1. Hotel direct bookings Comparing 2 Boutique Hotels in Los Angeles O Hotel, Downtown Los Angeles Vs L.A. Sky Boutique Hotel Marina GUILLEUX MBA 2 Full Time

2. O Hotel, Downtown Los Angeles Vs L.A. Sky Boutique Hotel

6. The first 3 links are commercial

7. 4th position on the page

10. Rank on the top 10

12. L.A SKY HOTEL : Ease of access Hotel’s Home page Possibility to choose your language Fastbookingaccess

13. O Hotel : Ease of access to guestroom Room’s type Direct booking by phone Fastbookingaccess

14. L.A. Skyhotel: Ease of access to guestroom Wecanfind the rooms description & amenities on the same page

15. O hotel : Ease of access to facilities 1 tab only for hotel facilities Complete list of the amenities plus direct link inside the website

16. O hotel: Ease of access to location Google Maplocalization Possibility of direct booking from the localization page

17. L.A. SKY HOTEL: Ease of access to location Google Maplocalization Possibility of direct booking from the localization page Corporate deals available on this page

18. O hotel: Ease of access to RESERVATION & prices Prices & taxes Paymentsecured Client ‘s details

19. L.A. SKY HOTEL: Ease of access to RESERVATION & prices Number of person/ room & date Price Proposition of differentcategories

20. Hotelsterms & conditions The terms & conditions are givenjustbefore the payment Checkinhoursdetzils, smoking status, parking…

22. Better ranking

23. Esier to use & book than on O hotel

24. Light design

25. Clear prices

26. Secured payment

27. Possibility to book on each page of the website