Sherpa presentation for waterton residential 1-31 and 2-1 2013
1. Optimizing Your Presence
on Today’s Social Web
Waterton Residential and DigitalSherpa
Presentation for Waterton Residential
January 31, 2013
and
February 1, 2013
Chuck Greenewald, Account Management Supervisor
2. Agenda
Today We’ll Address the Following Topics:
I. How Content Marketing and CommunitySherpa work
II. Numbers!
III. Waterton’s CommunitySherpa blog search results
IV. The new myCommunitySherpa dashboard
V. Ways you can contribute at the property level
VI. Questions
3. What is CommunitySherpa?
I. Content Marketing
Unique, hyper-local content that drives
visitors through search engine results
II. Social Media Marketing
Engaging content and media that
encourages participation and social sharing
7. What CommunitySherpa Provides
CommunitySherpa Pro
# blog posts/month 6
# blog posts/month auto-fed to 6
Facebook and Twitter
# unique Facebook posts/month 8
auto-fed to Twitter
Complete access to myCommunitySherpa
Dashboard at No Additional Cost, including:
Local Search-Listing Distribution
Lead Conversion
Reputation Management YES
Social Listening
Multiple Social Profile Management
ROI Calculator
Success Measurement Tools
8. Waterton’s CommunitySherpa
Program After 1 ½ Years
Results through October 2012:
– 1,266 leads generated
• 1,078 call leads
• 188 e-mail leads
– Have added 3,780 Facebook fans and 2,300 Twitter
followers
– 94,900 total visits to the blogs
• 90% are unique visitors
– 167,380 pageviews
9. Sample Search Engine Results Pages
Because of the content we’re writing, the
properties are being recognized on search engines
for relevant search phrases.
21. Your Dashboard Opt-In Email
What's included at no additonal cost to you with myCommunitySherpa? Many great things!
Listings and placement -Gives you the opportunity to have your business listing sent to
100+ online business directories (Note: This powerful service requires that you opt-in)
Please make sure to follow the opt-in instructions or speak to your account manager if you
would like to have DigitalSherpa distribute your business listings to more than 135 web
sites to assist your local search efforts.
Social listening - Who's talking about you on the web? What are they saying? Is it
good/bad? How does your web presence stack up with your competitors? Want to measure
the sentiment about you or your business online?
Business intelligence - Curious as to what your competitors are doing online? Need
focused industry or local content for social networking and blogging? Need to know when
people mention you, your business, or your product lines on the web? Have favorite blogs
or media or websites you want constant access to in one easy place? This is your solution.
Social media management - Access and post content from one place, avoid multiple
logins, write once and post to multiple identity and platforms
Blogging and content creation - 72 posts per year created specifically for your blog site,
submit content ideas and more
Calls to action - Convert your growing web traffic to prospects and leads. Create calls to
action, promotions, buttons, and forms to connect with interested visitors
Lead Management - Monitor your call to action leads in real time. Know which offers and
promotions created each prospect. Increase your lead to customer conversion rates.
Get your results! From within myDigitalDashoard check your program's ROI, traffic, and
visibility and see other measurements.
Below are your credentials for myCommunitySherpa access:
Link: http://dashboard.digitalsherpa.com/account.php?id=XXXX
UN: erica.lee@watertonresidential.com
PW: vIYlh (this is a temporary password and should be changed)
Tips for getting started:
1) Once you are logged into myCommunitySherpa, you will arrive at the main Dashboard screen.
2) Click on the "Profiles" panel (top left box).
3) Agree to the Terms/Conditions.
4) Update your password and any other company information of your choosing.
23. Profile Management Tool Helps Get Your
Listings On Up To 135 Local Search Sites
135 Sites Local Search Power
More sites that your business is listed the
more ways people can find you!
24. Reputation Management,
Social, & Web Listening
• Critical step after listing distribution
• Monitor listing consistency
• Internet and social site mentions captured in one
easy user interface
• Measurement and tracking tools to gauge
sentiment, sources, share of voice, employees,
and trends
+
25. Where do you come into play?
Stay in touch and get involved!
I. Share content posting ideas and events
II. Let Sherpa know about any news or new venues
in the surrounding community
III. Monitor your results
IV. Do your own Facebook posting
26. Your Sherpa Contacts
For Account Management Concerns/Escalations:
Chuck Greenewald, Account Management Supervisor
678.346.9200 x 2023
cgreenewald@digitalsherpa.com
Day-To-Day Account Management and Content:
Christian Lytch Coman, Account Manager
678.346.9200 x 2068
clytch@digitalsherpa.com
27. Your Sherpa Contacts
Day-To-Day Account Management and Content:
Carrie Winchester, Account Manager
678.346.9200 x 2024
cwinchester@digitalsherpa.com
Day-To-Day Account Management and Content:
Deirdre O’Neill, Account Manager
678.346.9200 x 2043
doneill@digitalsherpa.com