Slide tài liệu của diễn giả LÊ QUANG VŨ - Giám Đốc Điều Hành BLUE C, trong buổi hội thảo mở màn CONTENT MARKETING - When click meets brick của chuỗi sự kiện DIGITAL STORY 2014 Download bản đầy đủ tại đây: http://digitalstory.admicro.vn/vn/guest_speakers

1. BLUE C
STORY WORLD
June, 2014

2. “The universe is made
of stories, not of
atoms.”
― Muriel Rukeyser

3. STORY IS KING
IN THIS REALM OF INFINITE POSSIBILITY…
… STORY IS KING!

4. BUT STORIES ALONE
ARE NOT
ENOUGH

5. WE MUST EMBARK ON A SHARED PATH
TO BUILD BRAND STORY WORDS

6. THE HEART OF BRANDED CONTENT
LIES ON STORIES.
WHY?

7. HERE ARE 7 REASONS
1. PRODUCE EXPERIENCE
2. REVEAL WHAT MAKE YOUR MESSAGE UNIQUE
3. ARE THE EMOTIONAL GLUE THAT CONNECTS YOU TO YOUR CUSTOMERS
4. SHAPE INFORMATION INTO MEANING
5. CAN MOTIVATE AN AUDIENCE TOWARDS YOUR GOAL
6. ARE MORE LIKELY TO BE SHARED
7. ARE LESS LIKELY TO BE RESISTED
S
T
O
R
I
E
S

8. BUT STORIES ALONE ARE NOT ENOUGH.
WE NEED
STORY WORDS.

9. WHERE PURPOSEFUL STORIES ARE CREATED FOR
DIFFERENT FORMATS
AND PLATFORMS
TO DRIVE HUMAN BEHAVIOUR,
HABITS
AND CONSUMPTIONS.
STORY WORLD IS AN ECOSYSTEM

10. THAT INVOLVE MANY PLAYERS SUCH AS SOCIAL MEDIA NETWORKS, CONTENT
PROVIDERS, TALENT AGENCIES, TECHNOLOGY COMPANIES, DIGITAL STUDIOS,
MEDIA COMPANIES, TV NETWORKS…
STORY WORLD IS AN ECOSYSTEM

11. STORY WORLDADDS A DIMENSION OF DEPTH AND CONSISTENCY
TO ALL THE STORIES WITHIN THEM.

12. WHAT BENEFIT STORY WORLDS MAKE?

13. A SEISMIC SHIFT
 DISPOSABLE
 PASSIVE
 APPOINTMENT
 RENTED
 ISOLATED
 STATIC
 PUSH
 INDIVIDUAL
 STORYLINE
 DISTRIBUTABLE
 PARTICIPATORY
 ALWAYS ON
 OWNED
 IN CONTEXT
 DYNAMIC
 PULL
 IRRELEVANT
 STORYWORLD

14. STORIES ARE CONSTANT, BUT TELLING IS VARIABLE.
HERE IS 8 BASIC SLOTS OF STORY TELLING:
1. OVERCOMING THE MONSTER
2. RAG TO RICHES
3. THE QUEST
4. VOYAGE AND RETURN
5. COMEDY
6. TRAGEDY
7. REBIRTH
8. SUPERSTITION

15. STORIES ARE TIMELESS.
WHAT HAS CHANGED IS THE NATURE,
BY WHICH THE STORIES ARE SHARED
AND CONSTRUCTED.

16. BRANDS THAT CREATE THE BEST STORY WORLDS WIN!

17. Thế giới ngập trong màu đỏ
Ta làm một đại dương xanh
Đi kể các câu chuyện nhỏ
Về cách cuộc đời xưng danh

18. THANK YOU!