Analysis

1. How effective is the combination of
your main product and ancillary
texts?
When moving on to our ancillary tasks (film poster
and film magazine cover), we had to ensure there
were clear links to our trailer as it would portray a
more professional promotional package.

2. Title
The title 'DELIRIUM' suggests the insanity of the possessed mother and her
ambiguous true nature and origin which the audience will be intrigued to find out
during the film. The size and position of the title is purposely done to emphasize the
importance of the name of the film as key information, as it is vital to the audience
finding out more about the film. The white outline of the text creates the eerie and
mysterious ambience. That, with the similar faded outline of the main image.
The style of the title is identical for each of my three pieces, including the font and
colour. This was almost brand the products and link them to each other. By doing
this, it presents the film as professional as film companies use this technique to re-
enforce the name of the film as the most important information and makes the film
more easily recognised.

3. The Production Company
Name
The production company name
‘PERSPECTIVE FILMS’ was an
aspect of my trailer repeated in my
poster within the billing block. I did
this to emphasise the contributors of
the film. The design was inspired by
MIRMAX which we adapted a simple
yet effective professionally appearing
production company name. This was
included, especially with emphasis in
our trailer, to advertise the production
company in association with the film.
As a result, this not only displays their
input but could act as an
advertisement for the film as the
audience may associate the film
production company with other films
they have like that it has produced.

4. Billing Block and Release
DateThroughout my promotional package, I made certain that the billing block and release date was
identical. This was to present the filmmakers as professional as my research showed that many
companies maintain the same credits throughout their product’s package. In doing so, it provides
stability, structure and assurance of their imput amongst their different promotional devices. which
alter to suit the way they want to appeal to their audience.
The release date was ‘OCT 2015’ as we felt it was the most suitable time frame for a horror
genre film promotion, as the month of halloween. When mentioned, I made sure that the text
was clearly shown as, with the title, the release date is crucial for the audience to remember,
as it informs them of when they can go about viewing the film, which is where the film will
make it’s revenue.

5. Conventional Details
As modern society is rapidly growing more technophilic with the introduction
of further advancements in technology, I felt it necessary to incorporate this
into the promotional package. This is evident through the representation of
conventional details such as web addresses and social media links. This
allows the audience to connect with the product through different platforms
and the production to relay information to them in an immediate way. This
also acts as a extremely effective advertisement, as aspects of the websites,
like ‘@DELIRIUM’ can be spread through the audience’s use, encouraging
communication about the film. As a result, creating a widely spread promotion
of the film, ranging possibly international with relatively no cost.

6. The Main Character
The character of the mother
is the main character, and so
I have involved her in all three
pieces of the promotional
package, even twice in the
case of the poster and her
identity behind the mysterious
hand, hinted through her
bruised appearance in the
trailer and the film magazine
cover. This creates an
element of enigma which I felt
was important to engage the
audience’s interest in the film
further, as the package acts
as a promotional device

7. Main Image Details
All three pieces of my
promotional package include the
mise-en-scene of make-up and
editing to create bruising, blood
and dirt on the mother’s skin,
physically representing the
torment of the spirit possessing
her. This was repeated so as
the image of the mother in the
film magazine and poster would
be clearly linked to each other
and present the horror genre, as
I intended that the actress
portrayed would not be well
known and so the promotion of
the film would have to be based
on her character.

8. Conclusion
I feel I have created a realistic appearing
promotional package that portrays many
details that link the three pieces to each other
and reference the film trailer greatly. I aimed
to incorporate as many aspects of the plot as
possible, while still generating an element of
enigma about the film, which I felt would act
well to engage the audience’s interest in the
film plot and characters further.