Google Beyond the Basics
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This document provides an overview of Google's many products and services, encouraging the reader to go beyond basic searches and explore new capabilities. It highlights Google's core search tools and newer offerings like Google+, YouTube, and Google Play. The document emphasizes that while alternatives exist, Google aims to take users to "Infinity and Beyond" by continuously innovating and expanding its collection of collaboration and content creation tools.
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Google Beyond the Basics
- 1. Ad Infinitum Et Ultra! To Infinity and Beyond! Taking Google Beyond the Basics OLC Chapter Conferences 2012
- 2. Who Am I?
- 7. From the Oxford English Dictionary
- 10. • “Phrases and” exact “word” -ignore • Site: nasa.gov www.google.com/insidesearch/features.html
- 11. Google calls this area the Google Toolbelt. The Toolbar is the one along the top (off-screen) For more info check out bit.ly/Ah4Pkf www.google.com/insidesearch/features.html
- 13. • “Phrases and” exact “word” -ignore • Site: nasa.gov • Wildcard operator * • Use in song lyrics? Quotes? www.google.com/insidesearch/features.html
- 15. • “Phrases and” exact “word” -ignore • Site: nasa.gov • Wildcard operator * • Use in song lyrics? Quotes? • Search for numbers in a range: $300..$500 • filetype:pdf www.google.com/insidesearch/features.html
- 16. manned space exploration site:nasa.gov 1970..1972 filetype:pd
- 17. • “Phrases and” exact “word” -ignore • Site: nasa.gov • Wildcard operator * • Use in song lyrics? Quotes? • Search for numbers in a range: $300..$500 • filetype:pdf • Convert and Calculate: 100*3.14-cos(83)= www.google.com/insidesearch/features.html
- 18. Plus many more specialized searches including earthquakes, stock quotes, recipes, etc… www.google.com/insidesearch/features.html
- 19. Its Time To Go Beyond the Basic Search…
- 31. I need a book I was reading a while ago. It was by Heinlein and had a blue cover. But wait, there’s more…
- 32. 1 That’s it! Stranger in a Strange Land. 2 4 3
- 37. “Traffic Signal” Patent number: 1475024 Inventor: G.A. Morgan NOTE: Incorrectly titled “TEAFFIC SIGNAL” in Google Patents
- 38. Introducing… Google Play play.google.com
- 57. You Tube
- 64. Docs
- 82. And we haven’t even mentioned…
- 84. There are alternatives to Google…
- 85. duckduckgo.com (ddg.gg)
- 86. See donttrack.us/ for info on their privacy policy
- 87. www.ixquick.com
- 89. bing.com
- 91. www.zoho.com
- 93. Boldy Go Forth and Search New Resources, Collaborate, and Create Content! Thank you! Questions? All links in this presentation: http://bitly.com/xMhx8n Slides available at www.slideshare.net/donboozer Email: don@cpl.org
- 94. Image Acknowledgements • Title Background Slide: http://www.flickr.com/photos/smithsonian/6261058381/ NASA's Chandra Finds Massive Black Holes Common in Early Universe: A composite image combines the deepest X-ray image ever taken with optical and infrared data from Hubble. • Title Inset Image: http://www.flickr.com/photos/nasacommons/4858567274/in/set-72157624523502725/ Apollo 11 Launched Via the Saturn V Rocket-High Angle View • KnowItNow24x7 Logo: http://provider.knowitnow.org > Marketing Materials • KIN24x7 Logo Background: 7http://www.flickr.com/photos/george_eastman_house/3746737855/ Scott Gives Salute • Google Logo: http://www.google.com/press/images.html • Rocket Comparison of Revenue: http://upload.wikimedia.org/wikipedia/commons/d/d5/Saturn-V_Shuttle_Ares-I_Ares- V_comparison_%2806-2006%29.jpg (Chart created by D. Boozer) • Entrance to Building 40, Googleplex Campus: http://en.wikipedia.org/wiki/File:Googleplexlobby-adjusted.jpg 2007-01-04 17:57 Renesis 1306×861× (475874 bytes) Adjusted version of [[:Image:Googleplexlobby.jpg]] (rotated to correct tilt). • Google Basics: http://www.flickr.com/photos/nasacommons/4479013489/ Dr. Robert Goddard at Clark University (with additions, obviously – DB) • Sales representatives in "spacettes" costume pose before the rocket entranceway of Tupperware Home Parties Inc.: Orlando, Florida: http://www.flickr.com/photos/floridamemory/3296209508/ • Bubble Photo: http://www.flickr.com/photos/smithsonian/5393241197/ Supernova Bubble Resembles Holiday Ornament
Notes de l'éditeur
- My name is Don Boozer, and I am the Statewide Coordinator of Ohio’s collaborative virtual reference service. Is anyone a KnowItNow provider? For those who aren’t, see me after our presentation today for information on how to get involved. I’ve also brought some materials that you’re welcome to pick up and take back to your library.
- But we’re here today to talk about Google.Why is the coordinator of Ohio’s collaborative virtual reference service talking about Google? I believe there is no such thing as wasted knowledge, especially for a reference librarian. By knowing more about what Google can do for you and your patrons, you can be a better, more efficient reference librarian, both virtually as well as in-person. We’re going to cover A LOT of ground today, so I won’t provide you with all the details of all the applications we talk about. Don’t worry about writing down all the URLs we discuss. This URL will provide links to all the resources we talk about today. I HIGHLY encourage you to take a look at that, go into all the applications we talk about, take a test-drive, experiment, and play around with them. That’s the only way to find out how you can best utilize them in your daily work and in your service to patrons.Ready! Okay, here we go… !
- Let’s first ask the question: “What is Google?” Let’s see if I can put Google into context…
- Google had revenues last year of over $35 BILLION dollars. They don’t provide free email, docs, and other things out of the goodness of their heart. They are a BIG BUSINESS and they can use information about you and your searches, docs, email, and everything else to generate revenue. That being said, their services have made life easier in many ways for many people, especially librarians. To put their financial situation into some perspective, the Wikimedia Foundation (that brings us Wikipedia and other resources) had revenues of less than $24 million, a tiny portion of Google’s take. In 2009 (the last year available), public libraries in the US had combined revenues of $11-1/2 billion. Microsoft eclipses even Google. Microsoft took in almost twice as much as Google last year. So, Google is BIG, but it’s not the biggest player out there.Wikimedia Foundation Revenue$23,800,000.00 Source: http://wikimediafoundation.org/wiki/Financial_reportsU.S. Public Library revenue (2009, most current year for statistics)$11,593,779,000.00 Source: https://harvester.census.gov/imls/pubs/Publications/pls2009.pdfGoogle Revenue$35,760,000,000.00 fromWolframAlpha; Microsoft Revenue$71,120,000,000.00 fromWolframAlpha
- Here is the entrance to Building 40 on the Googleplex Campus in Mountain View, California. In fact, if you use Google Maps and look for 1648 Charleston Road, Mountain View, CA, and switch to street view you get to see the Google staff (lots and lots of them) lined up along the street! And Building 40 is just one building on one of Google’s campuses! Google owns a lot of real estate.
- PLUS, Google is now even a WORD in the English language according to the venerable Oxford English Dictionary. (From Oxford English Dictionary, Third edition, March 2006; online version September 2011 <http://www.oed.com/view/Entry/261961>; accessed 29 November 2011.)
- Finally, as I said, Google is a BIG BUSINESS. They want people to use their products and services. Here is the page of Google’s New Privacy Policy … You should at least be aware of it, especially if your patrons ask about it. It went into effect March 1, 2012. It has implications for searches, sharing, and much more.So that puts Google into a wider context, let’s turn our attention now to…
- …the Google Search fundamentals. Google Search is probably the most well-known of all Google products. Google.com is the #1 Internet site with the most traffic in the world (as of Feb. 2012).
- We’ll start out with some basic basics. We’re all familiar with putting quotes around phrases. Google also now requires you to put quotes around words that *must* be in your search. Before, it was a plus sign. The minus sign excludes words. I’m sure many of you are familiar with using site: in your searches. Let’s look at a couple of examples…
- This is a basic search using one word: moon. Note Google.com’s Moon map and the Wikipedia article are #1 and #2. Note also that Yellow Arrow: Google automatically detects your location (whether you’re logged into Google or not). This can have dramatic effects on search results, so you may want to change location for broader searches. Simply click that “Change location” link and switch to USA. I recommend trying several different locations when you get back to your libraries and seeing what the differences are.
- … now we add an additional parameter which means “Only search pages at nasa.gov”. NOTE: Wikipedia and Google don’t even show up in the results. Check out also that it doesn’t matter what the sub-domain is as long as nasa.gov is the top level domain. You also see solarsystem, starchild.gsfc, etc., all followed by nasa.gov.
- The wildcard operator can take the place of words in quotes, song lyrics, etc. Just use an asterisk for each word…
- Here we used lyrics from Elton John’s “Rocket Man.” We *could* have just searched “burning out his fuse” but we just weren’t sure of the two words in the lyrics, so that narrows the search (potentially).
- Both number ranges and filetype can provide much more targeted searches…
- Here is a complex search string that will provide PDF results with the keywords “manned space exploration” only within NASA.gov sites with the years 1970, 71, and 72. You can also see that Google automatically includes synonyms for our keywords like Flight, Space Program, and Spaceflight.
- You can also use Google Search to convert miles to kilometers or calculate equations…
- That’s a taste of the basics. For more check out that URL for Google “Inside Search”.
- Now it’s time to go beyond the basic Google Search…
- A great first step into the wider world of Google is to create your personal iGoogle page. iGoogle can be quite powerful. If you have a Google account (gmail, docs, anything), you can go to www.google.com/ig and create your own personalized dashboard. Here is my personal iGoogle dashboard. I have a number of resources at the my fingertips with this: Docs, Gmail, a tip of the Day, local weather, etc., etc. I want to mention two things from my dashboard: Google Groups (there in the “Tip of the Day”) and Google Reader.
- Google Groups is a *very* easy way to create a collaborative forum for discussion with your patrons about your library, other librarians for a particular project or topic, or any other application where it would be convenient to have a forum for online discussion and collaboration. You can see right there that creating a group is an easy 3-step process. Google is changing the main page (Click on “Switch to the new Google Groups”)
- It’s still an easy process and you can make your forum either open or require people to sign-in. The latter option may cut down on the spam.
- Google Reader allows you to seamlessly keep up-to-date on the latest posts from your favorite blogs without bookmarking everything and going to each individual web site. Once again, if you have a Gmail account, you have access to Reader. It’s very easy to ADD additional feeds, too...
- Let’s say we want to keep up to date with “In the Library with the Lead Pipe.” First, you’ll need to click on that link in the upper corner. You’ll often see that little RSS icon on websites. This is going to just subscribe me to the posts at the blog. If I wanted to also get the comments, I’d just subscribe to both the Comments and Posts RSS feeds…
- Then you’ll need to choose your reader (in this case, we’re using Google) and then click “Subscribe Now”…
- That will open up this screen where you can add to a Google homepage or Add to Google Reader. If I click on “Add to Google Reader”…
- …tah-dah! Here we can see “In the Library with the Lead Pipe” has been added to my subscriptions.
- Let’s turn our attention to Google Images. We’ve all used this search. Type in a search term, find pictures, done. Well…
- Here are the results of a Google Image search for the Saturn V. No other parameters, just the search terms. Take a look at the photo in the upper right. Let’s say we wanted to get more images of a launch of this rocket with all that fire coming out…
- All we have to do is click on the color that most closely matches the flames (in this case, I used yellow). We get some more launch images (albeit along with a yellow dawn sky, yellow sandpaper, and other yellow objects). We could also have used the Related search: saturn v launch, but this color option just provides another tack.
- But… Google Images has an even better application using this color feature. We’ve all gotten questions like this. Previously, it was well nigh impossible to answer… but now…
- Using a search and narrowing by the color of the image, we can *at least* get some options for the patron to look at! In fact, the one I was thinking of when I did this search was “Stranger in a Strange Land” and, tadah!, there it is.
- Another place to get images is Google Patents. If you’ve ever used the US Patent & Trademark Website at uspto.gov, you’re aware that it’s not the user-friendliest of interfaces. With Google Patents, you have a familiar Google interface and access to patents back to the 19th century.
- With this, you can get the actual patents all those inventors have received. You can also narrow your search using the Advanced Patent Search interface. Here we’re searching for Goddard (as in Robert Goddard) and any patent with the word “rocket” in the title…
- Note the Google Tool Belt options can narrow down your search here to a fine degree. Let’s just take a look at the first one: Rocket Directing Apparatus…
- Here is one of the patent application drawings. You have access to the entire patent. So, you might say, “Okay, how can I use this?” Chances are if you work in a public library you’ve gotten the inventor questions, sometimes obscure inventor questions. With Google Patents you can provide students with primary documents for their inventors. The images also look great in their scrapbooks or reports. Knowing how to use Google Patents can also let you serve actual inventors coming in and wanting to research patents.
- To bring things a little closer to home as an example… You can check out Patent #1475024 – Clevelander Garrett Morgan’s traffic signal from 1923!! (Not space related but this could very well show up in Ohio inventor reports).
- I want to talk about Books next (remember books) but, before we go on, I want to briefly mention the new Google Play. This falls a little outside our purview today, but you should be aware of it. Play was launched March 6 and includes Books, Music, Movies, and apps. The reason I bring it up is that, as far as I can tell, Google Books will still be available as a stand-alone site but much of its content will be within Google Play as well. Stay tuned. Google is always updating and changing. For now, let’s turn our attention to…
- … Google Books itself. There has been some controversy over Google’s digitization project for this, but, my feeling is that if it’s there, we should know how to leverage it to our reference needs. You can see the Google Play link to the right there.
- Using Google Books provides access to previews of books not necessarily in your library, so you can use:Google Books’ “Search within this book” as an index for print books that have no index to preview books for patrons before ILLing them Use those books with at least a Preview as a REFERENCE TOOL! I’ve found information in Google Books that I couldn’t find anywhere else (e.g., Peter Durand birth/death years (canning inventor), Ohio state park info, etc.)
- It can also provide Contemporary source material at students’ and researchers’ fingertips!! Here’s the advanced book search screen. Note I’ve specified magazines in 1957 that reference Sputnik.
- The Oct. 21, 1957 issue of LIFE magazine looking at Sputnik launched on Oct. 4, 1957 by the “Reds” and why they “got it first”.
- And it’s like a time machine: advertisements can be just as useful for students doing timeline projects, marketing students from universities and colleges, and just curious patrons. This ad is from the same issue of LIFE as the Sputnik coverage.Remember you can also use the older books as contemporary source material for biographies, history, and much more! Imagine reading a book written during World War I about the various concerns during that conflict.
- Google News is a great place for finding current events in any number of news sources around the world. Choose which edition of Google News to get international perspectives on world events as well as events taking place within the United States. Don’t feel limited by the U.S. edition.
- You can personalize Google News to get stories on topics in which you (or your patron) are interested.This might contribute to our living in a bubble… only seeing what we *want* to see, but it’s good to be aware of it. Remember to look at news from a variety of ideological perspectives.
- You also have access to a great archive of historical papers as well.
- Many subscription databases only go back to the 1990s or 1980s. Here we’re looking at articles from 1969. Some require payment (see the $3.95 New York Times article) but that first one…
- … sends you to this page with a SCAN of the original paper! Now, the catch is you can’t directly print (using Print Preview on your browser will just show the frame) HOWEVER you can use your computers “Print Screen” option to capture stories and then print them out that way. Just use the Zoom icons (+ -) at the top to position the frame where you need it.
- Relating to those different editions of Google News… Remember you don’t have to limit your searches to sites only in English! Google provides two ways to get at information in languages you or your patrons don’t speak. The first is Translate.google.com…
- The other is their language tools interface. This provides a little more fine-tuning. You can allow the interface to automatically select languages to use, or…
- …Choose up to 5 languages. This page will translate your search terms into the proper languages, do the search, and …
- It returns websites written in the other languages with a summary in a “basic” translation attached. Notice these are all “Translated from:” various languages: Slovak, Russian, and Croatian. Looking at the third one down…
- We can see an English translation but we also have access to the original Russian text (for those who either know or are learning Russian). If you know the language, you can click “Contribute a better translation” and it will pop up a little window for you to type in a better translation to submit for consideration to Google. Google Translate can be used for getting different perspective from websites patrons might not be able to read as well as to find material for language study (especially with the original text options shown here).
- Google Scholar is a great resource for narrowing in on scholarly materials…
- The advanced search lets you fine-tune your search. Note that you can search subject areas as well as legal opinions (down to the level of which opinions you want – federal, state, etc. – and what geographic area or specific courts!)
- Legal opinions and journals together can provide for some interesting primary documents.
- Google*also* owns YouTube. Don’t discount YouTube as very handy reference tool although remember that some schools block video content. So, if you share this via KnowItNow24x7 or another virtual reference tool, the student may have to view it after school (or on their smart phone).
- Videos are a great resource for answering reference questions. Sometimes a picture really is worth a thousand words of explanation. This video is a great example of explaining what a sonic boom is and was used in a recent librarian’s KnowItNow24x7 session.
- However, as we know, some of the comments on YouTube contain less than ideal words for sharing with patrons which is a shame. The most innocuous of videos can have scatalogical comments.
- But, YouTube as a reference source can sometimes alleviate this concern. In this particular case, if we click on “Show more”…
- We find that this video is also available at the poster’s website…
- …which does not have comments enabled. So we used YouTube to find the video and then to refer us to the original content online.
- A better options sometimes is YouTube’s Channels… Here is a video from the NASAtelevision channel. NASA actually has 16 different channels. There are also ones from the National Science Foundation, the Library of Congress, various universities and libraries, and many other institutions and organizations. This is sometimes a “safer” way to find an appropriate video to answer a patron’s question. You can browse www.youtube.com/channels *IF* you’re logged into YouTube! (Using your Google Account)…
- Now, let’s turn our attention to Google Docs. How many of you have used Google Docs? As most of you are probably aware, Google Document is akin to Microsoft Word; Google Presentation is similar to Microsoft PowerPoint; Google Spreadsheet is similar to Microsoft Excel. We’ll talk about Google Form in just a moment. First, let’s bring up a Document…
- Here’s a Google Doc into which I’ve typed some text. If you can open a Word document, you can open and type into a Google Doc. A lot of features are similar. However…
- What I’d like to point out is Google Docs big benefit. If you click on the “Share” button in the corner of any Google Doc…
- This will pop up a window for you to change who has access to your document. You can simply add people’s email addresses. They do NOT need a Google account to edit documents!
- Click on the Change link as well…
- This will determine the level of access you’re going to provide to people. You can also theoretically use Google Docs if you want to share a document online with patrons. All you’d need to do is provide the link to the document on your website. As you can see on the “Visibility options”, the second option is that “anyone with the link” can access the document with no sign-in required.
- The little person with the + does the same thing as the “Share” button. Just check which documents you want to provide access to and click the icon.
- Now, let’s turn back to Google Form. This one does not have an exact Microsoft application equivalent. What it can do is make a web-ready form for your website. Let’s take a little tour…
- Form allows you to create a form or survey and post it to the web similar to, say, SurveyMonkey. This allows you to collaborate with your patrons and ask for their feedback on any issue you can imagine you might need. You can, of course, share this just like other Google Doc applications if you’re working with colleagues in your branches or at other libraries. Once you have all your questions and responses the way you like them…
- You can choose from a number of Themes and then when you save, you can post a link to the web form on your site.
- To analyze your responses, you can see them as a Summary or as a Spreadsheet…
- And this is what the Summary looks like. And, once again, these Form can be shared among a group of collaborators just like Doc, Spreadsheet, and Presentation.
- If you want to pretty-up those Google Docs, too, you can also take advantage of Google web fonts.
- You can search for just the right look using those sliders at the side there. Once you download the fonts, you can use them in any application.
- One Google product that I just recently became aware of is Google Public Data.
- This is an example of the kind of datasets you can manipulate through Google Public Data. Note that I’ve checked all the boxes on the left *and* put the slider at 1986 to 2008. For information on how to use Public Data Explorer, just go to the URL and click the “Help” at the bottom of the page.But it’s not just about searching public datasets from organizations like the Census Bureau and the World Bank. You can also manipulate your own public data!
- … With the Google Visualization API’s. This allows you to create interactive charts for the web like putting sliders that will change the bars of a bar graph as you move it. This is the same code used to create those graphs that we just saw in Google Public Data Explorer. The API’s are in a section entitled Google Code…
- This area of Google Code provides a Playground for you to change some of the code and see how it changes the displays. Here you can see I added a line for Neil Armstrong who ate 10 donuts and narrowed the slider to only show those who ate between 6 and 10 donuts. There are many different API’s and I highly encourage you to play in the Playground and see what will provide you with useful interactive charts and graphs for your needs. Think of the interactivity you can provide for patrons using annual report data, circulation reports, and so on.
- And we haven’t even mentioned…
- Google PLUS. Check out theurl for 50 (count ‘em, 50) tips for Google + for school librarians. These have uses for public and academic librarians as well. Google + is the ultimate sharing platform from Google and an entire presentation can be given on just this. The best way to discover what you can do with it is to sign up and play around. There are also a lot of presentations on the web covering Google + for librarians. I encourage you to explore!
- Now that we’ve gone on for a while about Google, it’s easy to forget that there are alternatives to Google out there…
- DuckDuckGo is a search engine launched in 2008.
- It has a nice summary box at the top (usually with Wikipedia content and some links), a clean interface, and search suggestions. But it’s big strength is its Privacy Policy. DuckDuckGo does not collect or share personal information.
- Ixquick is another search engine. Launched in 1998. Ixquick also has a stronger privacy policy than Google: According to Wikipedia: As of January 28, 2009, Ixquick no longer records users' IP addresses at all. "Ixquick uses only one cookie called "preferences". This cookie is to remember the search preferences you saved for your next visit. It expires after not visiting Ixquick for 90 days and is anonymous.”
- Here is a search using ixquick.
- Some of you may have heard of Bing. Launched in 2009 by Microsoft, Bing is probably the most Google-like in its interface and privacy: The Information We Collect When you conduct a search, Microsoft will collect the search terms you provide, along with your IP address, the unique identifiers contained in the cookies, the time and date of your search, and your browser configuration. We will attempt to derive your approximate location based on your IP address, and will use that information to display search results tailored to your geographic location. You can change your default location by clicking on the "Options" link on the search page. Your location and other search settings are stored in a cookie on your machine. If you are using a mobile device and have allowed Bing to use your current location, we will also collect your approximate latitude and longitude.
- Alternatives to Google Docs include Microsoft’s SkyDrive. This free option provides free starter versions online of Microsoft Word, Excel, PowerPoint, and Notes. You can share just like Google Docs, too.
- Zoho is another online office suite of applications launched in 2005. For Free, you can get 1GB of storage and 1 workspace. There are payment options for Standard and Premium packages that allow for more users and more storage.
- Finally, OpenOffice is an open-source suite similar to Google Docs. It is *NOT* web-based but requires you to download the product to your computer.
- I hope you learned at least a couple new things you didn’t know when you came in. With that in mind, boldy go forth and search new resources, collaborate with your colleagues, and create original content!Thank you!