8. Mike Parker - Managing Social Media

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Hannah Bryan

Block 2: 'Dee it yersel' (User Generated Content)

Technologie Actualités & Politique

USER GENERATED CONTENT
WHY IS IT IMPORTANT?

WHERE HOW WHEN

15,000,000 travelers from 190 Mash Ups - including:Crime
Traffic and transport reports from
countries planned trips here this DataDestinations
twitter
week User Submitted
(Commuter Feed)
(Trip advisor - yesterday) (Stumble Safely)

72% of UK young professionals
Speed Camera Data
say that consumer reviews have Car Sharing
User Reported Mobile App
influenced their travel choice (MyLifts.com)
(Trapster)
(EyeforTravel - Research)

MANAGE - PARTICIPATE - CONNECT

complaints compliments

needs competitors

crowd influencer

crisis audit

thread ROI

Image references

• Facebook.com
• Office.co.uk
• shin.onitsukatiger.co.uk

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8. Mike Parker - Managing Social Media

1. USER GENERATED CONTENT WHY IS IT IMPORTANT?

3. INFLUENCES

4. WHERE HOW WHEN 15,000,000 travelers from 190 Mash Ups - including:Crime Traffic and transport reports from countries planned trips here this DataDestinations twitter week User Submitted (Commuter Feed) (Trip advisor - yesterday) (Stumble Safely) 72% of UK young professionals Speed Camera Data say that consumer reviews have Car Sharing User Reported Mobile App influenced their travel choice (MyLifts.com) (Trapster) (EyeforTravel - Research)

5. WHO

6. MANAGE - PARTICIPATE - CONNECT complaints compliments needs competitors crowd influencer crisis audit thread ROI

8. Image references • Facebook.com • Office.co.uk • shin.onitsukatiger.co.uk