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Presentation to the Illinois Council of Convention & Visitors Bureaus
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Iccvb Presentation Link Version
1.
Online Video Applications
that Create a Competitive Advantage for CVB’s © Copyright 2008, Dorian Dickinson
2.
DORIAN DICKINSON •
Over twenty years in the marketing, sales management and business development of a wide variety of consumer product and service industries at the supplier and retail levels. • Strong focus on profit improvement, sales increases, client relationship development, brand positioning and innovative leadership. • In 2006, was a founding partner in PrivilegedAccess.tv. • PrivilegedAccess.tv is a first-of it’s kind online video platform that brings to life the new product and technology innovations coming to market at closed to the public trade events. © Copyright 2008, Dorian Dickinson
3.
© Copyright 2008,
Dorian Dickinson
4.
© Copyright 2008,
Dorian Dickinson
5.
Click to View
Video © Copyright 2008, Dorian Dickinson
6.
WHAT WE ALREADY
KNOW ABOUT THE INTERNET © Copyright 2008, Dorian Dickinson
7.
We Live in
a Wired World © Copyright 2008, Dorian Dickinson
8.
74% of US
is Online © Copyright 2008, Dorian Dickinson
9.
1.6 BILLION Worldwide
Users © Copyright 2008, Dorian Dickinson
10.
Your Website is
Your Life Line © Copyright 2008, Dorian Dickinson
11.
Communicates Your Message
© Copyright 2008, Dorian Dickinson
12.
Your Website Sells
Your Community to a Global Audience © Copyright 2008, Dorian Dickinson
13.
WHAT WE NEED
TO KNOW NOW © Copyright 2008, Dorian Dickinson
14.
WHAT ARE PEOPLE DOING
ONLINE??? NOT… BUT © Copyright 2008, Dorian Dickinson
15.
Video Completes Their
Search © Copyright 2008, Dorian Dickinson
16.
Video Drives Traffic
to YOU!!! © Copyright 2008, Dorian Dickinson
17.
The World Is
Yours Online Video Puts the World in Your Hands. © Copyright 2008, Dorian Dickinson
18.
Video Keeps Visitors
Engaged © Copyright 2008, Dorian Dickinson
19.
558 million hours
of online video viewed in July 2008 © Copyright 2008, Dorian Dickinson
20.
More than 142
million US internet users watched an average of 80 videos each in July 2008. © Copyright 2008, Dorian Dickinson
21.
Online Video Exceeds
Expectations In 2006 They Said In Feb. 2008 They Predicted © Copyright 2008, Dorian Dickinson
22.
75% of the
total US internet audience have viewed online video in the past 30 days. © Copyright 2008, Dorian Dickinson
23.
Online Video is
Gold © Copyright 2008, Dorian Dickinson
24.
Additional VIDEO Generates
Additional REVENUE © Copyright 2008, Dorian Dickinson
25.
Online Video &
Tourism © Copyright 2008, Dorian Dickinson
26.
Seeing is Believing
© Copyright 2008, Dorian Dickinson
27.
Video Adds Value •
“Creating added value for show organizers and their exhibitors is what we’re all about. I believe we’ve hit the mark with our online video platform.” - Tim Roby, President, Chicago Convention & Tourism Bureau © Copyright 2008, Dorian Dickinson
28.
Online Video is
the Ultimate CVB Marketing Tool • A recent TravelHorizons™ study found that more than two-thirds of online adult leisure travelers watch online video clips before choosing a vacation destination. • The Hospitality Sales & Marketing Association International reported in September 2008 © Copyright 2008, Dorian Dickinson
29.
The CCTB was
the first CVB in the country to launch a customized online program in an effort to help extend their global brand. © Copyright 2008, Dorian Dickinson
30.
Video Brings Your
Community to LIFE Click to View Video © Copyright 2008, Dorian Dickinson Chicago’s Riverwalk
31.
Converting Text and
Photos to Video Historic Hartford Hartford, located at the end of the navigable portion of the Connecticut River, was settled in 1623 as a Dutch trading post called House of Hope. In 1636, a group of English settlers led by the Reverend Thomas Hooker left Massachusetts and formed a colony here. The settlers made peace with the local Algonquin Indians, who called the town Saukiog, and renamed it after Hertford, England. Early in its existence Hartford made a significant contribution to the burgeoning society. The Fundamental Orders adopted by the colony in 1639, was the first document in history to establish a government by the consent of the people. The pattern was followed by the framers of the United States Constitution, giving Connecticut its nickname, quot;The Constitution State.quot; Evolving from an early agricultural economy, Hartford grew into an important trading center on the Connecticut River. Molasses, spices, coffee and rum were distributed from warehouses in the city's thriving merchant district. Ships set sail from Hartford to England, the West Indies and the Far East. Merchants were concerned about risks to this thriving trade, with fires, pirates, storms and accidents always a threat. The insurance industry was created when groups of merchants began to share these risks. The practice was formalized with the creation of the Hartford Fire Insurance Group in 1810. Our nation's oldest insurance company still operates in the city as the Hartford Insurance Company. Hartford became the home of many of the nation's largest insurance companies, such as Aetna and Travelers, and is known today as the Insurance Capital of the World. Pioneering manufacturers like Samuel Colt also called Hartford home. Colt's experiments with interchangeable parts created the basis for today's assembly line manufacturing methods. New techniques employed in his firearms factory made mass production possible and laid the groundwork for Hartford's pre-eminence in the area of precision manufacturing. Shaped by the social and economic forces which gave rise to industrial growth in America, Hartford grew and prospered as successive waves of immigrants came to work, build and settle in the community. This ethnic and cultural diversity continues to be a prominent part of Hartford's heritage and one of our cities greatest assets. Hartford also became an important cultural and communications center. The Hartford Courant, founded in 1764, is the country's oldest continuously published newspaper. The nations oldest public art museum, the Wadsworth Athenaeum, was founded in 1844. Supported by prominent benefactors like J.P. Morgan, the museum grew to become one of the top ten art museums in the country. Authors like Mark Twain and Harriet Beecher Stowe were drawn to the area, because, as Twain said quot;of all the beautiful towns it has been my fortune to see, this is the chief.quot; For more information on Hartford and the surrounding area, please visit these sites: **Historic Hartford data provided by www.hartford.gov © Copyright 2008, Dorian Dickinson
32.
= More Action Meeting
Planners Connecticut Convention Center Convention Services Supplier Search Getting Around Meet the GHCVB Team Request Information Event Location Directions About Hartford Members Membership Application Member Login MemberNet Press Room Contact Us © Copyright 2008, Dorian Dickinson
33.
Online Video Needs
to Match What Visitors Will See © Copyright 2008, Dorian Dickinson
34.
Should Viewers See?
Tiananmen Square 1989 © Copyright 2008, Dorian Dickinson
35.
Or, Should They
See… Tiananmen Square 2008 © Copyright 2008, Dorian Dickinson
36.
TIPPING POINT TO
CHOOSING YOUR DESTINATION © Copyright 2008, Dorian Dickinson
37.
IMPACT • Video reaches
new key demographics. • Demographics that travel in groups. © Copyright 2008, Dorian Dickinson
38.
Mobile Marketing
© Copyright 2008, Dorian Dickinson
39.
Video On the
Move © Copyright 2008, Dorian Dickinson
40.
Growing Trend • 91
million in US can watch video on their phone © Copyright 2008, Dorian Dickinson
41.
Every CVB Can
Benefit from Original Online Video Content • Promote Attractions • Publicize Events • Drive Interest to Trade & Public Shows • Support Member Locations • Create Video Newsletters © Copyright 2008, Dorian Dickinson
42.
Promote Attractions
Click to View Video © Copyright 2008, Dorian Dickinson LEGOLand Discovery Center Video
43.
Publicize Events
© Copyright 2008, Dorian Dickinson
44.
Drive Interest to
Trade & Public Events • “Our show is even more appealing to our 60,000 attendees and the many others around the world who will be tempted to attend after experiencing it through online video on PrivilegedAccess.tv.” - Perry Reynolds, Vice President, Marketing & Trade Development International Housewares Association © Copyright 2008, Dorian Dickinson
45.
Support Member Locations
© Copyright 2008, Dorian Dickinson
46.
Create Online Video
Newsletters Your Chance to be a Leader © Copyright 2008, Dorian Dickinson
47.
Instant Distribution
© Copyright 2008, Dorian Dickinson
48.
Cost Effective
© Copyright 2008, Dorian Dickinson
49.
Grow According to
Your Schedule © Copyright 2008, Dorian Dickinson
50.
Don’t You Know
We Have No Budget For This??? © Copyright 2008, Dorian Dickinson
51.
Baby Steps
© Copyright 2008, Dorian Dickinson
52.
Click Here
© Copyright 2008, Dorian Dickinson
53.
© Copyright 2008,
Dorian Dickinson
54.
Co-Op Opportunity
© Copyright 2008, Dorian Dickinson
55.
Local Advertising Continues
to Grow © Copyright 2008, Dorian Dickinson
56.
Maximize Your ROI
© Copyright 2008, Dorian Dickinson
57.
Stand Out
© Copyright 2008, Dorian Dickinson
58.
Email that People
Share © Copyright 2008, Dorian Dickinson
59.
Social Networking
© Copyright 2008, Dorian Dickinson
60.
Branded Video News
Releases © Copyright 2008, Dorian Dickinson
61.
Industry Newsletters
© Copyright 2008, Dorian Dickinson
62.
In Closing…Step by
Step © Copyright 2008, Dorian Dickinson
63.
To learn more
about how online video can create greater awareness for your community, Contact: Dorian Dickinson 312.399.9578 Dorian@DorianDickinson.com © Copyright 2008, Dorian Dickinson