1. Multi-channel App Development
Latest Trends
in Mobile App
Development
Dipesh Mukerji,
Kony Inc.

2. Development Options
Open
Standards
MBaaS
Developer
Platforms
Enterprise Platforms
Native SDKs
Mobile Web

3. Native

4. Native Apps

5. Native Approach
Challenges
• Must know device specific
development language skill set
• Can’t port over to other devices
• Costly
• Have to go through app store or
direct distribution
• Potential for large device
footprint
• High maintenance
Advantages
• Leverage full device capabilities
• Full offline device storage
• Best performance
• Richest UI
• Must go through app store or
direct distribution
• Gaming capabilities
• Plethora of app developers
• No limits

6. Mobile Web

7. Mobile Web

8. Mobile Web Approach
Challenges
• Less stable than native
• Pulls in data much more slowly
than native
• Browser fragmentation
• No app store discoverability
• May take longer to generate
revenue
• Scarcity of mobile web developers
• Less offline capabilities
• Poor gaming capabilities
• Not as UI rich as native
• Less device access capabilities
Advantages
• Leverage effective web search
technology for discoverability
• Native mobile developers are
getting more expensive
• More capable than HTML4
• Multimedia support
• Cost efficient
• Cross-platform
• Less maintenance
• Multivariate testing
• Faster time-to-market
• Smaller device footprint
• Can be wrapped in hybrid format

9. Platform

10. Platform Apps

11. Platform Approach
Challenges
• Unsupported features
• Restricted use of personal tools
• Possibility of slow performance
• Vendor lock / restrictions
• May not be as UI rich
• Not every feature is cross-channel
Advantages
• Ease of use
• Re-usability of code
• Easy availability of plugins
• Fastest to market
• Lower total cost of ownership
• Support for cloud services
• Single code base across all devices
• Security / Authentication
• May support other elements of
SDLC
• Build native, mobile web, hybrid
and mixed mode apps
• Future proofing

13. • Operating system developed by Samsung, Intel and
Linux Foundation
• Covers usage in Mobile Devices, Camera, SmartTv,
In-vehicle Entertainment
• Too much dependent on Android
• BadaOS & Meego failure to compete with Google
and Apple
• Huge profit contributed by Samsung Well – know
product to Google
• Opportunities in IVI industry
• Samsung’s own products are some of the largest
selling products in the world
What?
Why?

14. Tizen Architecture (for Mobile)
Applications
Web Applications
Web Framework
W3C/HTML5 Device APIs Web Runtime
Core
Application
Framework
Graphics
& Input
Multimedia Web Messaging Location
Security System Base Connectivity Telphony PIM
Kernel
Linux Kernel & device drivers

15. Benefits and challenges
• Samsung brand already well known
and also one of the biggest electronic
manufacturers
• Joint cooperation with Intel and Linux
• Blue Ocean market for SmartTv,
Camera, IVI
• Samsung can apply Tizen to all its
products
• Support from NTT Docomo and Jaguar
• Similar concept with Android
• Late comers in Mobile OS Industry
• Samsung products already closely related
with Android, Threat of loosing trusts
• Previous failure in Bada and Meego Project
• Late entering the market for Mobile OS
Strength
Weakness
Opportunity
Threat

16. Mobile Backend Services
(MBaaS)

17. The Developer View
Extensive time spent on
back-end development
Enterprise-grade back-
end services
No scalability Elastic scaling
Silo development Open Standards
Vendor lock-in Freedom & Flexibility

18. Mobile Backend-As-A-Service (MBaaS)
Enterprise-Grade Cloud Services
Create rich app experiences
without having to worry about back-
end functionality
Identity Integration Orchestration Messaging Sync Storage

19. MBaaS
Providers

20. What To Consider
• How large is your user base
and how tech savvy are they?
• What do your users want?
• What devices are your users on?
• What are your operational and
maintenance cost requirements?
• What UX and/or UI experience do your
users require?
• Are you looking to be in the app store?
• Is vendor lock a concern?

21. App Development Architecture
Provisioning Account
Management
Authentication
& Authorization
Reporting &
Analytics
Monitoring Billing
KonyCloud
Foundation
Back-EndAs
AService
Messaging SyncIdentity Integration StorageOrchestration
3rd Party and Native SDK’s
Kony Studio
Native Web
Hybrid
Multi-channel Framework & Tools
Manage
Deploy
Test
Define
Design
Build
Full End-To-End Lifecycle
DevelopmentTools&Frameworks