US Market Transitions In Consumer Video

Connected Life Market Watch:
Transitions in U.S. Consumer Video
Entertainment

Cisco Internet Business Solutions Group
July 2010

Kate Griffin

Kate Griffin
Cisco IBSG © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Internet Business Solutions Group

Connected Life Market Watch Program
Transitions in Consumer Video

Scope Approach
•  United States Market Watch Program
•  Cisco IBSG’s recurring primary research
•  United Kingdom program
•  Brazil •  Monitors changing consumer behavior to
identify key market transitions
•  China
Methodology
•  Germany
•  Broadband consumers
•  20-minute online survey
•  5,500 total respondents
•  December 2009 – January 2010
Segmentation
  Used proprietary scoring methodologies to
identify consumer “technology” segments

Source: Cisco IBSG Connected Life Market Watch, 2010
Cisco IBSG © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Internet Business Solutions Group 2

Transitions in U.S. Consumer Video
Entertainment
Video Entertainment Today
•  Traditional cable/satellite TV market is saturated
•  Consumers have invested significantly in home entertainment equipment
•  Traditional premium content still drives the market
•  The Internet has become a key source for entertainment
Key Transitions: Consumers Are Taking Control
•  Consumer TV viewing behavior is changing (e.g., time shifting, device shifting)
•  Consumers are exploring Internet video as a new source of video entertainment
Impact of Transition
•  Consumers are interested in alternative services
•  New usage patterns can impact traditional TV revenue streams
•  Interest differs by customer segment
Going Forward
•  Key trends to watch
•  Service provider opportunities


Video Entertainment Today
Situation

4

Mature, Mostly Saturated Pay-TV Market
U.S. Pay-TV Households Monthly Pay-TV ARPU U.S. Pay-TV Market Share
as Percentage of Total US $

2000
Satellite
Cable 17%
83%

IPTV
6%

2009 Satellite
63%

Cable
63%

At 90% of households, With average monthly spending of Competition is increasing from
U.S. pay-TV market is saturated. $62, consumer market for advanced new players (IPTV, Apple TV, Hulu).
pay-TV services may be tapped out.

Source: Screen Digest, 2010

Traditional Content Still Drives Industry
Most Important Attribute to Video Experience Interest in Viewing
Ranked #1 by Consumers, for All Viewing Devices Internet Video on TV
% of Respondents Ranking Factor #1

by Type of Content

Content

Content is most important part of the Even with Internet-sourced
experience, even as consumers explore video, consumers are most
new devices and video sources. interested in traditional,
professional content.

Source: Cisco IBSG Connected Life Market Watch, 2010 Base: U.S. Broadband Consumers

Consumers Are Investing Heavily in
Home Video Experience
Average Broadband Household: U.S. Broadband Consumers
Subscribe to cable/satellite/telco TV 89%
•  Has 2.6 TVs, including 1 HDTV
Subscribe to premium movies 34%
•  Spends more than $60 per month
Subscribe to Netflix 30%
for pay-TV service
Have HDTV 58%
•  Spends another $20 on other Have DVR 42%
forms of video watched at home
Have gaming console with DVD
37%
functionality


Consumers Spend More Time on
Internet than Watching TV

  Consumers spend Internet and TV Viewing by Age
more time in front
of the computer Age
screen than the TV
screen

  Entertainment-
focused Internet
time does not
exceed TV time,
but it is significant,
especially among
those under 30 Hours per week

Internet Video Time Spent Other Internet Time Spent

Other Internet
Time Spent Watching TV
Entertainment Time Spent

Cisco IBSG © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Internet Business Solutions Group

#1 Reason Consumers Use the Internet
Is Entertainment
Consumer Internet:   More time is spent on Internet
Time Spent by Category entertainment than on other
Internet categories among all
age groups
Other
10%   Broadband consumers spend
Work or
Shopping School more than 25 hours per week
8% 18%
on the Internet—more than 7
of them on entertainment
News and
Information Communicate   Internet as an entertainment
15% 21%
vehicle is not limited to early
Entertainment
technology adopters
29%
Late market adopters spend
more of their Internet time on
entertainment than earlier
technology adopters do


Key Transitions
Consumers Are Taking
Control of Video Experience

10

Consumers Are Taking Control of
Video Entertainment Experience
2006 Time Magazine   DVRs taught users they
Person of the Year could take control of video
experience
  This increased user control is
driving four interrelated trends:
1.  Time shifting
Consumers 2.  Device shifting
got the 3.  Increased video sourcing
message options (e.g., Internet)
4.  Increased spending control
  Together, these are part of
larger, viewer-controlled
viewing trend

Source: Time Magazine, 2006; Cisco IBSG Connected Life Market Watch, 2010

Traditional TV Experience Is Changing
Consumers Are No Longer Making Appointments
with Their TVs Real-Time vs.. Controlled Viewing
(Percentage of Time Spent)
  Consumers are
changing their usage
patterns Average DVR Owners
  They are no longer
making appointments Viewer-
with their TV Controlled
Viewing
Viewer-
Controlled
Viewing
  They want to watch 38%
58% Real-Time
their video Real-Time
Viewing
Viewing
42%
entertainment at the 62%

time they choose

Base: U.S. Broadband Base: U.S. Broadband
Consumers Consumers with DVRs
Source: Cisco IBSG Connected
Life Market Watch, 2010

The TV-Content “Walled Garden”
Is Cracking
Consumers Are Supplementing TV with Other Video
Weekly Time Spent on Weekly Time Spent on Video
Video Entertainment Entertainment by Age

Portable devices
Computer-based
DVDs
VoD

Hours per Week
Hours per Week

DVR

Real-time TV

Age


Consumers Are Aware of Their Many
Choices in Video Entertainment

In an average month:
  33% of broadband consumers watch
TV programs on the Internet
  Broadband consumers watch more
than 4 hours of video on the Internet
  11% connect their computer to the
TV
  Another 11% watch video on their
mobile phone
  23% of broadband consumers use
their gaming consoles to watch DVDs
  9% rent a movie online from their
gaming console

Consumers Are Exploring Alternative
Video Entertainment
Percentage of Broadband Users that Use Alternative Video Sources
United Kingdom Germany

68% 70%
United States 61%
45%
38%
26%
75%

52%
40% China Brazil

99%
90% 88% 95%
83%
67%

Source: Cisco IBSG Connected In a given month, more U.S. broadband consumers watch TV programs on
Life Market Watch, 2010 the Internet than watch on-demand videos on TV (33% vs.. 23%)

Today, TV Is Consumers’ Preferred
Device for Video Entertainment
Device Used To Watch
Video Entertainment Consumers Like Their
as a Portion of Total Spend
Video Entertainment on TV
Computer Portable
5.5% Devices 1.5%

  58% of U.S. broadband
consumers have a high-
definition television at home
  The #1 reason consumers
don’t watch more Internet
video today is because they’d
Television
93% rather watch video
entertainment on a TV screen
than on a computer screen

Base: U.S. Broadband Consumers
But that is changing…

Young Consumers Watch Less TV
Young Viewers Watch Nearly Twice as Much Non-TV Video as
Average Broadband User
Device Used To Watch
Video Entertainment   Average U.S. broadband
as Portion of Total Spending
Portable Devices 4%
consumer spends 1.3 hours
per week watching video on a
computer
Computer
14%   Average 18- to 24-year-old
broadband consumer spends
nearly twice that time, watching
2.5 hours of video on a
Television computer per week
82%
  On average, U.S. broadband
consumers watch 21 minutes
of video per week on portable
Base: U.S. Broadband Consumers devices, while 18- to 24-year-
Between 18–24 Years
olds watch 38 minutes
Source: Cisco IBSG Connected Life Market Watch 2010

Consumers Often Choose Alternative
Devices, Even When TV Is Available
Consumers Watch Video on Their Computers
To Time-Shift and Multi-task
  75% of respondents watch Reasons for Watching Computer Video
video on computers, When At Home
averaging about 1 hour, 45
minutes each week
63% of the time at home
93% of 18- to 24-year-olds watch
video on a computer, averaging 2
hours, 45 minutes
  40% of respondents watch
video using portable devices,
averaging about 54 minutes
each week
39% of this time they are at home

Base: Watch Video on the Computer at Home

Consumers of All Ages Watch All
Types of Internet Video Content
Internet Video Is No Longer Defined Only by Young
People Watching YouTube

Watching Internet Video (by Age) Watching Internet Video (by Content)

93%
61%
80% 81%
52% 51%
67%
38%
55%

25%

Time 2.6 1.7 1.1 47 43
per week hours hours hours min min


Time Spent Watching Internet Video
Is Growing
More Than Half of Broadband Consumers Watch TV
on the Internet
  In the 18 months ending
Increase in TV Viewership on the
Internet (July 2008 to Dec. 2009) December 2009, there was
about a 10% increase in the
Percentage of Consumers

number of people who
watch TV on the Internet
  comScore reports even more
aggressive growth, with a
10% increase in total online
video viewers in the last 6
months of 2009
  Time spent viewing online
video has grown 17% since
July 2008

Source: Cisco IBSG Connected Life Market Watch, 2010; comScore, 2010 Base: U.S. Broadband Consumers

Internet Video Has Different Value
Proposition from Traditional TV

Reasons for Watching/Downloading Online Video
Choice, control
and convenience
are driving Internet
TV use
  “Snacking” and new
non-TV content are
key drivers

Source: Cisco IBSG U.S. Connected Life Market Watch, 2010 Base: U.S. Internet Video Viewers

Internet Video Use Is Driven by Friends
and In-Home Entertainment

Reasons for Watching/Downloading Online Video

  In the last year, two
factors have gained
importance as drivers
of Internet video
usage:
Shared experience
In-home
entertainment

July 2008 December 2009

Source: Cisco IBSG U.S. Connected Life Market Watch, 2010 Base: U.S. Internet Video Viewers

Nearly 30% of Consumer Video Spending
Is for Supplemental Video Options

U.S. Broadband Consumers’ Monthly   Consumers supplement
Video Spending their basic TV experience
•  Premium movie with as many as 7 other
channels sources of video
•  Mail-based rentals
•  VoD/PPV   Consumers can exert more
Secondary •  Rentals immediate control over these
Video $14.40
$22.69 •  DVD purchases a la carte options
•  Internet downloads
& subscriptions
They have flexibility and can
•  Kiosks
select the secondary video
Primary
Video
$30.00 option that best suits a given
situation
$56.08 Average monthly
subscription for In many cases, they can adjust
cable, satellite, or their spending incrementally
Pay TV
without entirely canceling or
abandoning the service


Secondary Video Market Is Fragmented,
with Opportunity for New Entrants

Penetration and Spending in Secondary Video Market   Fragmentation and shift
in secondary market
make it easier to displace
than primary

  Consumers use multiple

Spending
Penetration

methods; few attached
to any one

  While representing the
highest adoption, DVD
purchase and retail rental
are declining

  High DVD purchase
suggests desire to “own”
media, which presents
opportunity in digital,
online world

Source: Cisco IBSG Connected Life Market Watch, 2008, 2010 Base: U.S. Broadband Consumers

Spending in Secondary Video Is Shifting
from Traditional Media to Internet
  Total secondary video
Shifting Secondary Video Spending
July 2008 to December 2009 market declined 10%
in 18 months
  Decline led by DVD
purchase and rental
declines; at same time,
Internet movie down-
loads increased by nearly
30%
  In 2010, 22% of
respondents expect to
spend less on DVDs;
these reductions may not
be fully reallocated to
Spending on DVDs other video options, but
Spending on DVD Rental (retail)
Spending on Internet Downloads instead to savings and
Total Secondary Market Spending other nonvideo expenses


Younger Consumers Allocate More
Spending to Secondary Video Options
Monthly Video Spending
by Age
  Greater reliance on
secondary video among
Primary Secondary
younger consumers
could support rapid
shifts in spending
  On average, consumers
between 25 and 29
spend more than $5 per
month on Internet video

% Spent on
Secondary 38% 39% 32% 24% 12%


Impact of Transitions in
Consumer Video

27

Consumers Are Ready for New TV
Services, Such as Web Video to TV
Service Concept: Web Video to TV
Consumer Interest in a Service that
Simply and Easily Enables Internet   Web video to TV makes it simple and easy
Video on TV to watch all the different types of video
available on the Internet today on your TV
instead of on your computer

  This includes:
Strong
Interest 43% Full-length movies and TV shows from sites like
4% Hulu, Amazon Unbox, and ABC.com

Professional short videos from sites like
CNN.com, Moviefone.com
Significant
Interest User-created short videos from sites like
14% Facebook and YouTube

  For web video to TV, use your TV's remote
control to find and select a video from an
Internet site and watch it directly on TV

Question:   Web video to TV is enabled through a
How interested would you be in this offering, if it device attached to your TV and is separate
were priced at a level you consider reasonable? from your TV service, so it does not provide
access to your regular TV channels

Web Video to TV Service Would
Address Many Consumer Pain Points

Important Drivers of Interest in Web Video to TV   Moving Internet
video to the TV is
important, but not
the only driver
  Consumers want
control of when
they choose to
watch their video
entertainment
  Web video to TV
addresses many
other consumer
pain points, from
access, to content,
Respondents Rank 6+ on 10-point scale to total spending
Source: Cisco IBSG Connected Life Market Watch, 2010 Base: Any Interest in Web Video to TV

Concept Attracts Average Consumers
Who Want To Control TV Experience
Profile Comparison
Web Video To TV Strong Interest versus Average U.S. BB Consumer
Profile of Initial
Target Segment:
Profile of Initial
Target Segment:   Average TV usage
and spending
  Average TV usage and
spending   Younger and more
likely to have
  Younger and more likely to children living at
have children living at home home
  Have strong   Have strong
existing alternative existing alternative
TV behavior TV behavior
  More likely to want   More likely to want
to control their TV viewing Average respondent
to control their TV
Strong interest in
web video to TV viewing


Consumers Under 30 Are Less Tied to
Traditional TV
18-24 25-29 30+
Watch video on computer 2.8 hours 2.2 hours 1.3 hours
Higher (hours per week)
Usage of Watch TV via Internet 42% 28% 13%
(weekly or more)
Alternative Connect computer to TV
(at any time)
31% 39% 16%
Purchase movies via gaming console 19% 19% 11%
(at any time)
Spend on online video
$3.00 $5.20 $1.20
(average per month)

18-24 25-29 30+
Watch TV on TV
Lower (hours per week)
13 hours 16 hours 23 hours
Usage of Real-time viewing
Traditional 55% 50% 65%
(as percent of total video entertainment)

Spending on cable/satellite TV service $57.20 $63.20 $71.01
(average among users)
Current cable/satellite subscribers
likely to cancel cable/satellite 8% 7% 5%
(if Internet video available on TV)

Some Groups Are Abandoning
Traditional Pay TV

Internet Video Dominant
  10% of this group already use
Internet video for most of their
video viewing
  20% of this group do not
subscribe to pay TV
  Another 10% would cancel
pay TV if Internet video were A smaller group (3%) of
accessible easily on TV consumers have no TV
  This group is younger and more service at all
likely to live with roommates or They use only their computer
parents and, in general, spend and/or portable devices to
more time on the Internet meet their video
entertainment needs

However, Traditional TV Has Strong
Appeal for Key Market Segments

  Older consumers
spend more time and
money on TV

  Families are heavy
time shifters and strong
Internet video watchers,
but they are not likely to
cut the cable cord


For Some Consumers, Internet Video Is
Cannibalizing Traditional Linear TV
Change in Time Spent Watching TV   For 70% of consumers, Internet
After Beginning To Watch Internet TV TV viewing has not impacted
time spent watching TV
18% watch less on TV since they
Less
began watching Internet TV
18%
12% watch more TV on television
More
now, supporting theory that
12% Internet can find new user bases
The Same
70% and/or help keep users loyal
  There is more cannibalization
effect in younger consumers
31% of Internet TV viewers aged
Question:
Since you began watching TV programs on the 18-24 say they watch less TV on
Internet, do you spend more, less, or the same television since they began
time watching TV programs on a television? watching Internet TV
Source: Cisco IBSG Connected Life Market Watch, 2010 Base: U.S. Internet TV Viewers

As Alternatives Enter the Market, Internet
Video Could Threaten SP Core Businesses
Question: Potential To Cancel Pay TV Service
(Percentage of subscribers responding they would cancel)
Imagine that you were
able to access web video
to TV for free, and that
you could easily watch all
Internet video content on
your TV. Web video to TV
includes on-demand
Potential to Cancel Premium Movie Subscription
access to prime-time TV (Percentage of subscribers responding they would cancel)
shows, but does not
include your regular TV
service or your TV lineup
as it airs.
Would you make any
changes to your current
TV service package? While the greatest threat is in secondary video,
even the core primary video market could
be impacted

Evaluating the Long-Term Threat
Will today’s 20-somethings stay less attached to traditional pay TV as they age?

Forecasting Future TV Behavior What’s Likely To Change
•  More disposable income
•  Investment in home technology (e.g., HDTV)
•  Time spent at home
•  Degree of “busy-ness”
•  Extreme behavior is averaged out. Household
Young Adults Aging (30+) decisions are compromises based on interest and
(18 – 30) •  Married, w/ needs of multiple people.
•  Unmarried children
•  No children •  Financially
stable What’s Likely To Stay the Same
•  Living alone •  General level of technology comfort
•  Early in financial •  Family needs
•  Less time to •  Awareness of options
independence •  Desire for control, choice, and convenience
follow trends

Market Evolution
•  As these consumers age, will they be presented
with the same options available in today’s market?
•  Or, will there be new options that make it easier to
source video from alternative sources and watch it
at home on TV?

Going Forward:
Key Trends to Watch

37

Trends To Watch: Migration
1 Moving Internet Video to the TV to TV

The latest TVs & consumer   In-Stat predicted that all digital TVs would have at
least 1 HDMI input by end of 2009
electronics products make it
  21% of U.S. broadband consumers have already
easier to watch Internet connected their computer to the TV
video on TV
  4% of broadband consumers have an Internet
video device (Roku, Apple TV)
  Netflix reports that half of its subscribers with
broadband are getting movies on TV

As Internet video moves to   Today, 93% of video entertainment is viewed
on a TV; it is the preferred viewing device
the TV, usage patterns will
  The #1 reason consumers don’t watch more
shift significantly Internet video today is because they’d rather
not watch their entertainment on a computer
  As CE offers make it easier to access Internet-
sourced video on this preferred device, usage
patterns could shift rapidly
Source: Cisco IBSG Connected Life Market Watch, 2010; In-Stat, 2008; company reports

Trends To Watch: Quality Can Impact of
2 Impact Internet Video Use Quality

Consumer Perception of Quality of Quality Will Play Role in
Internet-Based TV Viewing Experience
Evolution of Alternative TV
Very Poor 2%
Poor   Only 7% see Internet-based TV
Very
5%
Good
video as being poor today
15%
  This positive perception may be
Adequate related to low expectations, because
39%
Good 1 out of 4 Internet TV viewers say
39% that quality limits them from
watching more Internet video

  With improved quality, 29% of
Consumers Limiting Internet Video Viewing Internet TV viewers and 37% of
Due to Video Quality those watching Internet TV weekly
would spend more time watching
TV on the Internet

  After competitors begin to match
each other in content breadth and
control capability, quality will rise in
importance as a competitive
differentiator

Impact: Quality Improvements and TV
Accessibility Could Boost Internet Video

Reasons Consumers Don’t Watch More   Major protections for
Video on the Internet traditional pay TV
include screen
preference, business
models that enforce
time delays, and video
quality
  The challenge:
protections are not fully
in the control of service
providers
  Changes in content
distribution policy and
technology can
drastically impact
consumers’ behavior

Trends To Watch: TV Screen TV Internet
3 Becomes New Internet Screen Access

In January 2009, Yahoo! first announced
distribution partners for its TV widgets.
As widgets proliferate, Today, more than two dozen widgets are
consumers may come available on TVs from Vizio, Samsung, LG, and Sony
to recognize TV screen
Three weeks after Verizon FiOS launched
as another access point updated widgets, they reported that “millions”
to the Internet of Tweets and Facebook gallery photos had
been viewed by FiOS TV subscribers on
their TVs

  Today, only 1 out of 3 consumers express interest in accessing
2010 will be a learning Internet content from the TV
year for consumers   In aided discussions with specific use cases, interest grows

  Cisco IBSG expects competitive differentiation in GUI and general
Market impact may not ease of use versus exclusive widgets or applications
be in competitive   The significance of TV widgets may not be in the competitive edge
differentiation, but in they deliver, but in their role in fundamentally changing the way
consumer perception consumers view their TV screen—opening the door for Consumer
TelePresence and other services
Source: Cisco IBSG Connected Life Market Watch, 2010; Company Reports

Trends To Watch: TV Social
4 Introduce Social Behavior into TV Behavior

“TV is fundamentally a social experience, and the only reason people haven’t
engaged socially with their TV screens to date is that they haven’t had a
convenient way to do so.” —Forrester, August 2009

4 Potential Social TV Developments TV Watching Behavior
Is Complex
Applications that….   People watch TV alone about half
1 Enhance a live group experience the time
Create a “virtual” group experience,   People multitask while watching TV
2 about 40% of the time
watching TV with people in other
locations
The Value of Social TV Is
3 Foster interaction with the TV
programming itself (decide plot lines, Unclear to Today’s Consumer
vote on reality winners)   Only 14% say the desire to watch with
others prevents them from watching
4 Create a peer recommendation more Internet TV
engine and commentary on viewing
  Only 23% of broadband consumers
express interest in friend-to-friend
social TV service
Source: Cisco IBSG Connected Life Market Watch, 2007, 2010; Forrester, 2009

Going Forward:
Service Provider Opportunities

43

SPs Are Strongly Positioned To Deliver
Internet Video to Consumers
  66% of consumers choose an SP
Preferred Provider for to deliver web video to TV service
Web Video to TV
United States
  SPs can address consumers’
concerns, including up-front cost
and quality
Movie studio—2%
Broadcast company—4%
  To optimize any offer that requires
Online aggregator—3% consumers to buy a separate device,
SPs should work with retailers
55% would buy the enabling device
Video rental—7%
Retail store—4%
at a consumer electronics or Internet
retailer
TV manufacturer—2%
Gaming service—1%
  This preferred position reflects the
lack of activity in the market by any
player, and could change quickly if
any consumer electronics vendor,
retailer, or aggregator launches
aggressively
Source: Cisco IBSG Connected Life Market Watch, 2010 Base: Interested in Web Video to TV, U.S.

Service Providers Have Multiple Ways
To Monetize Web-Video-to-TV Services
Price Sensitivity: Web Video-to-TV
  Consumers are willing to
Monthly Basic Service pay directly for web
(Van Westendorp Price Sensitivity Meter) video to TV
Range of acceptable pricing
for interested consumers is
between $7 to $11 per month
for this service

  Consumers would
upgrade their broadband
to gain access to web
video to TV
39% of broadband
consumers would upgrade
their broadband service for
an additional $10 per month if
web video to TV were
available for free with
premium broadband

Source: Cisco IBSG Connected Life Market Watch, 2010 Base: Interested Consumers


CE Manufacturers Do Not Currently
Have Edge in Device Choice
Consumers Limiting Internet Video Viewing   Consumers prefer
Due to Video Quality to enable their
Other 2% web video to TV service
Gaming Console 7%
Home Media Server 7%
through stand-alone,
service-specific devices
Stand-Alone
Device
Blue-Ray
Disc Player 9%
(such as Roku, Apple
30%
TV) or their existing set-
TV
16% top boxes
Set-Top
Box
29%   Most important factors
in choosing device were
Device Selection Criteria (select all that apply)
price, ease of
installation, and the
38%
36%
desire to limit the
30% number of devices in
22% the home
10%

3%
8%
  62% did not cite cost
as a factor
Base: Interested in Web Video to TV

SPs Have Many Options in Developing
Their Advanced Video Strategy
Consumer Interest in Select Advanced Video Service Concepts
Connected Home A service that makes it easy to move digital content such
Move Digital Content as photos, music, and videos from any TV or computer
Around the Home in the home to any other TV or computer in the home
44%

Select Camera A feature that enables you to choose from different
Angles camera angles to view your show 25%

Social TV A "Friend-to-Friend TV" feature that enables you to invite
Friend-to-Friend Chat friends to participate in interactive chat sessions while you 23%
watch TV and to share the same viewing experience

Interactive TV A feature that enables you to use your TV to retrieve
Retrieve More Info information and videos about the program you are 34%
watching, while you are watching it

Internet A service that provides quick access to a selection of
Widgets Internet sites directly from your TV 34%
Source: Cisco IBSG Connected Life Market Watch, 2010 Consumers’ rating interest 6+ on a 10-point scale

Service Provider Next Steps:
Preparing for Video Disruption
  Consumer video entertainment is poised
for significant disruption
  As incumbents, SPs are strongly
positioned, but many factors are outside
their control
  To prepare for the disruption, SPs can:
1.  Develop services, such as web video to
TV, that provide consumers with more
control
2.  Stay ahead of changes in the video
experience, such as interactivity and TV-
based Internet access
3.  Fully take advantage of monetization
options to capture and retain value across
the complete portfolio and full customer
lifecycle


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US Market Transitions In Consumer Video

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