internet marketing communication travel industry, the use of new media is essential for new communication strategies. How successful implement this strategy and the do's and dont's of social media

1. Online Marketing Communication, a practical approach ThailandReisgids.nl Online marketing communication - ThailandReisgids.nl - case study

2. Objective of thispresentation “To show how online marketing communication in practice works for TRG….or not” Online marketing communication - ThailandReisgids.nl - case study

3. Topics Introduction ThailandReisgids Our Unique Sellingcommunicationtools Let themfindyouorfindthem… Campaignsuccess starts with the purpose Examples of ourcampaigns Socialnetworking – hype ornecessity? Future…? Online marketing communication - ThailandReisgids.nl - case study

4. Introduction ThailandReisgids - start Euro Leisure – Tourism management & consultancy company Thailand Tourism Master Plan (1999) TAT – NL website (2000) 100% information provider Largest Thailand information portal Benelux Online marketing communication - ThailandReisgids.nl - case study

5. Introduction TRG - now Repositioning: From information site to travel seller. Now: Thailand travel specialist. Selling tailor made tours, tickets, hotels, maps Online marketing communication - ThailandReisgids.nl - case study

6. USC’s(uniquesellingcommunicationtools) Thailand information Large database for newsletter Interaction through online forms and review forms Thailand map (offline) Cross selling possibilities Online marketing communication - ThailandReisgids.nl - case study

7. Let themfindyouorfindthem… Search Engine Optimization (SEO) Search Engine Advertizing (SEA) Online marketing communication - ThailandReisgids.nl - case study

8. Online campaigns & success Definepurpose of campaign Online success is notjust “Online” Incentives Evaluation/ measure Online marketing communication - ThailandReisgids.nl - case study

9. Online Campaignsuccess starts withpurpose Generate traffic to website Get content Create awareness for new product or existing product Generate conversion & sales Fill database for mailings Positioning/ branding Online marketing communication - ThailandReisgids.nl - case study

10. Campaign 1: Generatetraffic Online marketing communication - ThailandReisgids.nl - case study

11. Campaign 2: Content Online marketing communication - ThailandReisgids.nl - case study

12. Campaign 3: awareness Fortune cookies Online marketing communication - ThailandReisgids.nl - case study

13. Campaign 4: conversion & sales Online marketing communication - ThailandReisgids.nl - case study

14. Campaign 5: database Example Viral Marketing: Jump meenaar Thailand Online marketing communication - ThailandReisgids.nl - case study

15. Campaign 6: Positioning/ awareness Austrian Airlines campaign Online marketing communication - ThailandReisgids.nl - case study

16. Online success is notonly “online”… Create synergy between offline and online (multichannel) Make use of free publicity (surveys) Online marketing communication - ThailandReisgids.nl - case study

17. Socialnetworking…hype ornecessity? Could be a usable tool but: -What would you like to achieve? -How much time are you planning to spend on it? -Is the site a hype or well established network? -Right target groups for you? Twitter Online marketing communication - ThailandReisgids.nl - case study

18. The future…? G Google Microsoft Online marketing communication - ThailandReisgids.nl - case study

19. Thankyou! Geoffrey Davies Online marketing communication - ThailandReisgids.nl - case study