THE LEADERSHIP FIRM is a full-service leadership solution firm that helps organizations leverage one of their most powerful assets - The people who run their business. The Leadership Firm specializes in: Talent Acquisition, Performance Measurements and Leadership Development. Beyond standard recruiting agencies and training companies, The Leadership Firm is focused on recruiting and developing talented Difference Makers with purpose, vision and legacy to make meaningful impacts on organizational cultures and the bottom line.

1. “Leadership is not simply a business role. At its finest, it is an elegant orchestration of vision Directed by artists dedicated to continually mastering their craft, and Performed in concert with those they lead and serve And eventually, pass the baton.” - Dolores McKay President, The Leadership Firm Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

2. THE LEADERSHIP FIRM is a full-service leadership solution firm that helps organizations leverage one of their most powerful assets - The people who run their business. Beyond standard recruiting agencies and training companies, The Leadership Firm is focused on recruiting and developing talented difference makers with purpose, vision and legacy to make meaningful impacts on organizational cultures and the bottom line. Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

3. Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

4. The Leadership Firm offers Talent Acquisition / Recruiting services in a distinct format that includes many of the value-addservices offered by top retained search firms. However, unlike traditional retained searches, TLF DOES NOT REQUIRE FEES UPFRONT OR DURING THE SEARCH PROCESS. We are only compensated once resultsare delivered to you -- Once a Candidate has been successfully placed in your organization.Our comprehensiveResults Searchprocess allows us to look beyond the resume and Candidate skill set to find the right fit for both Candidates and Clients. We dig deep to identify and educate the most talented people in the marketplace in regard to your opportunity. We combinefresh researchwith our extensive network of top performing personnel to cast the widest net possible.Our goal is for every potentialCandidate of Substanceto know we are working on your organization's important career opportunity. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

5. Step I - Comprehensive Needs AnalysisWe interview Clients to ensure anin-depth understanding of your organization's unique culture, priorities, challenges and opportunities that characterize each individual search assignment.Step II - Targeted Candidate IdentificationTLF actively sources Candidates throughfresh research, typically identifying 30 -100 prospective Candidates. Additionally, we mine our expansive database &leverage our extensive network to gain insight &access to superior talent in the marketplace.Step III - Strategic Candidate DevelopmentUtilizing the information we gather in the Comprehensive Needs Analysis, we contact each prospective Candidate to present our Client and their career opportunity.Step IV - 3D Candidate InterviewsTLF conducts a rigorousevaluation of each Candidate's competencies, leadership and personality traits in comparison to your unique business needs and organizational culture. Candidates are validated against the position specification.Step V - Finalist Candidate Presentation and OfferWe provide comprehensive Candidate Summary Reports, including in-depth reference checks, for each finalist along with a recommended go-forwardstrategy. Reference checks include candid conversations with superiors, peers & subordinates to identify patterns in propensities, strengths & weaknesses. We work with Clients to best structure an offer that will compelling to the primary Candidate. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

6. The Leadership Firm offers Candidate Measurement Services for Clients who have Candidates they have sourced themselves, but wish to leverage our candidate analysis expertise to assist their selection process. The service is an unbiased evaluationof a Candidate's competency, leadershipand personality traits in comparison to your unique business needs and organizational culture.TLF will conduct a rigorous interview and analysis with your current candidates for any of your open positions and deliver the results in customized, completeand clear reporting. Eliza Magus Simon Hendrickson Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

7. Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

8. “Are we doing it right?” That is the question most mystery shops and property evaluations answer. Designed to measure internal operations standards and general expectations, traditional shops fall short of answering the questions that matter most to your customers:"Did they live up to my expectations...And how did that experience and value compare to my other options?"The 360 Shopis an innovation in performance measurement and property evaluation offered exclusively through The Leadership Firm. Designed from a highly consumer-centric perspective, the 360 Shop evaluates your performance the same way your customer does -- By comparing each point of contact against your brand promises, word of mouth and against your competition. Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

10. Your web presence and on-line reputation

11. Your advertisements, promotions, marketing and media

12. Each point of contact with your team: electronic, telephonic & in person

13. Physical experience of your property, facilities or offices

14. Relationship experience you provide post-visit or post-transaction

15. Value of products, services and experiences relative to price

16. Value in direct comparison to your competition

17. Power to create a positive memory and desire for returnCustomized for your industry, market and organization, the360 Shop is an effective tool for rapidly improving current performance by providing your leadership competitive data for strategic planning and organizational development. Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

18. THE 360 SHOP DIFFERENCE Steps of the Customer Experience Measured by TLF 360 Shop Measured by Traditional and 360 Shop [ Customer Need ] Decision to buy Successful businesses know it is the perceptions of your customers -- their honest experiences most will not tell you, but will share with others-- that have the greatest influence on future business. Studies show 81% of consumers seek the opinion of others before purchasing a new product or service; 74% of those who received such advice found it to be highly influential in their buying decision. Traditional Mystery Shops, measure the buying process & customer experience. But what about the potential customers who decided notto buy from you? How much would your business grow & improve if you knew why?The Leadership Firm is the only company that offers true Word of Mouth evaluations as part of their Mystery Shops -- scaled for all sizes of organizations. TLF's revolutionary 360 ShopProcess empowers your leadership to capture the business you never knew you were missing. Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

19. Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

20. TLF Development Services immerse your organization's current & future leadership in hands-on learning to deliver valuable takeaway principles and immediately actionable skillsets. Participants learn in non-classroom environments through engaging experiences. Beyond conventional training, lecturing or team-building, TFL educates leadership by: InvolvingvsTelling Practicing vsNote-taking Experiencing Exceptional vsGetting Through Material Adaptable for Executives, Management and Front Line leadership, each Development Service Experience is completely customized to your organization's specific desired results. A variety of topics are available in full or half day workshops, 2 or 3 day retreats, meeting and convention breakouts as well as keynote formats. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

21. It has been said that doctors, for all their brilliance, make the worst patients. It could also be said that leaders can make the most challenging students. The Leadership Firm specializes in developing difference makers: top performers who are experts in their areas and make meaningful contributions with what they already know. We respect their knowledge and use it as a spring board to create purposeful growth. We understand and practice the following process to achieve purposeful growth with every Leadership Development Experience: People need to change a little to grow a lot – And change can be hard. People need to first find reason for change and growth, Then understand how to grow, and Internalize though practice for true growth to take hold, and Finally, have an intentional strategy to utilize their new knowledge and skills Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

22. Examples of Our Development Experiences… All Learning Experiences are highly customized for each Client in order to: 1) Reach the goal and desired results 2) Complement the culture of the organization and personalities of participants 3) Match the environment chosen to create the experience 4) Meet budgets Copyright ©2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

23. What does your organization do better than anyone else? Do you have a niche in the marketplace that others in your industry are not fulfilling? If not, could you? What strengths and resources do you have to become the singular and superior provider of a product, service or experience? ZAGOLOGY will take your team through the valuable steps of: 1) Analyzing your current place in the market, 2) Exploring the possibilities and 3) Creating strategies to win market share, brand value & loyalty by creating a unique, leading position for your business and decidedly not competing. To win, when everyone else “ZIGS” – you should “ZAG”. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

24. BUSINESS MYTHOLOGY Customer Satisfaction, Value Editing and Other Mythical Ideas That Don’t Exist in Business Excellence Often, the most valuable way to learn, is to begin by “un-learning”. In other words, forgetting what you think you know and thinking about it again with a fresh perspective. Join The Leadership Firm for a day of re-examining conventional business standards that may be limiting your organization’s performance and growth potential. In Business Mythology we will take your team through the process of: 1) Examining conventional standards and why they might fall short of greatness 2) Challenging them to create new paradigms that more adequately represent excellence 3) Creating ways to apply their new standards into actionable plans and tools for your workplace. Your team will never look at a rulebook the same way again. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

25. Swallowing… Swallowing… CreatingChange Without Choking Creating Change WithoutChoking Change. It’s one of the biggest criticism of Leadership from their direct reports: “Nothing ever changes around here…Same ‘ol problems…” It’s also a criticism from Leadership about their team: “Every time I try to change something, half the people complain about it, the other half don’t do it and of the half that actually do it, well…they go back to not doing it in a month and say it’s because it didn’t work..” Sound familiar? Change is good -- But hard. And while most plans for change start out strong, they begin to fail or diminish in the implementation phase and never do the good work intended. In The Big Pill, TLF will take your team through the process of: 1) Identifying necessary change 2) Exploring potential solutions 3) Weighing the benefits and impacts of those solutions 4) Considering push back obstacles 5) Designing phases of change implementation, including essential buy-in campaigns. CHANGE. It’s one of the biggest criticism of Leadership from their direct reports: “Nothing ever changes around here…Same ‘ol problems…” It’s also a criticism from Leadership about their team: “Every time I try to change something, half the people complain about it, the other half don’t do it and of the half that actually do it, well…they go back to not doing it in a month and say it’s because it didn’t work..” Sound familiar? Change is good -- But hard. And while most plans for change start out strong, they begin to fail or diminish in the implementation phase and never do the full good work intended. InTHE BIG PILL, we will take your team through the process of: 1)Identifying necessary change 2)Exploring potential solutions 3)Weighing the benefits and impacts of those solutions 4)Considering push-back obstacles 5)Designing phases of change implementation, including essential buy-in campaigns. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

26. Budget cuts. Labor cuts. Downsizing. Consolidation. Companies have less to spend on resources and less people to get the work done -- yet customer expectations seem to increase. This whirlwind of factors can be paralyzing to an organization and their leaders. In Escaping the Vortex, we work with your team on rebalancing the assets you have in order to manage and excel through the process of: 1) Taking inventory of losses and their impacts 2) Taking inventory of remaining assets 3) Creative envisioning of reconfiguring assets to create new models 4)Strategic planning to begin implementation. 5) Celebrating the new possibilities for success created be doing more with less. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

27. Everybody has got great ideas – Just ask them. And they may be right. But it is well known that an idea remains just that without great implementation. And which ideas are worth pursuing? Or at least pursuing first. Which ideas have serious legs: attributes, benefits and execution abilities to be truly successful for your company? In Eight-Legged Lightbulbs , we will take your team through the process of: 1) Envisioning great ideas 2) Measuring the 8 “legs” of those ideas -- the 8 major factors to deciding if an idea is pursuit-worthy or needs revision 3) Coaching idea revision for idea refinement 4) Building a web of idea implementations – Taking the different ideas from your team to build a unified strategy. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com

28. Copyright© 2011. The Leadership Firm, LLC. All rights reserved. www.theleadershipfirm.com