Smart Measures presentation at a Mobility Management workshop in Berlin

1. ‘Smart’ Measures
2005-2009
Berlin Mobility Management
Workshop

2. Content
• CIVITAS II Structure
• Mobility Management in CIVITAS II
• 3 Case studies
• Aggregated results
• Conclusions
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

3. CIVITAS II Demonstration Cities (2005 – 2009)
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

4. Roles for CIVITAS-GUARD
1. Support CIVITAS II in performing their:
• Evaluation Activities  via Evaluation Liaison Group
• Dissemination Activities  via Dissemination Liaison Group
2. Monitor the progress of CIVITAS II measures and
provide independent advice for the EC
(In CIVITAS Plus divided into POINTER and VANGUARD)
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

5. WP
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

6. WP
Clusters
Mobility
Management
Alternative
Car Use
Cycling and
Walking
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

7. WP
Clusters Mobility Agencies (3)
Mobility Mobility Plans (17)
Management
Mobility Marketing (12)
Ecodriving (3)
Alternative Carpooling (8) ‘Smart’ measures
Car Use
Carsharing (8)
Cycle lanes (8)
Cycling and Bike-bus (2)
Walking
Rental bikes (4)
Safety aspects (5)
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

8. Share of number of measures versus share of
costs per clusters
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

9. Mobility Planning
1
implementation
Success of
Success of
1
City No. Measure Title Outline Description
outcome
(b) Mobility plans
Debrecen 11.05 Sustainable city-traffic Mobility workgroup composed of experts and 2 2
development plan decision makers to develop a sustainable
transport plan with stakeholders
La 11.02 Business travel plans Extension of business travel plan to a wider 2 3
Rochelle area, with carpool service and late night
transport
La 11.03 Student travel plans Information and incentives to encourage to 2 3
Rochelle switch mode for Home-to-School journeys
Malmö 11.01 Managing mobility needs Information and incentives to encourage modal 3 2
of citizens and business shift
sector
Norwich 11.05 Individual travel advice Personalised travel planning to complement 2 1
existing Travel Plan and promote behaviour
change
Preston 11.06 Personalised travel Large scale, household-specific personalised 3 3
planning travel information for behaviour change
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

10. Preston – Personalised travel planning
Economy
City
Specifics of Measure Energy Transport Society
(No.)
Environment
Preston (11.6) Personalised travel Economy ● Car use down ● 28% of car trips
planning in the form of ● Annual net present 10-13% made could be
individualised marketing cost €170,843 ● sustainable made by
covering 25,000 mode use up sustainable
households in 3 areas, Energy 11-36% modes
one covering a network of Not measured ● participants
rural villages increased the
Environment time walking and
● CO2 reduction of cycling by 8%
3,800 tonnes/yr ● annual veh
reduction of 18M
km
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

11. Preston – Personalised travel planning
Economy
City
Specifics of Measure Energy Transport Society
(No.)
Environment
Preston (11.6) Personalised travel Economy ● Car use down ● 28% of car trips
planning in the form of ● Annual net present 10-13% made could be
individualised marketing cost €170,843 ● sustainable made by
covering 25,000 mode use up sustainable
households in 3 areas, Energy 11-36% modes
one covering a network of Not measured ● participants
rural villages increased the
Environment time walking and
● CO2 reduction of cycling by 8%
3,800 tonnes/yr ● annual veh
reduction of 18M
km
Norwich (11.5) Personalised travel Economy ● 1% shift from ● 82% of
planning at university and Not measured single occ participants
its extension to residents ● between 50-70% were satisfied with
Energy of received the information
Not measured advice tried they received
another mode
Environment ● 80% of “try
Not measured -before-you-buy”
cyclists bought
bikes and
continue to cycle
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

12. Car sharing
1
implementation
Success of
Success of
1
City No. Measure Title Outline Description
outcome
(b) Car sharing
To extend the car sharing service and
Genoa 9.04 Car sharing service develop a range of services across - 3
city
Car sharing for business & private 2 2
Malmö 9.01 Car sharing service for city
travel
Implementation of a new car-
Toulouse 9.02 sharing service linked to PT Car sharing service for conurbation 1 1
services
Expansion and diversification of Range of car sharing services across 3 3
Venice 9.04 city
the car-sharing scheme
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

13. Genoa – Car sharing
Economy
City
Specifics Energy Transport Society
No.
Environment
Genoa ● Expanded ● The scheme had Between 2005 & 2008: Between 2004 & 2008:
9.04 and range of achieved ‘breakeven’
car sharing status until September ● Car sharing fleet ● Awareness of service
services in the 2008 increased from 16 to 96 increased from 54% to 69%
city
● Stakeholder ● Energy savings of 0.58 ● Monthly users increased ● Willingness to use service
engagement, MJ/km per vehicle in the from 417 to 1820 increased from 19% to 41%
campaigns and urban area
publicity ● Parking spaces ● The main reasons for use
● Average fuel savings of increased from 15 to 52 were lack of access to a
477 litres per year. private car and convenience
● The main journey purposes
for use were shopping and
leisure travel.
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

14. Genoa – Car sharing
Economy
City
Specifics Energy Transport Society
No.
Environment
Genoa ● Expanded ● The scheme had Between 2005 & 2008: Between 2004 & 2008:
9.04 and range of achieved ‘breakeven’
car sharing status until September ● Car sharing fleet ● Awareness of service
services in the 2008 increased from 16 to 96 increased from 54% to 69%
city
● Stakeholder ● Energy savings of 0.58 ● Monthly users increased ● Willingness to use service
engagement, MJ/km per vehicle in the from 417 to 1820 increased from 19% to 41%
campaigns and urban area
publicity ● Parking spaces ● The main reasons for use
● Average fuel savings of increased from 15 to 52 were lack of access to a
477 litres per year. private car and convenience
● The main journey purposes
for use were shopping and
leisure travel.
Malmö ● Car sharing ● 300,000 SEK monthly ● Modal shift from public ● 65% of people were aware
9.01 service for the profit from service achieved transport to the car is of car sharing
city in 2008 reported, but there are ● Car access without
● Stakeholder ● 59% of the energy used significant data ownership and cost savings
engagement, by system vehicles was weaknesses were the main reasons cited
campaigns and from sustainable fuels for joining the car sharing
publicity ● Monthly carbon scheme
emissions reductions of
42%
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

15. Bike rental schemes
1
implementation
Success of
Success of
1
City No. Measure Title Outline Description
outcome
(c) Cycle rental and loan schemes
Burgos 9.06 City bike scheme Cycle loan scheme and cycling 3 3
promotion
Krakow 9.07 Bicycle renting Cycle renting scheme 2 -
La 9.02 Bike sharing Cycle sharing scheme; cycling promotion 2 3
Rochelle
Toulouse 11.02 Promotion of bicycle use and Cycling policy development and Cycle 3 3
integration with PT services rental system; cycling promotion
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

16. Burgos – Bike rental scheme
Economy
City
Specifics Energy Transport Society
No.
Environment
Burgos ● Bike loan scheme ● 3€ for card, then ● Subscribers Sep 08 = ● Awareness
9.06 ‘Bicibur’ in 8 free use 3464. increased from 57%
locations, with about ● Average operating ● Loans increased from (2007) to 80% (2008
250 cycles cost (07) 558/month 2006 to ● Good acceptance
● Real time control €10.69/user or 1440/month (50/day) among citizens
system allowing 2 about €26k in in 2008 (55% positively
hours’ use 2007 ● With other measures, support, 22%
● Education and ● Revenue €3/user modal split 04-08: against)
marketing to or about €3125 in Cycling 1.8% to
promote the scheme 2007 9.2%; car 37% to
during 2007 32%
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

17. Burgos – Bike rental scheme
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

18. WP
Clusters Mobility Agencies (3)
Mobility Mobility Plans (17)
Management
Mobility Marketing (12)
Ecodriving (3)
Alternative Carpooling (8) ‘Smart’ measures
Car Use
Carsharing (8)
Cycle lanes (8)
Cycling and Bike-bus (2)
Walking
Rental bikes (4)
Safety aspects (5)
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

19. Increase in the Clean Vehicle Fleet
Some CIVITAS II Facts & (700 vehicles)
Other
Figures 2%
Hybrid
Electric 1%
• Over 200 measures EuroV
4%
3%
implemented Euro IV CNG / Other
• 3150 new carpoolers attracted
8% Gas
30%
• 60 km of cycle lanes and 950
cycle parks
Soot Filters
• 2900 rental bikes installed 12%
• extension/installation of 13 LEZ
• reduction of car trips 12%
• 89% less congestion in LEZ LPG
20%
Biodiesel
20%
• travel times savings up to 25%
• fuel savings up to 8%
• Forum Members: 72 (2005) ,
170 (2009), representing 60
million EU inhabitants
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

20. Conclusions (1)
• Smart schemes had a marked and often
measurable impact.
• The mobility agencies resulted in higher awareness
concerning sustainable transport modes.
• Mobility plans and marketing were successful in
reducing private car trips, especially when actions
were targeted at specific groups.
• The eco-driving measures showed significant short
term savings.
• Successful measures were accompanied by
parallel projects which made car less attractive
(e.g. parking charges or access restrictions).
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

21. Conclusions (2)
• Car pooling and car sharing can support a new
culture of car use.
• People using carpool and shared cars do so by
choice, so schemes should be tailored to their
needs.
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

22. Conclusions (2)
• Car pooling and car sharing can support a new
culture of car use.
• People using carpool and shared cars do so by
choice, so schemes should be tailored to their
needs.
• Building cycle lanes and parking facilities leads
to an increase in cycle flows.
• Strong and very visible promotion of cycling
helps to change the minds of planners and
politicians
• Overall, cycle rental schemes were appreciated
and used at a satisfactory level. Investment and
operational costs are an issue
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

23. ‘Smart Measures in CIVITAS,
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

24. ‘Smart Measures in CIVITAS,
Small steps for men but important
steps for mankind’
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink

25. Contact
• Project Manager: Don Guikink,
D.Guikink@dtvconsultants.nl
• Evaluation Manager: Mike McDonald,
m.mcdonald@soton.ac.uk
• Process Evaluation: Roman Klemenschitz,
roman.klemenschitz@boku.ac.at
CIVITAS-GUARD  SMART Measures in CIVITAS II  17 June 2010  Berlin – D. Guikink