Digitaalinen Ilmaveivi - PR ja viestintä muuttuvassa ympäristössä, Markku Törhönen
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Digitaalinen Ilmaveivi - PR ja viestintä muuttuvassa ympäristössä, Markku Törhönen
- 1. The SOCIAL JOURNALIST Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson MODERNI DIGITAALINEN PR JA VIESTINTÄ UUDESSA MEDIAYMPÄRISTÖSSÄ
- 2. The Brain of a Communicator around 2009
- 3. The SOCIAL JOURNALIST Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson UUSI MEDIAYMPÄRISTÖ
- 5. The OLD WORLD – THE COMMUNICATOR AS the Teacher
- 6. THE NEW WORLD – all in the playground - Who’s in Your Gang
- 7. The conceptof Social news
- 8. Don’t be alarmedBUT THE MEDIA LANDSCAPE IS CHANGING
- 9. The SOCIAL JOURNALIST Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson Sisällön merkitys uudessa mediaympäristössä
- 10. What does content do It drives decision making
- 11. Where is THE OPPORTUNITY Where Content is working
- 12. So what is digital and online pr?
- 13. Owned , Paid and Earned
- 14. Spend Levels - Creation & Distribution
- 15. How are companies using Content marketing
- 16. The Platforms & The Challenges
- 18. Who is generating my content?
- 19. Am I using multiple formats?
- 20. Am I making my contentaccessible?
- 21. Am I making my content easy to view?
- 22. Am I making my content easy to use and share??
- 23. The SOCIAL JOURNALIST Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson ”Kuka haluaa olla mustetulostimen kasetin kaveri?”
- 24. MOVING FROM BRAND TO SOCIAL CONTENT
- 25. 95% of journalists use search when looking for story ideas.
- 26. Sisällön merkitys toimittajille, muille sidosryhmille ja loppuasiakkaille?
- 27. COMMUNICATION IS AND always has been a two way process x Today’s modern communicator needs to let go of news management and control… …and start thinking and engaging in news and reputation conversation
- 28. SO WHAT HAS CHANGED? Opportunity… Speed… Reach… ContentPlatforms… What has notchanged? The fundementals of good public relations …A good story is still a good story …Good writing is still goodwriting …A headline (or 140 character elevator pitch) is still whatcatchesattention …Good relationshipbuilding is still whatsecurescoverage
- 30. Start creating, writing and publishing content for your customeraudience
- 31. Remember - content is personal