place, avoid multiple logins, write once and post to multiple identity and platforms  Blogging and content creation - 72 posts per year created specifically for your blog site, submit content ideas and more  Calls to action - Convert your growing web traffic to prospects and leads. Create calls to action, promotions, buttons, and forms to connect with interested visitors  Lead Management - Monitor your call to action leads in real time. Know which offers and promotions created each prospect. Increase your lead to customer conversion rates.  Get your results! From within myDigitalDashoard check your program's ROI, traffic, and visibility and see other measurements. Below are your credentials for myCommunitySherpa access: Link: http://dashboard.digitalsherpa.com/account.php?id=XXXX UN: erica.lee@watertonresidential.com PW: vIYlh (this is a temporary password and should be changed) Tips for getting started: 1) Once you are logged into myCommunitySherpa, you will arrive at the main Dashboard screen. 2) Click on the "Profiles" panel (top left box). 3) Agree to the Terms/Conditions. 4) Update your password and any other company information of your choosing.
  • 22. What You’ll See When You Log In
  • 23. Profile Management Tool Helps Get Your Listings On Up To 135 Local Search Sites 135 Sites Local Search Power More sites that your business is listed the more ways people can find you!
  • 24. Reputation Management, Social, & Web Listening • Critical step after listing distribution • Monitor listing consistency • Internet and social site mentions captured in one easy user interface • Measurement and tracking tools to gauge sentiment, sources, share of voice, employees, and trends +
  • 25. Where do you come into play? Stay in touch and get involved! I. Share content posting ideas and events II. Let Sherpa know about any news or new venues in the surrounding community III. Monitor your results IV. Do your own Facebook posting
  • 26. Your Sherpa Contacts For Account Management Concerns/Escalations: Chuck Greenewald, Account Management Supervisor 678.346.9200 x 2023 cgreenewald@digitalsherpa.com Day-To-Day Account Management and Content: Christian Lytch Coman, Account Manager 678.346.9200 x 2068 clytch@digitalsherpa.com
  • 27. Your Sherpa Contacts Day-To-Day Account Management and Content: Carrie Winchester, Account Manager 678.346.9200 x 2024 cwinchester@digitalsherpa.com Day-To-Day Account Management and Content: Deirdre O’Neill, Account Manager 678.346.9200 x 2043 doneill@digitalsherpa.com