42. LESSONS:
• Low impression volume
+ 1 tweet = death
• More than 1 tweet to promote
• Offbrand = no new followers
• $$ = Have a value of a
follower in mind
• Who RT’ed it / Influencer?
@wilreynolds
74. MICRO CONVERSIONS:
• Clicks on Share buttons by Campaign
(not social plugin)
• Scroll to a certain point
• Sign up for newsletter
• Read Next Article
@wilreynolds
89. 5 headlines
ARTICLE
How do employers view online degrees
.21
What is the difference between an online and traditional degree
.11
Are online degrees equal to traditional degrees
.05
Are you employable with an online degree
.04
What is the value of an online degree
@wilreynolds
CTR
.04