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CAA case study

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Divya Chawla
Divya Chawla
BusinessTechnologie
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Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
Strategy • Word of mouth marketing: Surrogate Branding • Generated constant user engagement with an average interaction per post of more than 70 which includes comments, likes and wall posts • Frequent user comments on wall posts and photos with 34 as an average comment per post • Created a banner on LinkedIN • Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing • Successful conversion of 3 such enthusiasts joining CAA Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Activities on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
• Surrogate Branding: Adopted a strategy of word of mouth marketing by promotion of All About Flying • Facebook Profile of All About Flying All about Flying • An online community for flying enthusiasts • Platform for interactive discussions about flying and everything related • Engaging forum which includes sharing of videos, images, articles, contests and quizzes Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Promotion on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
CAA banner on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
CAA website Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Other Activities @ Social Media Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Blogs Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Blogs Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Youtube Videos Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Photo Bucket Profile Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Q&A Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Forums Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com

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CAA case study

  • 1. Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
  • 2. Strategy • Word of mouth marketing: Surrogate Branding • Generated constant user engagement with an average interaction per post of more than 70 which includes comments, likes and wall posts • Frequent user comments on wall posts and photos with 34 as an average comment per post • Created a banner on LinkedIN • Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing • Successful conversion of 3 such enthusiasts joining CAA Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 3. Activities on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 4. • Surrogate Branding: Adopted a strategy of word of mouth marketing by promotion of All About Flying • Facebook Profile of All About Flying All about Flying • An online community for flying enthusiasts • Platform for interactive discussions about flying and everything related • Engaging forum which includes sharing of videos, images, articles, contests and quizzes Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 5. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 6. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 7. Promotion on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 8. CAA banner on Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 9. CAA website Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 10. Other Activities @ Social Media Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 11. Blogs Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 12. Blogs Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 13. Youtube Videos Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 14. Photo Bucket Profile Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 15. Q&A Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 16. Forums Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  • 17. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, India Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com