The document discusses how inside sales teams can optimize their brand by leveraging the art of storytelling and persuasion. It notes that inside sales teams have the potential to succeed but many are not realizing this potential. It provides advice on priority prospecting resources like having a clear target market and proper data and CRM alignment. It also discusses messaging essentials like having a unique value proposition, incorporating story elements, and choreographing messaging. Finally, it emphasizes the importance of coaching through having an accountability culture, practicing often, and using feedback loops.

1. Authentic U:
Where Storytelling Meets Persuasion
How to optimize your brand by leveraging
the art of inside sales
Henry Schuck
@discoverorg

2. The Possibility For Inside Sales Teams

3. The Reality for Many

6. What Are You Playing For?

7. How do we get there?

9. “When all goes well, the drudgery is redeemed by success.”
Mihaly Csikszentmihalyi
Priority Prospecting Resources
• Clear addressable market
• The right data
• Non-negotiable CRM alignment

10. “Just be yourself. It’s the only way it CAN work.”
Johnny Carson
Messaging Essentials
• Unique value
• Story elements
• Choreography

11. “Must-Have”
Coaching
• Accountability culture
• Practice practice practice
• Feedback loops

12. TELL YOUR STORY.
WIN WITH GREAT HABITS.
www.firstwatercommunications.com
888.650.9716
DAVID SILL
dave@firstwatercommunications.com
www.discoverorg.com
@discoverorg
HENRY SCHUCK
hschuck@discoverorg.com