Our next infographic looks at continued growth of mobile penetration in the UK, the latest mobile stats from the network, and introduces new tools and opportunities for m-commerce through Affiliate Window.

1. An m-commerce infographic, brought to you by
MAKING
SENSE OF MOBILE
of p
e
58
%
artphon
sm
By 2014, there will be
more phones than people...
r
hou
2
1
y
e
62%
hones
eve
ir p
r
he
le own a
op
UK Smartphone
Penetration
ple chec
peo
k
t
of
2013 will see tablet
sales overtake laptop
X
£
Only 1 in 3 advertisers
have a mobile site
££££
££
X
£££
£
£
3
Top Five Reasons People Don’t Buy on Mobile
Sec
urit
y
Scr
ee
?
Not
Eno
u gh
Det
ails
nS
ize
Tak
e
a
s To
o Lo
ng
vs.
H ar
d to
Com
p ar
e
b
When people do buy on their mobile, 37% are located at home
M-Commerce isn’t based just around sales, customers are also using mobiles to
65%
continue on a tablet or desktop
m p aring
p p
ices
pr
ns
£££
X
GHWIFBSG
10% off!
65% of searches on a mobile phone,
p
co
promotional codes
information
ct
lo
ind catio
?
produ
f
£££
What can Awin do?
4
App Downloads
800k
apps
700k
apps
On average, people use nine apps
actively on a monthly basis
Facebook downloads: CTR’s up to
2% and CR up to 30%
Offered this in cooperation with MobPro
Drive Footfall to your Store
Mobile display campaigns can be powered by geotargeting. Capture your
target audience when they are browsing the internet near your stores
Great Deals at ‘Shop’
Find Nearest Store
Tabvertising
Great uses for advertising on
tablets include enhancing
second screen effect
during TV adverts
65%
Higher
CTR
to make them more effective.
Mobile Lead Generation
In need of a mobile optimised site? We can create a mobile
SALES
landing page for you that is fat-finger friendly and
FIND US
matches the needs of your customer on a mobile device
CONTACT
The Numbers
August 2013 showed exceptional performance through mobile devices
1 in 5
23%
clicks were
through a
mobile device
13%
were handset
only traffic
of sales were
completed through
a mobile device
9%
were handset
only sales
1
4%
3
2
Mobile ramps 201
up the 20
1
sales
13%
20
1
20%
Remember, if you have a mobile optimised site,
it is essential affiliate tracking is added.
If you would like to discuss your mobile strategy, or would like to receive
our regular mobile updates please contact strategy@affiliatewindow.com
1. http://www.bbc.co.uk/news/technology-22464368
2. http://www.extremetech.com/computing/145094-tablets-to-overtake-laptops-in-worldwide-sales-in-2013
3.http://www.thinkwithgoogle.com/mobileplanet/en-gb/graph/?country=uk&category=DETAILS&topic=Q00&
stat=Q00_1&wave=2013&age=all&gender=all&chart_type=&active=sta
4. http://www.pureoxygenmobile.com/how-many-apps-in-each-app-store/