Google pigeon update adds a spark to the local search algorithm

1. Google Pigeon Update Adds a Spark to the Local Search Algorithm
Google has launched a new algorithm to refine the local search results, giving them a
more user friendly and pertinent results. These local searches are connected with the
conventional web search ranking signals. All the changes made under this new launch,
which is popularly termed as Pigeon update will be visible on the Google maps search
results and on the web search results by Google.
Although the basic changes done in this process are not shown by Google, but the
impact is surely wide and visible on the search results rankings. This change can also
be seen by the local businesses as well with fluctuation in the website referrals,
business and leads.
According to Google, this latest local search algorithm is tied to their web search
capabilities quite deeper. With the search features such as Knowledge graph, Spelling
corrections, synonyms and other ranking signals are combined to make Pigeon update
more reliable and exquisite. This new algorithm will refine the location and distance
ranking parameters as well.

2. As usual, the new algorithm will be rolling out for US English results. It will be a helping
hand for the users seeking local results with a better result. Google has not mentioned
about other countries where the update will come or not or if it will come in other
languages or not. They have also not enlightened about the effect on the queries that
will be affected with this update or what kind of web spam algorithms will be used along
with it.
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