Welcome to our 6 th Made In Alaska Webinar…we hope you enjoy the Webinar and find the information helpful. Tomorrow we will follow up with a brief survey on the webinar, and hope you will take 2-3 minutes to answer the questions and provide us feedback regarding the webinar. The Goal of this webinar is to teach you and motivate you to take your own photo’s of your products. Not only is doing it yourself cost effective, but with today technological advancements one can capture close to perfect photos, and then enhance the photos with photo editing software. I’m not a professional photographer by any means…I’ve basically just researched, practiced. 1 st Poll – Do you have pictures of your product?
Do you have photographs of your product or services? Yes No If you don’t have photos of your product or services you need to get some. Either get pictures done professionally or take them yourselves. Bottom line is you need photos.
Not many people would purchase a product with out seeing it first; especially if it is expensive.
Do you have a Digital Camera? Yes No If you don’t have photos of your product, invest in a digital camera 10 mgp camera at costco for $200.00 8 mgp camera at costco for $129.00 Digital Memory Cards are really Cheap Costco 4GB - $30-$40
Going digital opens up a world of artistic and practical possibilities that you simply don’t have with film
Simply put, the greater the number of pixels in an image, the higher the resolution. And the higher the resolution, the better and larger the prints you can make. Most Cameras allow you to set your resolution…Set it to the maximum resolution…. However, keep in mind that higher resolution photos will take up more space on your memory card and in your computer.
The Image quality settings reflects the compression levels of the photos Compression refers to the amount of image your camera collects when taking a photo
The Image quality settings reflects the compression levels of the photos Compression refers to the amount of image your camera collects when taking a photo
The file format you choose doesn't affect the resolution of the photo
Compact Flash Memory Stick Floppy Disk CD-R & CD-RWs Measured Back up your photos
Optical is better because it maintains image quality by relying on the lens itself. Digital electronically magnifies a section of the image from the sensor, almost always resulting in a degraded image. Pay more attention to Optical Zoom because it will give you the results that you want.
Exposure – is the amount of light that falls on to the film ISO The higher the ISO, the less light required to capture the image Higher ISO can also make grainy image ISO: A measure of film speed, the higher the number the faster the film. Raising the ISO allows faster shutter speed, smaller aperture can result in a grainy image Ideal picture is a combo of all three
very convenient low power limited range 10-20 ft range prone to red-eye
Flash Heads more power good range up to 100’ can bounce eliminates red-eye more features and flexibility
Rule of Thirds Fill-Flash Kodak’s Top 10 Tips for Great Photos Infopeople Digital Photography 101 Tips
Top Ten Digital Tips
Your camera’s manual will not only teach you what all the buttons on your camera do, but it will also teach you how different techniques.
Tissue Paper With direct sunlight falling on the subject, notice the very bright spots and dark shadows on the subject. There is very little detail in the dark, shadowed areas and detail is lost in the bright “hot spots” as well. Overall, this kind of light is not very flattering to most subjects
Get close, then get closer • Zoom in, get camera closer to subject • Beware some auto focus cameras have limits on how close they will work Use Macro mode, enables you to shoot up close.
Yes, it can be a little awkward to hold until you get used to it but, what a difference it can make to the picture. If you are taking a picture of one person then it is essential to shoot upright, you waste so much of the picture area at the sides if you don't.
Many Focusing Options – Auto, Manual,
Tripods use for sharp images low light or night use mirror lockup eliminates shake get a stiff tripod
While your subject will already have a color of its own, pay attention to how that color interacts with your background and foreground. If your subject is green and the background is green, your subject is liable to be hard to see in the image. In contrast, if your subject is red and the background purple, you may be able to see the subject very well but the clashing colors can distract from the subject.
avoid harsh light behind your subject, watch out for dark shadows, and watch out for whites that glare in the light.
You need to manipulate the scene to create the effect you want, this might mean moving a light on a stand or moving your subject relative to the sun, or waiting for a better time of day to get the effect you want.
The most common mistake people make when taking pictures is not filling the frame with the subject. Most cameras have some sort of circle or rectangle etched onto the glass and we are inclined to think, in our less thoughtful moments, that this is the whole picture area. Take a moment to glance around the viewfinder to see what you have got at the edges and especially in the corners. Watch out for clutter in the background Make sure that everything in the viewfinder is there because you want it to be.
One of the biggest advantages of digital photography is being able to edit photos with editing-software!
Be creative and create your own studio! You don’t have to spend a lot of money. Just do whatever works best. There is no right or wrong way.
Pros Convenient and Complete Construction sturdy Backdrops are a good neutral color Cons Lights are poor
Hands-on In the Field Bring your camera! Bring your questions! Be prepared to experiment! Have fun! Take Lots of Pictures Try New Angles Camera Lights Subject Have Fun You Can Always Erase The Pictures That You Don’t Want
Listed are the resources which I used and think are really great. I highly recommend researching online. Kodak.com is a great site that has lots of info and tips.
Questions or concerns?
Our goal is for all our Made In Alaska Permit holders to have a picture on our website! We don’t care if it is just your logo, or a picture of your staff…we want something! But, preferably a picture of your product.