Here are 10 Commandments of Digital, Mobile, Social Media and overall online marketing for both B2B and B2C segments. After all, we sell to people and all marketing it B2P. Special thanks for inspiration from Brian Solis, Jeremiah Owyang, Scott Stratten, and Charlene Li and hat tip to creators of Lego and Star Wars for helping make learning these valuable lessons fun. (and thanks to Gabe Zichermann for teaching me the importance of fun!)

1. THE TEN
COMMANDMENTS
of
DIGITAL
MARKETING
By: Stephenie Rodriguez, CEO
@Digitalgodess

2. 1. THOU SHALL KNOW THY
AUDIENCE

3. 2. THOU SHALL SET SOCIAL
BUSINESS GOALS.
PHOTO COURTESY OF ROLLS ROYCE (AND YES, THEY DID BUILD A WORKING ENGINE ENTIRELY OUT OF LEGO – WHAT A GOAL!

4. 3. THOU SHALL SET SOCIAL
BRAND GUIDELINES.
PHOTO BY WAMI DELTORN (FLICKR)

5. PHOTO FROM WALLPAPERSWA.COM
4. THOU SHALL TELL, NOT SELL.

6. PHOTO CREDIT TO WWW.TARINGA.NET
5. THOU SHALL KEEP CALM
AND CARRY ON.

7. 6. THOU SHALT NOT BORE THY
AUDIENCE!
PHOTO BY @BENTIKO

8. PHOTO BY Kristina Alexanderson
7. THOU SHALL PRACTICE
RECIPROCITY.

9. 8. THOU SHALL BE .

10. 9. THOU
SHALL
DELIVER
ROI!
PHOTO FROM FOTOQ.NET

11. SPAMWANKER
10. THOU SHALL NEVER SPAM!

12. OK, SERIOUSLY…
Here are my Ten Tips for Social Marketing
Success…

13. Ten Tips To Awesome:
 First, know who you are talking to. Create online end user personas
and make sure that each blog, photo, article or video is designed for
that persona in mind.
 Decide what aspects of your business goals you are trying to
achieve through your online activities. Work out where in the buyer
journey your customer is before creating content and then solve
their problem. Having a clear goal will allow you always act in a
purposeful manner and determine when you are successful in
meeting that specific buyer need by their action taken as a result of
interacting with your content online. Build the metrics into the CTA
(Call to Action).

14. Ten Tips to Awesome (3&4)
 Create a brand persona that is accepted across the
organization. Set the Tone, Look, Feel, and Personality. Give it
a face and a character so that everyone understands it. Ensure
that every social article or post gives consumers the same
brand experience in social that they would in your office. (And
yes, we really are Lego Geeks and love Star Wars!)
 Facts tell. Stories SELL! Ensure that your content will be
meaningful to the target persona and don’t stop until it is
REMARKABLE.

15. Ten Tips to Awesome (5&6)
 The very nature of online conversations is that they are open and
bad hair days happen. The best way to not have a crisis is to have
an escalation plan. Keep calm, take the high ground, move swiftly,
own a mistake, and take it offline. REMEMBER: Your loyal
customers are also those likely to defend you and you’ll be
celebrated for the way you handle a negative situation more than
you will be if you try to hide it.
 Know that if you aren’t engaging or relevant, your fans will go
elsewhere. Write and publish with their interests and needs at heart
and they will remain engaged and enchanted.

16. Ten Tips to Awesome (7&8)
 The best way to gain an audience is to reach out to others first. RT,
Like, Comment and Share others posts with sincerity. Ask them to
guest blog or be interviewed. Be helpful with answering questions
about your area of expertise.
 Be NICE. Be Responsive. Use the Golden Rule. Put others before
your own agendas.

17. Ten Tips to Awesome (9&10)
 Ensure that for every activity there is a means to measureable
impact that delivers on social business goals - be it sign ups to
a webinar, attending a briefing, requesting a quote, obtaining a
fact sheet, etc. Your Boss will ask you for it one day, trust me.
 Remember that social platforms are permission based. Just
because someone follows you or opts in does not give you the
right to bomb their inbox, Skype, or Facebook walls. Do not go
to the Dark Side. Spend the effort fostering trust, building
loyalty and advocacy.

18. Stephenie Rodriguez is the CEO ofMighty Media Group She is a leading digital futurist
and an award-winning social media strategist, speaker, and mother, Lego lover, Star
Wars fan and prolific life streamer.
Stephenie works with enterprise organizations to identify the roles and opportunity that
digital, mobile and socialand the cloudhave on the present and future for industries
including travel retail, food and beverage, financial services, hospitality and beauty.
Stephenie also works with executive management, public relations and communications
leadership to develop and deploy new strategies and align teams around initiatives that
enable business success in the convergent economy.
Tweet questions and feedback to her @DigitalGodess on Twitter
Or send her a message on LinkedIn http://au.linkedin.com/in/digitalgodess
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