Content and Acquisition Grouping in Google Analytics and Analytics 360.
Why you need to group your acquisition users, how to extract specific set of incoming visitors and analyse them.
Why group website content and best practice of doing so.
Do it yourself sections with screenshots.
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Default Channel Grouping
‣ Direct
‣ Organic Search
‣ Social
‣ Email
‣ Referral
‣ Paid Search
‣ Other Advertising
‣ Display
‣ Defined at View Level
‣ One Session – One Channel
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Default Channel Grouping
‣ Direct
‣ Organic Search
‣ Social
‣ Email
‣ Referral
‣ Paid Search
‣ Other Advertising
‣ Display
‣ Defined at View Level
‣ One Session – One Channel
‣ Are NOT retroactive
‣ Use Testing View
‣ Applied to Raw Data
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Acquisition Channel Grouping
Are usually based on Campaign parameters
Be specific - channel social text sources and social images
Be creative - group by weather, group by hour of day
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DIY – Testing view
‣ Open your GA Account
Admin Section
‣ Expand View selector and click
on Create new view
‣ Name it Testing View
Create Testing View
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DIY – Acquisition Channels
Separate blog and forum Referrals
‣ Open Admin Section of your Testing View
‣ Channel Settings
‣ Channel Grouping
‣ Default Channel Grouping
‣ Define a new channel
‣ Source contains forum
‣ OR
‣ Source contains blog
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DIY – Acquisition Channels
‣ Open Admin Section of your Testing View
‣ Channel Settings
‣ Channel Grouping
‣ New Channel Grouping
‣ Enter campaign names or
regex
Group traffic by Campaign Name as a New Channel Grouping
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Examples of Acquisition Channels
‣ Affiliates
‣ Group using Custom Dimensions
‣ Create more specific channel grouping
‣ by number of words in keyword (regex)
‣ by ads placement type
‣ By ads format
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‣ How much time are users spending on our blog pages?
‣ How do the products in different categories compare?
‣ Where do visitors find the information they need;
‣ In our blog pages?
‣ In the support section?
‣ What section of the website gets the most Organic traffic?
Examples of Content Questions
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Content Grouping
Facts
‣ Is NOT retroactive - use Testing View first
‣ Content Grouping is different for every View
‣ 5 top level groups
‣ Unlimited sub-groups
‣ Content Groups are your new Dimensions
‣ Your life just got easier!
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Content Grouping
Examples
‣ Compare performance of different website sections
‣ Group error pages
‣ Group support / help pages
‣ Group interactive pages such as forms
‣ Group products by category / type / model
‣ Group by number of words, content age or even by number of external links!
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Content Grouping
1. Using code: manually or Google Tag Manager
1. Extracting group name from URL or Page (Screen) Title
1. Based on a combination of URL and Page (Screen) Title
How
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DIY – Content Grouping
Group by site Section from URL www.domain.com.au/SECTION/page
You have 5 groups remaining
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DIY – Content Grouping
Group by site Section from URL www.domain.com.au/SECTION/page
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‣ Open Admin Section of
your Testing View
‣ Content Grouping
‣ New Content Grouping
‣ Enable Tracking Code
‣ Remember Index
‣ Click Done
DIY – Content Grouping
Group by site Section from URL www.domain.com.au/SECTION/page
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DIY – Content Grouping
‣ Open Admin Section of your Testing View
‣ Content Grouping
‣ New Content Grouping
‣ Group Using Extraction
‣ Remember Index
‣ Click Done
Group by site Section from URL www.domain.com.au/SECTION/page
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DIY – Content Grouping
‣ Open Admin Section of your Testing View
‣ Content Grouping
‣ New Content Grouping
‣ Group Using Rules Definitions
‣ Manually name groups
‣ Define grouping logic – more specific first
‣ Remember Index
‣ Click Done
Group by site Section from URL www.domain.com.au/SECTION/page
