This year's theme for the Cannes Review is "People Inside": - 100% People Inside through technology - 100% People Inside through product - 100% People Inside through people

1. CANNESR E V I E W
2 0 1 4

2. THE BIG DIGITAL PLAYERS

3. THE BRAND LIVE STATION

4. Hello
L A U R E N T N U Y E N
Executive Creative Director
France & Europe West
D I G I TA S L B i
I S O B A R
B E T C D I G I TA L
L E O B U R N E T T
T B W A
…
J E A N - P H I L I P P E M A R T Z E L
Deputy Managing Director
Head of Strategic Planning
D I G I TA S L B i
W & C I E
M c C A N N
B E T C
D D B
…

5. 1 8 C AT E G O R I E S
7 6 0 0 0 E N T R I E S
1 5 8 9 W I N N E R S
EDITION 2014

6. 1. THE BIG WINNERS
2. THE BIG THEME
AGENDA

7. THE BIG WINNERS
T h e S c a r e c r o w
C h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live test
Volvo trucks – SE
2 GP – 17 Lions
S w e e t i e
L e m z - N L
1 G P – 1 7 L i o n s
Ayrton Senna
Honda - JP
1 GP – 16 Lions
Sorry I spent on myself
Harvey Nichols – UK
3 GP – 12 Lions
24h of HAPPY
Pharrell Williams - FR
1 GP – 16 Lions

8. THE BIG WINNERS
T h e S c a r e c r o w
C h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live test
Volvo trucks – SE
2 GP – 17 Lions
S w e e t i e
L e m z - N L
1 G P – 1 7 L i o n s
Ayrton Senna
Honda - JP
1 GP – 16 Lions
Sorry I spent on myself
Harvey Nichols – UK
3 GP – 12 Lions
24h of HAPPY
Pharrell Williams - FR
1 GP – 16 Lions

9. THE BIG WINNERS
T h e S c a r e c r o w
C h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live test
Volvo trucks – SE
2 GP – 17 Lions
S w e e t i e
L e m z - N L
1 G P – 1 7 L i o n s
Ayrton Senna 1989
Honda - JP
1 GP – 16 Lions
Sorry I spent on myself
Harvey Nichols – UK
3 GP – 12 Lions
24h of HAPPY
Pharrell Williams - FR
1 GP – 16 Lions

10. THE BIG WINNERS
T h e S c a r e c r o w
C h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live test
Volvo trucks – SE
2 GP – 17 Lions
S w e e t i e
L e m z - N L
1 G P – 1 7 L i o n s
Ayrton Senna 1989
Honda - JP
1 GP – 16 Lions
Sorry I spent on myself
Harvey Nichols – UK
3 GP – 12 Lions
24h of HAPPY
Pharrell Williams - FR
1 GP – 16 Lions

12. 100%
PEOPLE
INSIDE
TECHNOLOGY
PRODUCT
PEOPLE

14. THE SOCIAL SWIPE
M I S E R E O R - G E R M A N Y
x2
x2
x3
How to dramatize the immediate
impact of donating.

15. REMOTE CONTROL TOURIST
T O U R I S T V I C T O R I A M E L B O U R N E - U S
x4
A way to let people from anywhere in world
explore the hidden secrets of Melbourne before they visit in person.
To literally let them ‘go before they go’.

16. PAY PER LAUGH
T E AT R E N U - S PA I N
x1
x1
x6
If the show produces no laugh, you don’t pay anything.
However, if you laugh, you have to pay for each smile.

17. Every ANZAC Day australians take a minute of silence
to remember fallen veterans.
This time people could pay to listen to a minute of silence.
MINUTE OF SILENCE
A N Z A C A P P E A L - A U S T R A L I A
x1
x1

18. PINGUIN NAVI
S U N S H I N E A Q U A R I U M - J A PA N
x4
x1
x2
The easiest way to visit the Sunshine Aquarium,
it’s to follow the penguins.

20. SORRY I SPENT ON MYSELF
H A RV E Y N I C H O L S - U K
x4
x1
x2
Christmas is all about giving, sharing and caring.
But not at Harvey Nichols. It’s all about me, me, me.

21. D.ROSE JUMP STORE
A D I D A S - U K
x2
x2
An challenging experience in London neighbourhood.
Jump and catch free basket-ball shoes placed at 10ft high.

22. LAST SQUARES
M I L K A - F R A N C E
Bring Milka’s message « Dare to be tender » to life.
Send to someone you care the last square… or keep it for you.
x1
x3
x1

24. SPEAKING EXCHANGE
C N A E N G L I S H C O U R S E - B R A Z I L
An idea that connects those who want to practice English
with those who just want someone to talk to.
x3
x3
x4

25. THE FIRST KISS
W R E N - U S
More than 85 millions people
watch strangers kiss together for the first time.
x1
x1

26. 24H HOURS OF HAPPY
P H A R R E L L W I L L I A M S - F R A N C E
x5
x1
Everybody is untitled to happiness;
let's give them the little push they need to express themselves.

27. La pensée digitale influence
de plus en plus la pensée publicitaire.
TAKE AWAY

28. Les campagnes, on ou off-line,
devront de plus en plus intégrer le rôle
d’acteur de l’audience.
TAKE AWAY

29. La réussite d’une campagne
passera par sa capacité à générer
de la participation et donc
de l’appropriation.
TAKE AWAY

30. TAKE AWAY
Il ne s’agit plus uniquement
d’interagir avec la campagne
mais d’en faire partie.

31. PEOPLE
100%
INSIDE