Lion Air's in-flight magazine LionMag reaches over 3.6 million passengers monthly on Lion Air flights to over 67 cities in Indonesia and several cities in Southeast Asia and the Middle East. It is distributed for free to passengers in English and Indonesian. The typical reader is male, married, aged 25-65, educated at university level, and middle to high income. Common travel purposes are business and vacations. The magazine focuses on culture, arts, tourism and regional features. Advertising rates start at Rp. 55 million for a full page interior ad.

1. M E D I A P R O F I L E 2 0 1 4
T H E I N F L I G H T M AG A Z I N E O F L I O N A I R
3,6 MILLIONS
PASSENGER-READERS IN A MONTH!
NO DOUBT
we are the biggest Indonesian magazine
with the largest number of readers!

2. Gender Male 65%, Female 35%
Marital Status Married 73%, Single 27%
Education Level High School 20%, Academy 32%,
University Degree 48%
Age 25 - 65 year
Domestic 93%
International 7%
Readership B - Up ( middle to high class)
65,000 copies of the magazine are distributed for free to
3,600,000 Lion Air passenger-readers,
who are traveling to more than 67 cities in Indonesia and the Asian
cities of Singapore, Kuala Lumpur, Penang, Ho Chi Minh, and Jeddah,
Medina in Saudi Arabia
READERSHIP
DEMOGRAPHIC DATA
READER’S
TRAVELING
PURPOSES
MAGAZINE SPECIFICATION
SPECIAL
Size : 210 (w) mm x 275 (h) mm closed
Pages : 120 inside pages + 4 cover pages
Language : Indonesian, plus English articles.
Material : 230 gsm art carton (cover) laminated,
120 gsm art paper (contents)
Each issue focuses on a certain region and analyses it in the
perspective of culture, arts and tourism, while trying to unfold
the indigenous wisdom that became the basis of the region’s
development.
TRAVELING
Day trips to beautiful places, unique and exciting, can become
unforgettable memories. Mountains, forests, beaches, towns
and rural atmosphere or just a walk along the old city are
immortalized in words and pictures in this column.
DESTINATIONS
The column “destinations” discusses one particular place with
a variety of interesting viewpoints related to history, customs,
culture and other unique details. This rubric will enrich your
experience and knowledge.
LEISURE & LIFESTYLE
Various details can affect a person’s life style. In this section
we find reviews of enjoyable places such as restaurants, cafés
and hotels, and reviews related to hobbies like reading and
watching movies.
MANY OTHERS
Bussiness 55%
SOCIAL 10%
OTHERS 5%
VACATION
30%
CONTENT PROFILE
COVERAGE AREA
SINGAPORE
JAYAPURA
BALI
JAkARTA
MEDAN
HO CHI MINH
MAKASAR
BALIKPAPAN
MANADO
KUPANG
AMBON
SURABAYA

3. The magazine is distributed on Lion Air flights to more than 67 cities in Indonesia plus the cities
Singapore, Kuala Lumpur, Penang, Ho Chi Minh, and Jeddah, Medina Saudi Arabia.
ADVERTISING SIZE
ADVERTISING RATES
FULL PAGE
(210mm x 275mm)
SPREAD PAGES
(420mm x 275mm)
HALF PAGE (Horizontal)
(210mm x 140mm)
HALF PAGE (Vertical)
(105mm x 275mm)
WHY ADVERTISE IN LIONMAG?
Because each month there are 3,600,000 passengers
waiting to read the magazine!
LIONMAG is part of a group publishing with
ADVERTISING DEADLINE
1. Publication date : 1st
of every month
2. Booking deadline date : 17th
of month before publication date
3. Material deadline date : 20th
of month before publication date
4. Cancellation must be received by writing 3 weeks before
publication date
TERMS & CONDITIONS
1. Price is excluding VAT. 10%
2. Proof prints are to be provided by the advertisers.
3. Rates are valid until December 31st
2014, and subject to
change without prior notice.
4. Advertisement material accepted as Tiff File, JPEG File,
High Resolution PDF, min 300 dpi with bleed : 5 mm .
DISPLAY AD
Full Page Inside Page Rp. 55.000.000
Full Page Inside Page (left side) Rp. 51.000.000
Half Page Rp. 35.000.000
Page 1,3,5,7,9 Rp. 58.000.000
Spread Page Rp. 75.000.000
Advertorial Rp. 61.000.000
COVER
2nd Cover (Inside Front Cover) Rp. 64.000.000
3rd Cover (Inside Back Cover) Rp. 62.000.000
Back Cover Rp. 89.000.000
Cover 2 Pages 1 (Spread) Rp. 90.000.000
SPECIAL FORMAT
Gate Folded Rp. 120.000.000
Supplement 5 Pages Rp. 156.000.000
Inflight Magazine of Batik Air